3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
95% kept · STRONG
audience is committed (lost 5% of beat entrants)
3s–6s
95% kept · STRONG
audience is committed (lost 5% of beat entrants)
6s–9s
83% kept · OK
audience settles (lost 17% of beat entrants)
9s–12s
80% kept · OK
audience settles (lost 20% of beat entrants)
12s–15s
86% kept · STRONG
audience is committed (lost 14% of beat entrants)
15s–18s
83% kept · OK
audience settles (lost 17% of beat entrants)
18s–21s
86% kept · STRONG
audience is committed (lost 14% of beat entrants)
21s–24s
84% kept · OK
audience settles (lost 16% of beat entrants)
24s–27s
92% kept · STRONG
audience is committed (lost 8% of beat entrants)
27s–30s
91% kept · STRONG
audience is committed (lost 9% of beat entrants)
30s–33s
94% kept · STRONG
audience is committed (lost 6% of beat entrants)
33s–36s
94% kept · STRONG
audience is committed (lost 6% of beat entrants)
36s–39s
93% kept · STRONG
audience is committed (lost 7% of beat entrants)
39s–42s
93% kept · STRONG
audience is committed (lost 7% of beat entrants)
42s–45s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
45s–48s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
48s–51s
95% kept · STRONG
audience is committed (lost 5% of beat entrants)
51s–54s
95% kept · STRONG
audience is committed (lost 5% of beat entrants)
54s–57s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
57s–60s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
60s–63s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
63s–66s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
66s–69s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
69s–72s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
72s–75s
96% kept · AMAZING
almost nobody leaves (lost 4% of beat entrants)
75s–78s
96% kept · AMAZING
almost nobody leaves (lost 4% of beat entrants)
78s–81s
96% kept · AMAZING
almost nobody leaves (lost 4% of beat entrants)
81s–84s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
84s–87s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
87s–90s
98% kept · AMAZING
almost nobody leaves (lost 2% of beat entrants)
90s–93s
91% kept · STRONG
audience is committed (lost 9% of beat entrants)
93s–96s
91% kept · STRONG
audience is committed (lost 9% of beat entrants)
96s–99s
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
99s–102s
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
102s–105s
94% kept · STRONG
audience is committed (lost 6% of beat entrants)
105s–108s
93% kept · STRONG
audience is committed (lost 7% of beat entrants)
108s–111s
93% kept · STRONG
audience is committed (lost 7% of beat entrants)
111s–114s
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
114s–117s
82% kept · OK
audience settles (lost 18% of beat entrants)
117s–120s
82% kept · OK
audience settles (lost 18% of beat entrants)
120s–123s
87% kept · STRONG
audience is committed (lost 13% of beat entrants)
123s–125s
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
Next step — Stage 2 handoff
Earned 2 bookings at $130. Ready for scale test.
- Duplicate this ad to 2 other client accounts (different cities, USA/Canada)
- Rename each copy with
STAGE 2 suffix instead of STAGE 1
- Run for 7 days — winner = leads + bookings at both locations
Suggested spas: Adore Cookstown & Natural Blossom by Adore (pick 2 in different cities)