Test Dashboard

Only ads tagged STAGE 1 or STAGE 2 in the ad name · window 2026-04-07 → 2026-04-20

Stage 1 · Creative validation

3 ads $20/day × 4 days · pass = at least 1 booking
Jean · Body · P6 · ANG 2 · BOFU · VID #87
JEAN BODY P6 ANG2 BOFU VID87 STAGE1
Running at: Forest Hill Cosmetic Clinic
PersonaP6 · Vital Mismatch (40-65)
AngleANG 2 · Result / Transformation Focus
FunnelBOFU
TreatmentBody
PASSED — got bookings
Funnel — what matters for the test
Leads
16
People who filled the form
Bookings
3
The Stage 1 pass criterion
Creative quality — how the ad performs
Clicks
232
CTR
2%
% of people who clicked after seeing the ad
Thumbstop rate
21%
% who stayed 3s+ (strong hook if ≥25%)
Retention to end
3%
% who watched the whole ad
Spend
Spent
$249
Stage 1 target: ~$80 ($20/day × 4d)
Impressions
11,003
Times the ad was seen
Hook quality
Needs a better hook
Only 21% stopped to watch. Most of the audience is scrolling past in the first 3 seconds. Rework the opening — different visual, louder hook line, or a pattern interrupt.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 3s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
33% kept · CLIFF
half or more of the audience leaves here (lost 67% of beat entrants)
10–20%
56% kept · WEAK
noticeable drop in this beat (lost 44% of beat entrants)
20–30%
73% kept · OK
audience settles (lost 27% of beat entrants)
30–40%
72% kept · OK
audience settles (lost 28% of beat entrants)
40–50%
89% kept · STRONG
audience is committed (lost 11% of beat entrants)
50–60%
82% kept · OK
audience settles (lost 18% of beat entrants)
60–70%
56% kept · WEAK
noticeable drop in this beat (lost 44% of beat entrants)
70–80%
5% kept · CLIFF
half or more of the audience leaves here (lost 95% of beat entrants)
80–90%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Why it passed
Earned 3 bookings at $249 spent. This ad is ready to be tagged STAGE 2 and duplicated to 2 other spas for the scale test.
Jean · Body · P6 · ANG 1 · BOFU · IMG #57
JEAN BODY P6 ANG1 BOFU IMG57 STAGE1
Running at: Forest Hill Cosmetic Clinic
PersonaP6 · Vital Mismatch (40-65)
AngleANG 1 · Pain Point / Problem-Solution
FunnelBOFU
TreatmentBody
PASSED — got bookings
Funnel — what matters for the test
Leads
15
People who filled the form
Bookings
2
The Stage 1 pass criterion
Creative quality — how the ad performs
Clicks
178
CTR
2%
% of people who clicked after seeing the ad
Spend
Spent
$252
Stage 1 target: ~$80 ($20/day × 4d)
Impressions
9,458
Times the ad was seen
Why it passed
Earned 2 bookings at $252 spent. This ad is ready to be tagged STAGE 2 and duplicated to 2 other spas for the scale test.
Janeil · Body · P4 · ANG 16 · BOFU · VID #381 · Week W13
JANEIL BODY BOFU P4 A16 W13 VID381 STAGE1
Running at: Forest Hill Cosmetic Clinic
PersonaP4 · Natural Seeker (40-65)
AngleANG 16 · Myth-Busting
FunnelBOFU
TreatmentBody
FAILED — no bookings
Funnel — what matters for the test
Leads
13
People who filled the form
Bookings
0
The Stage 1 pass criterion
Creative quality — how the ad performs
Clicks
173
CTR
3%
% of people who clicked after seeing the ad
Thumbstop rate
26%
% who stayed 3s+ (strong hook if ≥25%)
Retention to end
1%
% who watched the whole ad
Spend
Spent
$256
Stage 1 target: ~$80 ($20/day × 4d)
Impressions
6,567
Times the ad was seen
Hook quality
Decent hook
26% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 5s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
40% kept · CLIFF
half or more of the audience leaves here (lost 60% of beat entrants)
10–20%
61% kept · WEAK
noticeable drop in this beat (lost 39% of beat entrants)
20–30%
76% kept · OK
audience settles (lost 24% of beat entrants)
30–40%
85% kept · OK
audience settles (lost 15% of beat entrants)
40–50%
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
50–60%
89% kept · STRONG
audience is committed (lost 11% of beat entrants)
60–70%
89% kept · STRONG
audience is committed (lost 11% of beat entrants)
70–80%
40% kept · CLIFF
half or more of the audience leaves here (lost 60% of beat entrants)
80–90%
48% kept · CLIFF
half or more of the audience leaves here (lost 52% of beat entrants)
90–100%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Why it failed
Weak pacing — viewers drop before 50% mark

Stage 2 · Scale validation

0 ads Duplicated to 2 other clients · 7 days · winner = bookings at both
No ads tagged STAGE2 yet. Stage 2 ads are Stage 1 winners duplicated into 2 other client accounts, with STAGE 2 appended to the name.
Generated 2026-04-21T17:16:20.262362