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NNN · FTB · ADVB — Meta Ads across 17 accounts · Salesforce-verified arrivals
Last updated: 2026-05-05 12:36
Philosophy: 7-day is the baseline, 3-day is the trend signal, yesterday is the latest read. CPVC and CPP are the primary gates — not CPL. Arrivals MTD is sourced from Salesforce (truth for downstream conversions); Meta columns are reference only (attribution lag).
Data validation ✅ within tolerance SF leads 7d: 4,513 Meta leads 7d: 4,451 Variance: +1.4% · SF MTD arrivals (May 2026): 315 (315 mapped to tracked spas)
Spend 7d
$81,481
across 52 clients
Leads 7d
4,451
CPL $18.31
Booked Online 7d
1,621
CPP $50.27
Verbally Confirmed 7d
1,303
CPVC $62.53
Arrivals 7d (Meta)
666
CPA $122.34
Arrivals MTD (Salesforce)
315
May 2026 · 315 mapped to spas
Tier breakdown
12 14 26
red / yellow / green
Targets: CPL ≤ $25 CPVC ≤ $60 CPP ≤ $50 CPA ≤ $80 Arrows: ▲ cost up / vol down (bad) ▼ cost down / vol up (good) → stable Cost color: good · 1.5–3× target · 3×+ target MTD: ≥30 · 10–29 · <10

RED — Act Now 12 Hard caps breached or funnel collapsing

Client Domain Spend 7d CPL / Leads
7d → 3d → y		 CPP / Booked Online
7d → 3d → y		 CPVC / Verbally Confirmed
7d → 3d → y		 CPA / Arrivals
7d → 3d → y (Meta)		 MTD Arrivals
(Salesforce truth)
Equanimity Wellness
tag93
CPVC 7d $187 (3x+ target); CPP 7d $187 (3x+ target)
 NNN $4,119
$17.83 → $18.22 → $18.13
231 ▼ 87 → 29
$187 ▲ $226 → $263
22 ▼ 7 → 2
$187 ▼ $144 → $175
22 ▲ 11 → 3
$206 ▲ $317 → $105
20 ▼ 5 → 5
 6
Beauty Lounge
tag12
CPP 7d $171 (3x+ target)
 NNN $3,932
$45.72 ▲ $72.35 → $49.77
86 ▼ 24 → 13
$171 ▲ $289 → $162
23 ▼ 6 → 4
$116 ▲ $134 → $216
34 ▼ 13 → 3
$119 ▲ $158 → $71.89
33 ▼ 11 → 9
 16
MEITAL Studios
tag96
CPP 7d $225 (3x+ target)
 FTB $3,824
$22.23 → $19.23 → $15.90
172 ▲ 91 → 39
$225 ▼ $159 → $207
17 ▲ 11 → 3
$76.49 → $87.51 → $56.39
50 → 20 → 11
$109 ▲ $146 → $124
35 ▼ 12 → 5
 14
Kristals Burlington
tag43
VC collapsed -71%
 NNN $3,073
$34.53 → $33.73 → $30.77
89 ▼ 26 → 11
$146 ▲ $438 → $338
21 ▼ 2 → 1
$96.03 ▲ $219 → —
32 ▼ 4 → 0
$220 ▲ $292 → $113
14 ▼ 3 → 3
 10
Aeternitas
tag138
CPP 7d $169 (3x+ target)
 FTB $2,534
$35.70 → $33.64 → $33.70
71 ▼ 23 → 8
$169 ▼ $129 → $135
15 → 6 → 2
$133 → $129 → $135
19 ▼ 6 → 2
$253 ▼ $193 → $270
10 → 4 → 1
 8
Moana Crystals
tag55
CPVC 7d $214 (3x+ target); CPP 7d $192 (3x+ target)
 ADVB $1,923
$21.85 ▼ $17.08 → $15.79
88 ▲ 53 → 20
$192 ▼ $151 → $158
10 ▲ 6 → 2
$214 ▼ $151 → $78.97
9 ▲ 6 → 4
$1,923 ▼ $905 → —
1 ▲ 1 → 0
 4
Solei Beauty Lounge Denver
tag146
CPP 7d $159 (3x+ target)
 FTB $1,910
$17.36 → $15.93 → $11.89
110 ▲ 52 → 26
$159 → $138 → $61.82
12 ▲ 6 → 5
$79.57 ▼ $63.70 → $61.82
24 ▲ 13 → 5
$191 ▲ $414 → $155
10 ▼ 2 → 2
 5
Bens Beauty Pasadena
tag14
VC collapsed -94%
 NNN $1,719
$23.23 → — → —
74 ▼ 0 → 0
$46.47 → — → —
37 ▼ 1 → 1
$44.08 → — → —
39 ▼ 1 → 0
$59.28 → — → —
29 ▼ 0 → 0
 9
Renova Skin Med Spa
tag97
CPP 7d $205 (3x+ target)
 FTB $1,432
$13.02 → $12.54 → $18.31
110 ▲ 53 → 11
$205 ▲ $332 → —
7 ▼ 2 → 0
$119 ▲ $332 → $201
12 ▼ 2 → 1
$110 ▲ $133 → —
13 ▼ 5 → 0
 9
Skin Analytics Durham
tag77
CPP 7d $222 (3x+ target)
 NNN $888
$22.19 ▲ $27.01 → $36.03
40 ▼ 14 → 4
$222 → $189 → $144
4 ▲ 2 → 1
$148 ▼ $94.53 → $72.06
6 ▲ 4 → 2
$88.77 ▲ $189 → $144
10 ▼ 2 → 1
 2
Queen Bee Palm Springs
tag76
CPP 7d $435 (3x+ target); $0 spend yesterday
 FTB $435
$25.61 ▼ $19.66 → —
17 ▼ 5 → 0
$435 → — → —
1 ▼ 0 → 0
$109 → $98.32 → —
4 ▼ 1 → 0
$218 → — → —
2 ▼ 0 → 0
 0
Beauty Affairs Brookvale
tag149
VC collapsed -79%
 NNN $250
$17.84 ▲ $108 → —
14 ▼ 1 → 0
$27.75 ▲ $108 → —
9 ▼ 1 → 0
$22.71 ▲ $108 → —
11 ▼ 1 → 0
$35.68 → — → —
7 ▼ 0 → 0
 2

YELLOW — Watch 14 Trending up or approaching limits

Client Domain Spend 7d CPL / Leads
7d → 3d → y		 CPP / Booked Online
7d → 3d → y		 CPVC / Verbally Confirmed
7d → 3d → y		 CPA / Arrivals
7d → 3d → y (Meta)		 MTD Arrivals
(Salesforce truth)
Skin Totale San Juan
tag130
CPP 7d $135 (2-3x target)
 NNN $6,997
$30.42 → $30.17 → $32.71
230 → 102 → 34
$135 → $134 → $139
52 → 23 → 8
$104 → $96.18 → $111
67 ▲ 32 → 10
$212 ▲ $616 → —
33 ▼ 5 → 0
 19
TKO Beauty Tech
tag88
CPP 7d $81 ▲48%; VC vol down -44%
 FTB $1,385
$13.85 ▲ $16.35 → $18.48
100 ▼ 37 → 12
$81.48 ▲ $121 → $55.43
17 ▼ 5 → 4
$55.40 ▲ $101 → $73.91
25 ▼ 6 → 3
$198 → — → —
7 ▼ 0 → 0
 3
tag155
tag155
CPVC 7d $151 (2-3x target)
 NNN $1,362
$28.97 → $25.31 → $27.99
47 ▲ 35 → 12
$105 → $98.44 → $168
13 ▲ 9 → 2
$151 ▼ $127 → $168
9 ▲ 7 → 2
$1,362 ▼ $886 → $336
1 ▲ 1 → 1
 1
Esthetix Raleigh
tag22
CPP 7d $88 ▲44%
 NNN $1,139
$19.31 → $18.75 → $30.21
59 → 27 → 6
$87.63 ▲ $127 → —
13 ▼ 4 → 0
$67.01 → $72.30 → $90.63
17 → 7 → 2
$114 ▲ $253 → —
10 ▼ 2 → 0
 2
Oasis Aesthetics St Marys
tag140
CPP 7d $91 ▲160%
 NNN $1,091
$20.20 ▲ $31.47 → $34.76
54 ▼ 15 → 5
$90.88 ▲ $236 → —
12 ▼ 2 → 0
$43.62 ▲ $52.44 → $57.93
25 ▼ 9 → 3
$72.70 → $78.67 → $174
15 → 6 → 1
 12
Donna Ella Med Spa
tag142
CPP 7d $115 (2-3x target)
 ADVB $1,033
$11.48 → $12.85 → $11.26
90 → 36 → 14
$115 → $116 → $78.83
9 → 4 → 2
$86.10 → $77.13 → $31.53
12 ▲ 6 → 5
$258 ▼ $154 → $158
4 ▲ 3 → 1
 5
tag84
tag84
CPP 7d $93 ▲135%
 NNN $1,021
$12.45 ▲ $15.56 → $19.12
82 ▼ 28 → 7
$92.78 ▲ $218 → $66.91
11 ▼ 2 → 2
$53.71 ▲ $72.63 → $134
19 ▼ 6 → 1
$255 ▲ $436 → $134
4 ▼ 1 → 1
 1
Adore Cookstown
tag2
CPP 7d $123 (2-3x target)
 NNN $982
$11.41 → $10.79 → $14.85
86 ▲ 41 → 10
$123 → $111 → —
8 ▲ 4 → 0
$98.15 → $88.46 → $148
10 ▲ 5 → 1
$491 ▼ $221 → —
2 ▲ 2 → 0
 2
Chantel Beauty Spa
tag144
CPP 7d $116 (2-3x target); CPVC 7d $85 ▲121%; VC vol down -36%
 FTB $931
$28.23 → $26.75 → $71.69
33 ▲ 21 → 3
$116 ▲ $140 → $215
8 ▲ 4 → 1
$84.68 ▲ $187 → $215
11 ▼ 3 → 1
$84.68 → $93.61 → $71.69
11 ▲ 6 → 3
 7
Round Rock Lavelier Spa
tag72
CPP 7d $83 ▲48%
 NNN $909
$10.70 → $11.11 → $14.97
85 → 33 → 8
$82.65 ▲ $122 → $120
11 ▼ 3 → 1
$64.94 → $73.36 → $120
14 ▼ 5 → 1
$152 ▲ $183 → —
6 ▼ 2 → 0
 5
Pura Vida AB
tag68
CPP 7d $143 (2-3x target)
 NNN $856
$12.41 → $11.95 → $9.24
69 → 31 → 15
$143 → $123 → $69.30
6 ▲ 3 → 2
$57.10 → $61.73 → $34.65
15 → 6 → 4
$171 → — → —
5 ▼ 0 → 0
 0
Joli Visage
tag41
CPVC 7d $77 ▲64%
 NNN $618
$14.72 → $15.83 → $21.10
42 ▲ 24 → 8
$56.21 ▼ $47.50 → $56.28
11 ▲ 8 → 3
$77.29 ▲ $127 → —
8 ▼ 3 → 0
$155 → — → —
4 ▼ 0 → 0
 1
Premier Naples
tag145
VC vol down -36%
 NNN $586
$9.01 ▲ $12.31 → $10.10
65 ▼ 21 → 9
$53.24 ▲ $129 → $90.93
11 ▼ 2 → 1
$26.62 ▲ $43.09 → $30.31
22 ▼ 6 → 3
$73.20 ▲ $129 → $90.93
8 ▼ 2 → 1
 3
Hermetise Fayetteville
tag101
CPP 7d $121 (2-3x target)
 NNN $241
$7.78 → $7.20 → $7.26
31 ▲ 15 → 5
$121 → — → —
2 ▼ 0 → 0
$60.30 ▼ $35.98 → $36.31
4 ▲ 3 → 1
$48.24 ▲ $108 → $36.31
5 ▼ 1 → 1
 3

GREEN — Cruising 26 Within targets — let them run

Client Domain Spend 7d CPL / Leads
7d → 3d → y		 CPP / Booked Online
7d → 3d → y		 CPVC / Verbally Confirmed
7d → 3d → y		 CPA / Arrivals
7d → 3d → y (Meta)		 MTD Arrivals
(Salesforce truth)
Skin Totale Orange
tag105
 FTB $6,447
$28.65 → $29.63 → $34.51
225 → 92 → 28
$57.05 → $61.95 → $46.01
113 → 44 → 21
$68.58 → $59.25 → $48.31
94 ▲ 46 → 20
$107 ▲ $160 → $74.32
60 ▼ 17 → 13
 29
Dermalogy Med Spa
tag127
 NNN $2,780
$11.49 → $11.57 → $10.91
242 → 103 → 40
$60.43 → $59.60 → $218
46 → 20 → 2
$45.57 ▲ $59.60 → $39.68
61 ▼ 20 → 11
$103 ▲ $298 → $145
27 ▼ 4 → 3
 9
Terra Alma
tag135
DTB — 0 leads expected
 FTB $2,774
$13.80 ▼ $10.17 → $7.80
201 ▲ 115 → 51
$25.45 → $24.88 → $18.94
109 → 47 → 21
$20.85 → $23.87 → $14.73
133 ▼ 49 → 27
$95.64 ▲ $585 → $398
29 ▼ 2 → 1
 7
Below Zero Alpharetta
tag114
 FTB $2,249
$8.96 ▼ $7.58 → $8.31
251 ▲ 135 → 43
$41.66 → $36.56 → $44.66
54 ▲ 28 → 8
$45.91 → $48.75 → $39.70
49 → 21 → 9
$161 ▲ $341 → $119
14 ▼ 3 → 3
 7
Auraderma
tag152
 ADVB $2,091
$30.31 → $29.49 → $39.18
69 → 31 → 8
$43.57 → $38.10 → $31.34
48 ▲ 24 → 10
$56.52 → $53.78 → $62.68
37 → 17 → 5
$99.59 ▼ $76.19 → $62.68
21 ▲ 12 → 5
 14
Solei Beauty Lounge MO
tag151
 NNN $1,823
$20.04 → $20.27 → $26.90
91 → 38 → 10
$12.32 ▲ $128 → —
148 ▼ 6 → 0
$107 ▼ $70.02 → $134
17 ▲ 11 → 2
$122 ▲ $154 → $89.67
15 ▼ 5 → 3
 7
Parie Med Spa
tag64
 NNN $1,779
$21.70 ▼ $17.62 → $23.62
82 ▲ 46 → 11
$63.55 ▼ $50.64 → $64.96
28 ▲ 16 → 4
$88.97 ▼ $67.53 → $43.31
20 ▲ 12 → 6
$178 ▲ $405 → —
10 ▼ 2 → 0
 6
Ora Medical Spa
tag60
 FTB $1,532
$21.27 → $20.75 → $18.06
72 → 29 → 12
$61.27 ▲ $75.22 → $36.11
25 ▼ 8 → 6
$80.62 → $85.97 → $72.22
19 ▼ 7 → 3
$128 ▲ $201 → $72.22
12 ▼ 3 → 3
 6
Prime Clinic
tag120
 ADVB $1,521
$13.95 ▼ $9.04 → $9.45
109 ▲ 82 → 28
$60.84 ▼ $41.19 → $29.40
25 ▲ 18 → 9
$76.05 ▼ $52.95 → $66.15
20 ▲ 14 → 4
$507 ▲ $741 → $265
3 ▼ 1 → 1
 2
Elysium
tag23
 NNN $1,223
$37.06 ▼ $30.78 → $35.55
33 ▲ 17 → 5
$47.04 → $43.60 → $44.44
26 → 12 → 4
$45.30 ▼ $30.78 → $22.22
27 ▲ 17 → 8
$102 ▲ $174 → $178
12 ▼ 3 → 1
 6
tag153
tag153
 NNN $1,214
$19.59 → $17.23 → $27.23
62 → 29 → 6
$67.46 ▲ $83.27 → $163
18 ▼ 6 → 1
$71.43 → $71.37 → $163
17 → 7 → 1
$173 → — → —
7 ▼ 0 → 0
 0
Lumera
tag129
 ADVB $1,179
$13.10 → $12.33 → $18.06
90 ▲ 51 → 12
$28.76 ▼ $24.18 → $36.12
41 ▲ 26 → 6
$25.63 ▼ $21.68 → $24.08
46 ▲ 29 → 9
$23.58 ▲ $126 → $72.24
50 ▼ 5 → 3
 8
Oasis Aesthetics Ness
tag57
 NNN $1,084
$8.74 → $8.64 → $6.54
124 → 53 → 26
$60.21 ▲ $76.31 → $56.71
18 ▼ 6 → 3
$27.79 ▼ $20.81 → $17.01
39 ▲ 22 → 10
$57.04 ▼ $38.16 → $56.71
19 ▲ 12 → 3
 13
Oasis Aesthetics Marine
tag136
 NNN $1,050
$12.96 → $12.45 → $9.21
81 → 36 → 16
$31.82 → $32.02 → $29.48
33 → 14 → 5
$28.38 → $24.90 → $16.38
37 ▲ 18 → 9
$69.99 ▼ $56.03 → $147
15 ▲ 8 → 1
 10
Oasis Aesthetics Henderson
tag56
 NNN $1,033
$9.48 ▼ $7.31 → $7.79
109 ▲ 62 → 18
$25.20 → $26.68 → $46.75
41 → 17 → 3
$24.03 → $20.61 → $23.38
43 ▲ 22 → 6
$115 ▼ $75.59 → $46.75
9 ▲ 6 → 3
 11
tag156
tag156
 NNN $981
$25.15 → $22.25 → $18.26
39 ▲ 26 → 12
$70.07 → $64.28 → $73.05
14 ▲ 9 → 3
$75.46 → $72.31 → $54.79
13 ▲ 8 → 4
$491 ▼ $289 → $110
2 ▲ 2 → 2
 2
tag24
tag24
 NNN $749
$15.30 → — → —
49 ▼ 0 → 0
$83.27 → — → —
9 ▼ 1 → 0
$83.27 → — → —
9 ▼ 1 → 0
$749 → — → —
1 ▼ 0 → 0
 0
Nova Aesthetics
tag102
 FTB $736
$16.73 → $17.89 → $15.15
44 → 17 → 7
$40.90 → $43.45 → $26.52
18 → 7 → 4
$52.59 ▲ $60.83 → $106
14 ▼ 5 → 1
$66.93 → $76.04 → $35.36
11 ▼ 4 → 3
 7
tag109
tag109
 NNN $701
$7.96 → $7.09 → $6.97
88 → 40 → 15
$50.06 ▼ $35.45 → $34.86
14 ▲ 8 → 3
$33.37 → $35.45 → $26.14
21 ▼ 8 → 4
$77.87 ▲ $142 → $52.29
9 ▼ 2 → 2
 2
Natural Blossom by Adore
tag3
 NNN $682
$14.83 ▼ $11.92 → $7.73
46 ▲ 26 → 14
$42.64 → $38.74 → $27.07
16 ▲ 8 → 4
$35.91 ▲ $44.27 → $27.07
19 ▼ 7 → 4
$171 ▼ $103 → $108
4 ▲ 3 → 1
 4
Velora Med Spa
tag117
DTB — 0 leads expected
 ADVB $600
$19.34 ▲ $23.32 → $23.93
31 → 13 → 5
$35.28 → $30.32 → $59.84
17 ▲ 10 → 2
$46.13 ▼ $27.57 → $59.84
13 ▲ 11 → 2
$99.95 ▼ $75.81 → $29.92
6 ▲ 4 → 4
 6
Queen Bee Limited Indiana
tag143
 FTB $587
$16.30 → $14.74 → $15.48
36 ▲ 18 → 7
$1.56 ▼ $0.72 → $0.30
377 ▲ 367 → 361
$45.14 ▲ $53.08 → $108
13 ▼ 5 → 1
$97.81 → — → —
6 ▼ 0 → 0
 2
tag27
tag27
 NNN $546
$26.02 → $27.32 → $27.32
21 ▲ 20 → 20
$54.64 ▲ $68.30 → $68.30
10 ▲ 8 → 8
$60.71 → $60.71 → $60.71
9 ▲ 9 → 9
— → — → —
0 → 0 → 0
 0
Glameria
tag25
 FTB $389
$12.56 → $11.23 → $19.84
31 ▲ 26 → 5
— → — → —
0 → 0 → 0
— → — → —
0 → 0 → 0
$389 → — → —
1 ▼ 0 → 0
 0
Below Zero Rochester
tag133
 FTB $293
$10.85 → $11.35 → $12.99
27 ▲ 13 → 8
$73.21 → — → —
4 ▼ 0 → 0
$58.57 → — → —
5 ▼ 0 → 0
$48.81 ▲ $148 → $104
6 ▼ 1 → 1
 4
Beauty Affairs CBD
tag148
 NNN $246
$10.71 ▼ $8.76 → $11.14
23 ▲ 12 → 3
$35.18 ▲ $52.55 → —
7 ▼ 2 → 0
$30.78 → $35.03 → —
8 ▼ 3 → 0
$13.68 ▲ $52.55 → $16.70
18 ▼ 2 → 2
 3