NNN Daily Priority Board

Philosophy: 7-day is the baseline, 3-day is the trend signal, yesterday is the latest read. CPVC and CPP are the primary gates — not CPL. Arrivals MTD is sourced from Salesforce (truth for downstream conversions); Meta columns are reference only (attribution lag).

Data validation ✅ within tolerance SF leads 7d: 5,158 Meta leads 7d: 5,019 Variance: +2.7% · SF MTD arrivals (May 2026): 1,373 (1,373 mapped to tracked spas)

Spend 7d

$91,515

across 49 clients

Leads 7d

5,019

CPL $18.23

Booked Online 7d

1,536

CPP $59.58

Verbally Confirmed 7d

1,437

CPVC $63.68

Arrivals 7d (Meta)

716

CPA $127.81

Arrivals MTD (Salesforce)

1,373

May 2026 · 1,373 mapped to spas

Tier breakdown

14 15 20

red / yellow / green

Targets: CPL ≤ $25 CPVC ≤ $60 CPP ≤ $50 CPA ≤ $80 Arrows: ▲ cost up / vol down (bad) ▼ cost down / vol up (good) → stable Cost color: good · 1.5–3× target · 3×+ target MTD: ≥30 · 10–29 · <10

RED — Act Now 14 Hard caps breached or funnel collapsing

Client	Domain	Spend 7d	CPL / Leads 7d → 3d → y	CPP / Booked Online 7d → 3d → y	CPVC / Verbally Confirmed 7d → 3d → y	CPA / Arrivals 7d → 3d → y (Meta)	MTD Arrivals (Salesforce truth)
Equanimity Wellness tag93 CPVC 7d $239 (3x+ target); CPP 7d $181 (3x+ target)	NNN	$5,255	$23.67 → $20.60 → $20.58 222 ▲ 113 → 41	$181 ▼ $137 → $211 29 ▲ 17 → 4	$239 → $259 → $211 22 → 9 → 4	$584 → $582 → — 9 → 4 → 0	14
MEITAL Studios tag96 CPP 7d $265 (3x+ target)	FTB	$4,242	$24.52 → $22.36 → $25.32 173 ▲ 83 → 24	$265 ▲ $371 → — 16 ▼ 5 → 0	$86.57 ▲ $116 → $101 49 ▼ 16 → 6	$152 ▲ $265 → $203 28 ▼ 7 → 3	54
Beauty Lounge tag12 CPP 7d $155 (3x+ target)	NNN	$3,716	$35.39 → $37.78 → $38.22 105 → 42 → 14	$155 → $176 → $178 24 ▼ 9 → 3	$143 → $159 → $134 26 ▼ 10 → 4	$265 ▼ $159 → $268 14 ▲ 10 → 2	34
Aeternitas tag138 CPP 7d $165 (3x+ target)	FTB	$2,470	$25.72 ▲ $33.56 → $23.66 96 ▼ 32 → 14	$165 → $179 → $331 15 → 6 → 1	$112 → $107 → $82.80 22 → 10 → 4	$165 ▼ $89.49 → $166 15 ▲ 12 → 2	30
Moana Crystals tag55 CPP 7d $212 (3x+ target)	ADVB	$2,115	$28.97 → $31.58 → $29.71 73 → 30 → 11	$212 ▲ $316 → $327 10 ▼ 3 → 1	$141 ▲ $316 → — 15 ▼ 3 → 0	$302 ▼ $190 → $327 7 ▲ 5 → 1	21
Oasis Aesthetics Ness tag57 CPP 7d $199 (3x+ target)	NNN	$1,396	$12.24 → $12.63 → $13.83 114 → 48 → 15	$199 ▲ $303 → $207 7 ▼ 2 → 1	$73.46 ▲ $101 → $104 19 ▼ 6 → 2	$82.10 → $75.81 → $104 17 → 8 → 2	39
Prime Clinic tag120 $0 spend yesterday; VC collapsed -74%	ADVB	$1,282	$10.86 ▲ $14.80 → — 118 ▼ 23 → 0	$71.21 ▲ $170 → — 18 ▼ 2 → 0	$47.47 ▲ $113 → — 27 ▼ 3 → 0	$98.60 ▼ $56.74 → — 13 → 6 → 3	22
Below Zero Rochester tag133 CPP 7d $248 (3x+ target)	FTB	$1,242	$12.94 → $13.81 → $10.59 96 ▼ 35 → 13	$248 → — → — 5 ▼ 0 → 0	$51.75 ▲ $96.67 → $68.83 24 ▼ 5 → 2	$155 ▲ $242 → $138 8 ▼ 2 → 1	16
Esthetix Raleigh tag22 CPP 7d $236 (3x+ target)	NNN	$1,178	$24.54 ▲ $33.76 → $24.72 48 ▼ 16 → 8	$236 ▲ $540 → $198 5 ▼ 1 → 1	$118 ▲ $270 → $198 10 ▼ 2 → 1	$589 → — → — 2 ▼ 0 → 0	6
The Beauty Lab Edmonton tag84 CPP 7d $270 (3x+ target)	NNN	$1,080	$9.31 ▼ $7.91 → $9.39 116 ▲ 61 → 16	$270 ▲ $482 → — 4 ▼ 1 → 0	$56.83 → $53.58 → $50.07 19 ▲ 9 → 3	$1,080 → — → — 1 ▼ 0 → 0	16
Round Rock Lavelier Spa tag72 VC collapsed -71%	NNN	$1,051	$11.80 ▲ $14.07 → $19.13 89 → 35 → 9	$9.55 ▼ $5.18 → $1.85 110 ▲ 95 → 93	$65.66 ▲ $246 → $172 16 ▼ 2 → 1	$117 ▼ $98.49 → $43.05 9 ▲ 5 → 4	15
Queen Bee Palm Springs tag76 CPVC 7d $200 (3x+ target); CPP 7d $401 (3x+ target)	FTB	$802	$38.18 ▲ $62.11 → $32.62 21 ▼ 5 → 3	$401 → — → — 2 ▼ 0 → 0	$200 ▼ $155 → $97.87 4 ▲ 2 → 1	$802 → — → — 1 ▼ 0 → 0	3
Premier Naples tag145 CPP 7d $237 (3x+ target)	NNN	$710	$15.11 ▲ $19.01 → $22.06 47 ▼ 17 → 5	$237 ▼ $162 → $55.16 3 ▲ 2 → 2	$71.03 ▲ $162 → $110 10 ▼ 2 → 1	$118 ▲ $323 → — 6 ▼ 1 → 0	14
Glameria tag25 CPP 7d $205 (3x+ target)	FTB	$616	$5.50 ▲ $7.88 → $7.67 112 ▼ 30 → 9	$205 → — → — 3 ▼ 0 → 0	$154 ▲ $236 → — 4 ▼ 1 → 0	$308 ▼ $236 → — 2 ▲ 1 → 0	0

YELLOW — Watch 15 Trending up or approaching limits

Client	Domain	Spend 7d	CPL / Leads 7d → 3d → y	CPP / Booked Online 7d → 3d → y	CPVC / Verbally Confirmed 7d → 3d → y	CPA / Arrivals 7d → 3d → y (Meta)	MTD Arrivals (Salesforce truth)
Skin Totale San Juan tag130 CPP 7d $146 (2-3x target)	NNN	$6,714	$37.93 → $39.37 → $33.87 177 → 72 → 24	$146 → $142 → $116 46 → 20 → 7	$105 → $105 → $90.31 64 → 27 → 9	$181 → $157 → $58.06 37 ▲ 18 → 14	68
Arizona MedLaser Scottsdale tag155 CPVC 7d $172 (2-3x target)	NNN	$2,240	$29.86 ▲ $35.58 → $34.50 75 ▼ 27 → 7	$112 ▼ $87.33 → $121 20 ▲ 11 → 2	$172 → $192 → — 13 ▼ 5 → 0	$320 ▼ $240 → $121 7 ▲ 4 → 2	8
Kristals Burlington tag43 CPVC 7d $72 ▲87%; CPP 7d $69 ▲126%; VC vol down -46%	NNN	$2,148	$22.85 ▲ $30.30 → $51.41 94 ▼ 31 → 6	$69.30 ▲ $157 → $154 31 ▼ 6 → 2	$71.61 ▲ $134 → $103 30 ▼ 7 → 3	$358 ▲ $939 → — 6 ▼ 1 → 0	25
Arizona MedLaser Glendale tag156 CPVC 7d $102 ▲28%	NNN	$2,140	$19.46 → $20.77 → $26.87 110 → 44 → 9	$73.80 ▲ $91.38 → $60.46 29 ▼ 10 → 4	$102 ▲ $131 → $121 21 ▼ 7 → 2	$428 ▼ $305 → — 5 ▲ 3 → 0	10
Chantel Beauty Spa tag144 CPP 7d $123 (2-3x target); CPVC 7d $91 ▲32%	FTB	$2,086	$24.54 ▲ $32.94 → $36.15 85 ▼ 29 → 9	$123 ▲ $159 → $81.34 17 ▼ 6 → 4	$90.68 ▲ $119 → $81.34 23 ▼ 8 → 4	$86.90 ▲ $159 → $325 24 ▼ 6 → 1	22
Auraderma tag152 CPP 7d $67 ▲26%	ADVB	$2,077	$49.46 ▼ $40.46 → $29.44 42 ▲ 23 → 10	$67.01 ▲ $84.60 → $58.88 31 ▼ 11 → 5	$69.25 → $62.04 → $32.71 30 ▲ 15 → 9	$38.47 ▲ $84.60 → $58.88 54 ▼ 11 → 5	42
Solei Beauty Lounge Denver tag146 CPP 7d $106 (2-3x target); CPVC 7d $82 ▲27%	FTB	$1,801	$16.83 → $14.82 → $18.78 107 ▲ 56 → 13	$106 ▲ $166 → — 17 ▼ 5 → 0	$81.86 ▲ $104 → $61.04 22 ▼ 8 → 4	$225 ▲ $277 → $122 8 ▼ 3 → 2	16
Solei Beauty Lounge MO tag151 CPP 7d $111 (2-3x target); CPVC 7d $71 ▲32%	NNN	$1,772	$25.68 ▲ $31.08 → $22.02 69 → 27 → 12	$111 → $120 → $66.06 16 → 7 → 4	$70.88 ▲ $93.25 → $44.04 25 ▼ 9 → 6	$177 ▲ $280 → $132 10 ▼ 3 → 2	18
Parie Med Spa tag64 CPP 7d $74 ▲157%; VC vol down -37%	NNN	$1,708	$16.11 ▲ $30.59 → $20.92 106 ▼ 25 → 13	$74.24 ▲ $191 → $272 23 ▼ 4 → 1	$46.15 ▲ $76.47 → $38.86 37 ▼ 10 → 7	$107 → $109 → $136 16 → 7 → 2	29
Elysium tag23 VC vol down -47%	NNN	$1,203	$29.35 → $25.99 → $31.53 41 ▲ 21 → 6	$32.52 ▲ $45.49 → $189 37 ▼ 12 → 1	$54.70 ▲ $109 → $94.59 22 ▼ 5 → 2	$80.23 → $68.23 → $189 15 ▲ 8 → 1	30
Adore Cookstown tag2 CPP 7d $134 (2-3x target)	NNN	$1,069	$15.72 → $16.24 → $28.28 68 → 29 → 6	$134 → $118 → $170 8 ▲ 4 → 1	$97.16 ▼ $58.87 → $170 11 ▲ 8 → 1	$107 ▼ $67.28 → $84.84 10 ▲ 7 → 2	13
Donna Ella Med Spa tag142 CPP 7d $117 (2-3x target)	ADVB	$1,053	$7.37 → $7.34 → $7.50 143 → 64 → 21	$117 ▲ $235 → $158 9 ▼ 2 → 1	$43.88 → $39.15 → $22.51 24 ▲ 12 → 7	$263 ▲ $470 → — 4 ▼ 1 → 0	10
Skin Analytics Durham tag77 CPP 7d $104 (2-3x target)	NNN	$932	$26.62 → $22.95 → $15.27 35 ▲ 19 → 9	$104 ▲ $145 → $68.71 9 ▼ 3 → 2	$93.17 ▼ $72.69 → $68.71 10 ▲ 6 → 2	$186 ▲ $218 → $137 5 → 2 → 1	13
Nova Aesthetics tag102 CPVC 7d $78 ▲31%; CPP 7d $78 ▲97%	FTB	$701	$21.25 → $21.94 → $16.54 33 → 14 → 6	$77.92 ▲ $154 → $49.62 9 ▼ 2 → 2	$77.92 ▲ $102 → $33.08 9 ▼ 3 → 3	$140 ▼ $102 → $49.62 5 ▲ 3 → 2	18
Queen Bee Limited Indiana tag143 CPVC 7d $124 (2-3x target)	FTB	$124	— → — → — 0 → 0 → 0	$124 → — → — 1 ▼ 0 → 0	$124 → — → — 1 ▼ 0 → 0	$41.48 → — → — 3 ▼ 0 → 0	5

GREEN — Cruising 20 Within targets — let them run

Client	Domain	Spend 7d	CPL / Leads 7d → 3d → y	CPP / Booked Online 7d → 3d → y	CPVC / Verbally Confirmed 7d → 3d → y	CPA / Arrivals 7d → 3d → y (Meta)	MTD Arrivals (Salesforce truth)
Skin Totale Orange tag105	FTB	$6,666	$29.49 → $30.92 → $25.74 226 → 95 → 37	$49.74 ▲ $61.21 → $47.61 134 ▼ 48 → 20	$53.76 → $54.40 → $56.01 124 → 54 → 17	$126 ▼ $86.41 → $73.25 53 ▲ 34 → 13	110
Bens Beauty Pasadena tag14	NNN	$4,130	$21.51 → $20.78 → $19.45 192 → 88 → 31	$62.57 ▲ $76.21 → $75.35 66 ▼ 24 → 8	$72.45 → $65.32 → $75.35 57 ▲ 28 → 8	$243 ▼ $203 → $151 17 ▲ 9 → 4	35
Terra Alma tag135 DTB — 0 leads expected	FTB	$2,807	$12.10 → $11.31 → $11.17 232 → 109 → 37	$10.88 ▼ $6.81 → $27.55 258 ▲ 181 → 15	$22.45 ▲ $28.02 → $16.53 125 ▼ 44 → 25	$38.98 ▲ $103 → $103 72 ▼ 12 → 4	136
Dermalogy Med Spa tag127	NNN	$2,444	$9.47 → $9.51 → $9.66 258 → 118 → 38	$87.29 → $93.52 → $61.17 28 → 12 → 6	$27.16 ▲ $36.20 → $26.22 90 ▼ 31 → 14	$56.84 ▲ $66.01 → $91.75 43 → 17 → 4	70
Good Life Spa Daytona tag27	NNN	$2,405	$33.88 ▼ $27.33 → $19.44 71 ▲ 36 → 13	$96.21 → $82.00 → $50.54 25 ▲ 12 → 5	$92.51 → $89.46 → $84.24 26 → 11 → 3	$241 ▲ $492 → $253 10 ▼ 2 → 1	13
Below Zero Alpharetta tag114	FTB	$2,327	$10.53 ▲ $12.35 → $12.14 221 ▼ 85 → 28	$72.71 → $70.01 → $67.99 32 → 15 → 5	$61.23 → $65.63 → $48.56 38 → 16 → 7	$116 → $117 → $170 20 → 9 → 2	36
Lumera tag129	ADVB	$2,017	$7.58 → $7.17 → $6.91 266 ▲ 130 → 45	$27.26 → $26.61 → $23.93 74 ▲ 35 → 13	$32.02 → $33.27 → $23.93 63 → 28 → 13	$54.51 ▼ $38.81 → $25.92 37 ▲ 24 → 12	55
Oasis Boutique Winter Park tag153	NNN	$1,773	$14.78 → $12.98 → $10.39 120 ▲ 63 → 26	$20.15 ▼ $11.52 → $4.43 88 ▲ 71 → 61	$70.94 → $62.91 → $90.04 25 ▲ 13 → 3	$197 ▼ $164 → — 9 ▲ 5 → 0	12
Renova Skin Med Spa tag97	FTB	$1,664	$11.02 → $9.63 → $9.13 151 ▲ 79 → 23	$23.11 ▼ $11.02 → $70.03 72 ▲ 69 → 3	$83.19 ▼ $69.14 → $70.03 20 ▲ 11 → 3	$277 ▼ $152 → $210 6 ▲ 5 → 1	20
Oasis Aesthetics St Marys tag140	NNN	$1,511	$24.77 → $25.92 → $32.66 61 → 26 → 7	$71.95 → $67.40 → $114 21 ▲ 10 → 2	$50.37 → $48.14 → $45.72 30 → 14 → 5	$126 ▼ $74.89 → $114 12 ▲ 9 → 2	32
TKO Beauty Tech tag88	FTB	$1,487	$14.87 → $15.95 → $15.38 100 → 43 → 14	$99.14 ▼ $76.20 → $215 15 ▲ 9 → 1	$59.49 → $52.75 → $43.07 25 ▲ 13 → 5	$372 → $343 → $215 4 ▲ 2 → 1	24
Ora Medical Spa tag60	FTB	$1,398	$22.19 → $20.06 → $16.16 63 ▲ 32 → 13	$48.20 → $53.50 → $70.03 29 → 12 → 3	$46.59 → $53.50 → $52.52 30 → 12 → 4	$99.83 → $91.71 → $52.52 14 ▲ 7 → 4	21
Oasis Aesthetics Marine tag136	NNN	$1,058	$13.57 ▼ $10.50 → $11.99 78 ▲ 44 → 13	$30.24 ▼ $25.67 → $22.27 35 ▲ 18 → 7	$27.85 ▼ $21.01 → $15.59 38 ▲ 22 → 10	$50.40 ▼ $35.55 → $51.97 21 ▲ 13 → 3	42
Oasis Aesthetics Henderson tag56	NNN	$1,053	$10.53 → $10.21 → $9.80 100 → 46 → 16	$30.08 → $26.09 → $26.14 35 ▲ 18 → 6	$25.68 → $26.09 → $22.40 41 → 18 → 7	$52.64 ▼ $39.13 → $52.27 20 ▲ 12 → 3	50
Pura Vida AB tag68	NNN	$902	$7.45 → $8.12 → $11.78 121 → 50 → 12	— → — → — 0 → 0 → 0	$39.21 → $40.58 → $70.69 23 → 10 → 2	$113 ▼ $67.63 → $141 8 ▲ 6 → 1	16
Natural Blossom by Adore tag3	NNN	$685	$25.36 ▼ $20.78 → $26.81 27 ▲ 15 → 4	$40.27 → $38.95 → $26.81 17 → 8 → 4	$36.04 ▼ $23.97 → $17.88 19 ▲ 13 → 6	$137 ▼ $104 → $35.75 5 ▲ 3 → 3	11
Bee & Co Fernandina tag109	NNN	$678	$9.55 → $10.84 → $7.65 71 → 28 → 14	$37.66 ▲ $75.90 → $35.70 18 ▼ 4 → 3	$30.82 ▲ $43.37 → $53.55 22 ▼ 7 → 2	$67.80 → $60.72 → $107 10 ▲ 5 → 1	19
Joli Visage tag41	NNN	$676	$84.46 → $79.66 → — 8 ▲ 4 → 0	$51.97 ▲ $79.66 → $106 13 ▼ 4 → 1	$56.30 ▲ $79.66 → $52.88 12 ▼ 4 → 2	$135 ▲ $159 → — 5 → 2 → 0	6
Velora Med Spa tag117 DTB — 0 leads expected	ADVB	$667	$39.23 ▲ $49.59 → $104 17 ▼ 6 → 1	$37.05 ▲ $74.38 → $104 18 ▼ 4 → 1	$44.46 → $42.50 → $25.89 15 → 7 → 4	$74.11 ▼ $37.19 → $104 9 ▲ 8 → 1	17
Hermetise Fayetteville tag101	NNN	$247	$11.75 ▲ $16.03 → $32.02 21 ▼ 7 → 1	$61.68 ▲ $112 → — 4 ▼ 1 → 0	$49.34 ▲ $112 → — 5 ▼ 1 → 0	— → — → — 0 → 0 → 0	3