Test Dashboard

Only ads tagged STAGE 1 or STAGE 2 in the ad name · window 2026-04-14 → 2026-04-27

Personas Performance

1 with verdict Win = Stage 1 passed or Stage 2 winner · Loss = Stage 1 failed or Stage 2 loser

✅ Worked 0

None yet.

❌ Didn't work 1

P1 · Early Preventer (40-50) 0W / 2L · 0%

Angles Performance

2 with verdict Same rule. RUNNING / PROGRESSING ads excluded (no verdict yet).

✅ Worked 0

None yet.

❌ Didn't work 2

ANG 13 · Safety / Trust 0W / 1L · 0%
ANG 8 · New to Treatments 0W / 1L · 0%

Stage 1 · Creative validation

6 ads $20/day × 4 days · pass = at least 1 booking
preview▶
Tony · Naatural Skin Tightening · P4 · ANG 9 · BOFU · VID #29
TONY VID29 W | NAATURAL SKIN TIGHTENING| MOFU-BOFU | P4 | ANG 9 STAGE 1 30S
Running at: Skin Totale San Juan
PersonaP4 · Natural Seeker (40-65)
AngleANG 9 · Cost / Value Proposition
FunnelBOFU
TreatmentNaatural Skin Tightening
RUNNING — still testing
Funnel
Leads
2
form fills
Bookings
0
≥1 = pass
Creative Quality
Clicks
28
link clicks
CTR
4%
net med 3%
click rate
Thumbstop
36%
net med 26%
stayed 3s+
Retention
5%
net med 2%
watched to end
Spend
Spent
$60
target ~$80
Impressions
775
total views
Hook quality
Strong hook
36% of people stopped to watch at least 3s. The opening is working — audience pauses instead of scrolling.
Retention curve (22-point, straight from Meta · video is 30s long · one data point every 1.4s)
25%50%75%100% 0s3s7.5s15s22.5s30s
Average watch time: 6s of 30s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
49% kept · CLIFF
half or more of the audience leaves here (lost 51% of beat entrants)
3s–6s
64% kept · WEAK
noticeable drop in this beat (lost 36% of beat entrants)
6s–9s
79% kept · OK
audience settles (lost 21% of beat entrants)
9s–12s
86% kept · STRONG
audience is committed (lost 14% of beat entrants)
12s–15s
87% kept · STRONG
audience is committed (lost 13% of beat entrants)
15s–18s
89% kept · STRONG
audience is committed (lost 11% of beat entrants)
18s–21s
87% kept · STRONG
audience is committed (lost 13% of beat entrants)
21s–24s
55% kept · WEAK
noticeable drop in this beat (lost 45% of beat entrants)
24s–27s
6% kept · CLIFF
half or more of the audience leaves here (lost 94% of beat entrants)
27s–30s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
Biggest cliff is between 1.4s and 2.9s — that's in the hook. Retention drops 30 percentage points in a single ~1.4s beat. That specific window is what's killing the ad.
Still testing
Needs at least $60 spend to judge. Currently $60 — nearly there.
preview▶
Tony · Test 2 Before&After Hook 18 Anti-Aging · P4 · ANG 9 · Week W16
TONY Test 2 Before&After Hook VID 18 |W16 | W | Anti-Aging | P4 | ANG9 STAGE 1 25S
Running at: Skin Totale San Juan
⚠️ Sharing this ABO ad set with 2 other Stage 1 ads · ad set total $68.03 · per-ad spend below $80 target because budget is split
PersonaP4 · Natural Seeker (40-65)
AngleANG 9 · Cost / Value Proposition
TreatmentTest 2 Before&After Hook 18 Anti-Aging
RUNNING — still testing
Funnel
Leads
2
form fills
Bookings
0
≥1 = pass
Creative Quality
Clicks
6
link clicks
CTR
2%
net med 3%
click rate
Thumbstop
22%
net med 26%
stayed 3s+
Retention
1%
net med 2%
watched to end
Spend
Spent
$28
target ~$80
Impressions
311
total views
Hook quality
Needs a better hook
Only 22% stopped to watch. Most of the audience is scrolling past in the first 3 seconds. Rework the opening — different visual, louder hook line, or a pattern interrupt.
Retention curve (22-point, straight from Meta · video is 25s long · one data point every 1.2s)
25%50%75%100% 0s3s6.2s12.5s18.8s25s
Average watch time: 4s of 25s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
31% kept · CLIFF
half or more of the audience leaves here (lost 69% of beat entrants)
3s–6s
60% kept · WEAK
noticeable drop in this beat (lost 40% of beat entrants)
6s–9s
82% kept · OK
audience settles (lost 18% of beat entrants)
9s–12s
83% kept · OK
audience settles (lost 17% of beat entrants)
12s–15s
76% kept · OK
audience settles (lost 24% of beat entrants)
15s–18s
76% kept · OK
audience settles (lost 24% of beat entrants)
18s–21s
10% kept · CLIFF
half or more of the audience leaves here (lost 90% of beat entrants)
21s–24s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
Biggest cliff is between 1.2s and 2.4s — that's in the hook. Retention drops 43 percentage points in a single ~1.2s beat. That specific window is what's killing the ad.
Still testing
Needs at least $60 spend to judge. Currently $28 — just getting started.
preview▶
Tony · Test 3 Asmr Anti-Aging · P4 · ANG 9 · VID #19 · Week W16
TONY Test 3 ASMR VID19 |W16 | W| Anti-Aging | P4 |ANG9 STAGE 1 25S
Running at: Skin Totale San Juan
⚠️ Sharing this ABO ad set with 2 other Stage 1 ads · ad set total $68.03 · per-ad spend below $80 target because budget is split
PersonaP4 · Natural Seeker (40-65)
AngleANG 9 · Cost / Value Proposition
TreatmentTest 3 Asmr Anti-Aging
RUNNING — still testing
Funnel
Leads
1
form fills
Bookings
0
≥1 = pass
Creative Quality
Clicks
6
link clicks
CTR
3%
net med 3%
click rate
Thumbstop
23%
net med 26%
stayed 3s+
Retention
3%
net med 2%
watched to end
Spend
Spent
$23
target ~$80
Impressions
224
total views
Hook quality
Not enough data
Need more impressions to judge the hook.
Retention curve (22-point, straight from Meta · video is 25s long · one data point every 1.2s)
25%50%75%100% 0s3s6.2s12.5s18.8s25s
Average watch time: 4s of 25s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
31% kept · CLIFF
half or more of the audience leaves here (lost 69% of beat entrants)
3s–6s
52% kept · WEAK
noticeable drop in this beat (lost 48% of beat entrants)
6s–9s
78% kept · OK
audience settles (lost 22% of beat entrants)
9s–12s
80% kept · OK
audience settles (lost 20% of beat entrants)
12s–15s
85% kept · OK
audience settles (lost 15% of beat entrants)
15s–18s
91% kept · STRONG
audience is committed (lost 9% of beat entrants)
18s–21s
14% kept · CLIFF
half or more of the audience leaves here (lost 86% of beat entrants)
21s–24s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
Still testing
Needs at least $60 spend to judge. Currently $23 — just getting started.
preview▶
Tony · Test 1 Emotional Hook Anti-Aging · P4 · ANG 9 · VID #17 · Week W16
TONY Test 1 EMOTIONAL Hook VID17 | W16 | W | Anti-Aging | P4 | ANG9 STAGE 1 25S
Running at: Skin Totale San Juan
⚠️ Sharing this ABO ad set with 2 other Stage 1 ads · ad set total $68.03 · per-ad spend below $80 target because budget is split
PersonaP4 · Natural Seeker (40-65)
AngleANG 9 · Cost / Value Proposition
TreatmentTest 1 Emotional Hook Anti-Aging
RUNNING — still testing
Funnel
Leads
2
form fills
Bookings
0
≥1 = pass
Creative Quality
Clicks
6
link clicks
CTR
3%
net med 3%
click rate
Thumbstop
25%
net med 26%
stayed 3s+
Retention
3%
net med 2%
watched to end
Spend
Spent
$17
target ~$80
Impressions
201
total views
Hook quality
Not enough data
Need more impressions to judge the hook.
Retention curve (22-point, straight from Meta · video is 25s long · one data point every 1.2s)
25%50%75%100% 0s3s6.2s12.5s18.8s25s
Average watch time: 4s of 25s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
33% kept · CLIFF
half or more of the audience leaves here (lost 67% of beat entrants)
3s–6s
51% kept · WEAK
noticeable drop in this beat (lost 49% of beat entrants)
6s–9s
65% kept · WEAK
noticeable drop in this beat (lost 35% of beat entrants)
9s–12s
82% kept · OK
audience settles (lost 18% of beat entrants)
12s–15s
93% kept · STRONG
audience is committed (lost 7% of beat entrants)
15s–18s
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
18s–21s
14% kept · CLIFF
half or more of the audience leaves here (lost 86% of beat entrants)
21s–24s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
Still testing
Needs at least $60 spend to judge. Currently $17 — just getting started.
preview🖼
Jean · Skin Tightening Md · P1 · ANG 13 · BOFU · IMG #151 · Week W16
JEAN SKIN TIGHTENING MD P1 ANG13 BOFU W16 IMG151 STAGE 1
Running at: Skin Totale San Juan
PersonaP1 · Early Preventer (40-50)
AngleANG 13 · Safety / Trust
FunnelBOFU
TreatmentSkin Tightening Md
FAILED — no bookings
Funnel
Leads
0
form fills
Bookings
0
≥1 = pass
Creative Quality
Clicks
20
link clicks
CTR
2%
net med 3%
click rate
Spend
Spent
$60
target ~$80
Impressions
893
total views
Why it failed
Weak hook — thumbstop below 25%
preview▶
Janeil · Anti-Aging Skintotale Asmr · P1 · ANG 8 · BOFU · VID #398 · Week W16
JANEIL ANTI-AGING SKINTOTALE ASMR BOFU P1 ANG8 VID398 W16 STAGE 1 40S
Running at: Skin Totale San Juan
PersonaP1 · Early Preventer (40-50)
AngleANG 8 · New to Treatments
FunnelBOFU
TreatmentAnti-Aging Skintotale Asmr
FAILED — no bookings
Funnel
Leads
3
form fills
Bookings
0
≥1 = pass
Creative Quality
Clicks
21
link clicks
CTR
2%
net med 3%
click rate
Thumbstop
23%
net med 26%
stayed 3s+
Retention
1%
net med 2%
watched to end
Spend
Spent
$64
target ~$80
Impressions
1,087
total views
Hook quality
Needs a better hook
Only 23% stopped to watch. Most of the audience is scrolling past in the first 3 seconds. Rework the opening — different visual, louder hook line, or a pattern interrupt.
Retention curve (22-point, straight from Meta · video is 40s long · one data point every 1.9s)
25%50%75%100% 0s3s10s20s30s40s
Average watch time: 3s of 40s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
52% kept · WEAK
noticeable drop in this beat (lost 48% of beat entrants)
3s–6s
47% kept · CLIFF
half or more of the audience leaves here (lost 53% of beat entrants)
6s–9s
68% kept · WEAK
noticeable drop in this beat (lost 32% of beat entrants)
9s–12s
71% kept · OK
audience settles (lost 29% of beat entrants)
12s–15s
87% kept · STRONG
audience is committed (lost 13% of beat entrants)
15s–18s
79% kept · OK
audience settles (lost 21% of beat entrants)
18s–21s
88% kept · STRONG
audience is committed (lost 12% of beat entrants)
21s–24s
91% kept · STRONG
audience is committed (lost 9% of beat entrants)
24s–27s
81% kept · OK
audience settles (lost 19% of beat entrants)
27s–30s
87% kept · STRONG
audience is committed (lost 13% of beat entrants)
30s–33s
67% kept · WEAK
noticeable drop in this beat (lost 33% of beat entrants)
33s–36s
40% kept · CLIFF
half or more of the audience leaves here (lost 60% of beat entrants)
36s–39s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
Biggest cliff is between 1.9s and 3.8s — that's in the hook. Retention drops 37 percentage points in a single ~1.9s beat. That specific window is what's killing the ad.
Why it failed
Weak hook — thumbstop below 25%

Stage 2 · Scale validation

12 ads Duplicated to 2 other clients · 7 days · winner = bookings at both
preview▶
Jean · Equanimity - 28Seg · P1 · ANG 11 · TOFU · VID #357
JEAN EQUANIMITY P1 ANG11 TOFU W09 VID357 STAGE 2 - 28SEG
Running at: Equanimity Wellness
PROGRESSING — need more days
Totals across locations
Total leads
0
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$0.22
Across 1 location
Creative Quality (combined across locations)
Clicks
0
link clicks
CTR
0%
click rate
Thumbstop
19%
stayed 3s+
Retention
0%
watched to end
Per-location breakdown
Equanimity Wellness
L0 · B0
$0.22 spent
Hook quality
Not enough data
Need more impressions to judge the hook.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 2s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
41% kept · CLIFF
half or more of the audience leaves here (lost 59% of beat entrants)
10–20%
34% kept · CLIFF
half or more of the audience leaves here (lost 66% of beat entrants)
20–30%
85% kept · STRONG
audience is committed (lost 15% of beat entrants)
30–40%
35% kept · CLIFF
half or more of the audience leaves here (lost 65% of beat entrants)
40–50%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
Still progressing
Only 1 location(s) live so far
preview▶
Ja · Freezingfacelift Equanimity - 25 Seg · P4 · ANG 1 · VID #384
JA FREEZINGFACELIFT EQUANIMITY P4 ANG1 VID384 W14 STAGE 2 - 25 SEG
Running at: Equanimity Wellness
PROGRESSING — need more days
Totals across locations
Total leads
3
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$71
Across 1 location
Creative Quality (combined across locations)
Clicks
31
link clicks
CTR
3%
click rate
Thumbstop
25%
stayed 3s+
Retention
4%
watched to end
Per-location breakdown
Equanimity Wellness
L3 · B0
$71 spent
Hook quality
Decent hook
25% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 4s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
41% kept · CLIFF
half or more of the audience leaves here (lost 59% of beat entrants)
10–20%
53% kept · WEAK
noticeable drop in this beat (lost 47% of beat entrants)
20–30%
77% kept · OK
audience settles (lost 23% of beat entrants)
30–40%
77% kept · OK
audience settles (lost 23% of beat entrants)
40–50%
75% kept · OK
audience settles (lost 25% of beat entrants)
50–60%
88% kept · STRONG
audience is committed (lost 12% of beat entrants)
60–70%
95% kept · AMAZING
almost nobody leaves (lost 5% of beat entrants)
70–80%
15% kept · CLIFF
half or more of the audience leaves here (lost 85% of beat entrants)
80–90%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Still progressing
Only 1 location(s) live so far
preview▶
Jean · Equanimity - - 44Seg · P4 · ANG 12 · BOFU · VID #367
JEAN EQUANIMITY P4 ANG12 BOFU W14 VID367 - STAGE 2 - 44SEG
Running at: Equanimity Wellness
PROGRESSING — need more days
Totals across locations
Total leads
16
Sum across locations
Total bookings
5
Winner = ≥1 at both locations
Total spent
$525
Across 1 location
Creative Quality (combined across locations)
Clicks
244
link clicks
CTR
2%
click rate
Thumbstop
25%
stayed 3s+
Retention
1%
watched to end
Per-location breakdown
Equanimity Wellness
L16 · B5
$525 spent
Hook quality
Needs a better hook
Only 25% stopped to watch. Most of the audience is scrolling past in the first 3 seconds. Rework the opening — different visual, louder hook line, or a pattern interrupt.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 4s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
37% kept · CLIFF
half or more of the audience leaves here (lost 63% of beat entrants)
10–20%
58% kept · WEAK
noticeable drop in this beat (lost 42% of beat entrants)
20–30%
77% kept · OK
audience settles (lost 23% of beat entrants)
30–40%
83% kept · OK
audience settles (lost 17% of beat entrants)
40–50%
85% kept · OK
audience settles (lost 15% of beat entrants)
50–60%
82% kept · OK
audience settles (lost 18% of beat entrants)
60–70%
85% kept · STRONG
audience is committed (lost 15% of beat entrants)
70–80%
65% kept · WEAK
noticeable drop in this beat (lost 35% of beat entrants)
80–90%
42% kept · CLIFF
half or more of the audience leaves here (lost 58% of beat entrants)
90–100%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Still progressing
Only 1 location(s) live so far
preview▶
Th · 048 - 32 Seg · P4 · ANG 02 · BOFU
TH BOFU P4 ANG 02 VID 048 STAGE 2 - 32 SEG
Running at: Equanimity Wellness
PROGRESSING — need more days
Totals across locations
Total leads
26
Sum across locations
Total bookings
1
Winner = ≥1 at both locations
Total spent
$667
Across 1 location
Creative Quality (combined across locations)
Clicks
305
link clicks
CTR
3%
click rate
Thumbstop
27%
stayed 3s+
Retention
2%
watched to end
Per-location breakdown
Equanimity Wellness
L26 · B1
$667 spent
Hook quality
Decent hook
27% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 4s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
43% kept · CLIFF
half or more of the audience leaves here (lost 57% of beat entrants)
10–20%
54% kept · WEAK
noticeable drop in this beat (lost 46% of beat entrants)
20–30%
71% kept · OK
audience settles (lost 29% of beat entrants)
30–40%
77% kept · OK
audience settles (lost 23% of beat entrants)
40–50%
83% kept · OK
audience settles (lost 17% of beat entrants)
50–60%
86% kept · STRONG
audience is committed (lost 14% of beat entrants)
60–70%
89% kept · STRONG
audience is committed (lost 11% of beat entrants)
70–80%
42% kept · CLIFF
half or more of the audience leaves here (lost 58% of beat entrants)
80–90%
6% kept · CLIFF
half or more of the audience leaves here (lost 94% of beat entrants)
90–100%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Still progressing
Only 1 location(s) live so far
preview▶
Jean · Equanimity - Img · P4 · ANG 9 · BOFU · IMG #144
JEAN EQUANIMITY BOFU P4 A9 IMG144 STAGE 2 - IMG
Running at: Equanimity Wellness
PROGRESSING — need more days
Totals across locations
Total leads
4
Sum across locations
Total bookings
2
Winner = ≥1 at both locations
Total spent
$37
Across 1 location
Creative Quality (combined across locations)
Clicks
30
link clicks
CTR
3%
click rate
Per-location breakdown
Equanimity Wellness
L4 · B2
$37 spent
Still progressing
Only 1 location(s) live so far
preview▶
Janeil · Triplelift Equanimity 34 Seg · P1 · ANG 1 · BOFU · VID #390
JANEIL TRIPLELIFT EQUANIMITY BOFU P1 ANG1 VID390 W14 STAGE 2 34 SEG
Running at: Equanimity Wellness
PROGRESSING — need more days
Totals across locations
Total leads
1
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$32
Across 1 location
Creative Quality (combined across locations)
Clicks
20
link clicks
CTR
5%
click rate
Thumbstop
31%
stayed 3s+
Retention
2%
watched to end
Per-location breakdown
Equanimity Wellness
L1 · B0
$32 spent
Hook quality
Decent hook
31% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 5s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
48% kept · CLIFF
half or more of the audience leaves here (lost 52% of beat entrants)
10–20%
58% kept · WEAK
noticeable drop in this beat (lost 42% of beat entrants)
20–30%
73% kept · OK
audience settles (lost 27% of beat entrants)
30–40%
80% kept · OK
audience settles (lost 20% of beat entrants)
40–50%
84% kept · OK
audience settles (lost 16% of beat entrants)
50–60%
84% kept · OK
audience settles (lost 16% of beat entrants)
60–70%
96% kept · AMAZING
almost nobody leaves (lost 4% of beat entrants)
70–80%
62% kept · WEAK
noticeable drop in this beat (lost 38% of beat entrants)
80–90%
4% kept · CLIFF
half or more of the audience leaves here (lost 96% of beat entrants)
90–100%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Still progressing
Only 1 location(s) live so far
preview▶
Jean · Equanimity - 39Seg · P7 · ANG 11 · BOFU · VID #364
JEAN EQUANIMITY P7 ANG11 BOFU W13 VID364 STAGE 2 - 39SEG
Running at: Equanimity Wellness
PROGRESSING — need more days
Totals across locations
Total leads
37
Sum across locations
Total bookings
3
Winner = ≥1 at both locations
Total spent
$312
Across 1 location
Creative Quality (combined across locations)
Clicks
274
link clicks
CTR
3%
click rate
Thumbstop
30%
stayed 3s+
Retention
1%
watched to end
Per-location breakdown
Equanimity Wellness
L37 · B3
$312 spent
Hook quality
Decent hook
30% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 4s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
46% kept · CLIFF
half or more of the audience leaves here (lost 53% of beat entrants)
10–20%
55% kept · WEAK
noticeable drop in this beat (lost 45% of beat entrants)
20–30%
66% kept · WEAK
noticeable drop in this beat (lost 34% of beat entrants)
30–40%
74% kept · OK
audience settles (lost 26% of beat entrants)
40–50%
91% kept · STRONG
audience is committed (lost 9% of beat entrants)
50–60%
82% kept · OK
audience settles (lost 18% of beat entrants)
60–70%
88% kept · STRONG
audience is committed (lost 12% of beat entrants)
70–80%
51% kept · WEAK
noticeable drop in this beat (lost 49% of beat entrants)
80–90%
7% kept · CLIFF
half or more of the audience leaves here (lost 93% of beat entrants)
90–100%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Still progressing
Only 1 location(s) live so far
preview▶
Tony · 4:5 Triple Lift Equanimity - 30Seg · P4 · ANG 9 · BOFU · VID #9
TONY VID09 4:5 W14 | TRIPLE LIFT | EQUANIMITY | TOFU-BOFU | P4 | ANGLE 9| STAGE 2 - 30SEG
Running at: Equanimity Wellness
PROGRESSING — need more days
Totals across locations
Total leads
0
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$10
Across 1 location
Creative Quality (combined across locations)
Clicks
3
link clicks
CTR
2%
click rate
Thumbstop
35%
stayed 3s+
Retention
2%
watched to end
Per-location breakdown
Equanimity Wellness
L0 · B0
$10 spent
Hook quality
Not enough data
Need more impressions to judge the hook.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 4s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
47% kept · CLIFF
half or more of the audience leaves here (lost 53% of beat entrants)
10–20%
55% kept · WEAK
noticeable drop in this beat (lost 45% of beat entrants)
20–30%
74% kept · OK
audience settles (lost 26% of beat entrants)
30–40%
60% kept · WEAK
noticeable drop in this beat (lost 40% of beat entrants)
40–50%
52% kept · WEAK
noticeable drop in this beat (lost 48% of beat entrants)
50–60%
83% kept · OK
audience settles (lost 17% of beat entrants)
60–70%
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
70–80%
48% kept · CLIFF
half or more of the audience leaves here (lost 52% of beat entrants)
80–90%
8% kept · CLIFF
half or more of the audience leaves here (lost 92% of beat entrants)
90–100%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
Still progressing
Only 1 location(s) live so far
preview▶
Th · Triple Lift Equanimity 051 Seg24 · P4 · ANG 02 · BOFU
TH TRIPLE LIFT EQUANIMITY P4 ANG 02 MOFU-BOFU VID 051 STAGE 2 SEG24
Running at: Equanimity Wellness
PROGRESSING — need more days
Totals across locations
Total leads
0
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$43
Across 1 location
Creative Quality (combined across locations)
Clicks
25
link clicks
CTR
3%
click rate
Thumbstop
34%
stayed 3s+
Retention
3%
watched to end
Per-location breakdown
Equanimity Wellness
L0 · B0
$43 spent
Hook quality
Decent hook
34% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 5s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
48% kept · CLIFF
half or more of the audience leaves here (lost 52% of beat entrants)
10–20%
58% kept · WEAK
noticeable drop in this beat (lost 42% of beat entrants)
20–30%
68% kept · WEAK
noticeable drop in this beat (lost 32% of beat entrants)
30–40%
74% kept · OK
audience settles (lost 26% of beat entrants)
40–50%
88% kept · STRONG
audience is committed (lost 12% of beat entrants)
50–60%
83% kept · OK
audience settles (lost 17% of beat entrants)
60–70%
80% kept · OK
audience settles (lost 20% of beat entrants)
70–80%
12% kept · CLIFF
half or more of the audience leaves here (lost 88% of beat entrants)
80–90%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Still progressing
Only 1 location(s) live so far
preview▶
Tony · 45 Freezing Facelift Equanimity Hybrid - - 30Seg · P4 · ANG 9 · FULL · VID #6
Tony VID06 45 W14 Freezing Facelift EQUANIMITY FULL FUNNEL P4 Hybrid ANG 9 - STAGE 2 - 30SEG
Running at: Equanimity Wellness
PROGRESSING — need more days
Totals across locations
Total leads
5
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$156
Across 1 location
Creative Quality (combined across locations)
Clicks
46
link clicks
CTR
2%
click rate
Thumbstop
28%
stayed 3s+
Retention
3%
watched to end
Per-location breakdown
Equanimity Wellness
L5 · B0
$156 spent
Hook quality
Decent hook
28% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 4s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
42% kept · CLIFF
half or more of the audience leaves here (lost 58% of beat entrants)
10–20%
54% kept · WEAK
noticeable drop in this beat (lost 46% of beat entrants)
20–30%
73% kept · OK
audience settles (lost 27% of beat entrants)
30–40%
77% kept · OK
audience settles (lost 23% of beat entrants)
40–50%
83% kept · OK
audience settles (lost 17% of beat entrants)
50–60%
80% kept · OK
audience settles (lost 20% of beat entrants)
60–70%
87% kept · STRONG
audience is committed (lost 13% of beat entrants)
70–80%
58% kept · WEAK
noticeable drop in this beat (lost 42% of beat entrants)
80–90%
7% kept · CLIFF
half or more of the audience leaves here (lost 93% of beat entrants)
90–100%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Still progressing
Only 1 location(s) live so far
preview▶
Jean · Anti-Aging Skin Totale · P4 · ANG 11 · BOFU · VID #376
JEAN ANTI-AGING P4 SKIN TOTALE ANG11 BOFU W16 VID376 STAGE 2 28S
Running at: Skin Totale San Juan
PROGRESSING — need more days
Totals across locations
Total leads
8
Sum across locations
Total bookings
3
Winner = ≥1 at both locations
Total spent
$436
Across 1 location
Creative Quality (combined across locations)
Clicks
369
link clicks
CTR
5%
click rate
Thumbstop
33%
stayed 3s+
Retention
3%
watched to end
Per-location breakdown
Skin Totale San Juan
L8 · B3
$436 spent
Hook quality
Decent hook
33% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta · video is 28s long · one data point every 1.3s)
25%50%75%100% 0s3s7s14s21s28s
Average watch time: 5s of 28s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
53% kept · WEAK
noticeable drop in this beat (lost 47% of beat entrants)
3s–6s
50% kept · WEAK
noticeable drop in this beat (lost 50% of beat entrants)
6s–9s
74% kept · OK
audience settles (lost 26% of beat entrants)
9s–12s
87% kept · STRONG
audience is committed (lost 13% of beat entrants)
12s–15s
81% kept · OK
audience settles (lost 19% of beat entrants)
15s–18s
95% kept · STRONG
audience is committed (lost 5% of beat entrants)
18s–21s
71% kept · OK
audience settles (lost 29% of beat entrants)
21s–24s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
Biggest cliff is between 1.3s and 2.7s — that's in the hook. Retention drops 34 percentage points in a single ~1.3s beat. That specific window is what's killing the ad.
Still progressing
Only 1 location(s) live so far
preview▶
Janeil · Solei Nonsurgical · P4 · ANG 2 · BOFU · VID #401
JANEIL SOLEI NONSURGICAL BOFU P4 ANG2 VID401 W17 STAGE2 61s
Running at: Solei Beauty Lounge Denver
PROGRESSING — need more days
Totals across locations
Total leads
0
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$5.56
Across 1 location
Creative Quality (combined across locations)
Clicks
6
link clicks
CTR
4%
click rate
Thumbstop
7%
stayed 3s+
Retention
0%
watched to end
Per-location breakdown
Solei Beauty Lounge Denver
L0 · B0
$5.56 spent
Hook quality
Not enough data
Need more impressions to judge the hook.
Retention curve (22-point, straight from Meta · video is 61s long · one data point every 2.9s)
25%50%75%100% 0s3s15.2s30.5s45.8s61s
Average watch time: 10s of 61s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
95% kept · STRONG
audience is committed (lost 5% of beat entrants)
3s–6s
68% kept · WEAK
noticeable drop in this beat (lost 32% of beat entrants)
6s–9s
79% kept · OK
audience settles (lost 21% of beat entrants)
9s–12s
77% kept · OK
audience settles (lost 23% of beat entrants)
12s–15s
98% kept · AMAZING
almost nobody leaves (lost 2% of beat entrants)
15s–18s
91% kept · STRONG
audience is committed (lost 9% of beat entrants)
18s–21s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
21s–24s
89% kept · STRONG
audience is committed (lost 11% of beat entrants)
24s–27s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
27s–30s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
30s–33s
95% kept · AMAZING
almost nobody leaves (lost 5% of beat entrants)
33s–36s
86% kept · STRONG
audience is committed (lost 14% of beat entrants)
36s–39s
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
39s–42s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
42s–45s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
45s–48s
79% kept · OK
audience settles (lost 21% of beat entrants)
48s–51s
75% kept · OK
audience settles (lost 25% of beat entrants)
51s–54s
82% kept · OK
audience settles (lost 18% of beat entrants)
54s–57s
55% kept · WEAK
noticeable drop in this beat (lost 45% of beat entrants)
57s–60s
23% kept · CLIFF
half or more of the audience leaves here (lost 77% of beat entrants)
60s–61s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
Still progressing
Only 1 location(s) live so far
Generated 2026-04-27T10:23:12.756326