Jean · Body · P6 · ANG 2 · BOFU · VID #87
JEAN BODY P6 ANG2 BOFU VID87 STAGE1
Running at: Forest Hill Cosmetic Clinic
PersonaP6 · Vital Mismatch (40-65)
AngleANG 2 · Result / Transformation Focus
FunnelBOFU
TreatmentBody
PASSED — got bookings
Funnel (what matters for the test)
Leads
16
People who filled the form
Bookings
3
The Stage 1 pass criterion
Creative quality (how the ad performs)
CTR
2%
% of people who clicked after seeing the ad
Thumbstop rate
21%
% who stayed 3s+ (strong hook if ≥25%)
Retention to end
3%
% who watched the whole ad
Hook quality
Needs a better hook
Only 21% stopped to watch. Most of the audience is scrolling past in the first 3 seconds. Rework the opening — different visual, louder hook line, or a pattern interrupt.
Video retention — where viewers drop off
Stopped to watch (3s)
2,314 people · 21%
Watched 25%
1,730 people · 16%
Watched 50% (halfway)
990 people · 9%
Watched 75%
605 people · 6%
Watched 100% (to end)
378 people · 3%
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — if we can fix just the opening, the rest of the ad will carry much more weight.
Spend
Spent
$249
Stage 1 target: ~$80 ($20/day × 4d)
Impressions
11,000
Times the ad was seen
Why it passed
Earned 3 bookings at $249 spent. This ad is ready to be tagged STAGE 2 and duplicated to 2 other spas for the scale test.
Janeil · Body · P4 · ANG 16 · BOFU · VID #381 · Week W13
JANEIL BODY BOFU P4 A16 W13 VID381 STAGE1
Running at: Forest Hill Cosmetic Clinic
PersonaP4 · Natural Seeker (40-65)
AngleANG 16 · Myth-Busting
FunnelBOFU
TreatmentBody
FAILED — no bookings
Funnel (what matters for the test)
Leads
13
People who filled the form
Bookings
0
The Stage 1 pass criterion
Creative quality (how the ad performs)
CTR
3%
% of people who clicked after seeing the ad
Thumbstop rate
26%
% who stayed 3s+ (strong hook if ≥25%)
Retention to end
1%
% who watched the whole ad
Hook quality
Decent hook
26% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Video retention — where viewers drop off
Stopped to watch (3s)
1,709 people · 26%
Watched 25%
771 people · 12%
Watched 50% (halfway)
293 people · 4%
Watched 75%
162 people · 2%
Watched 100% (to end)
96 people · 1%
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — if we can fix just the opening, the rest of the ad will carry much more weight.
Spend
Spent
$256
Stage 1 target: ~$80 ($20/day × 4d)
Impressions
6,566
Times the ad was seen
Why it failed
Weak pacing — viewers drop before 50% mark