Test Dashboard

Only ads tagged STAGE 1 or STAGE 2 in the ad name · window 2026-04-28 → 2026-05-11

Stage 1 · Creative validation

12 ads $20/day × 4 days · pass = at least 1 booking
preview▶
Janeil · Ba Facelift · P4 · ANG 2 · BOFU · VID #405 · Week W18
JANEIL BA FACELIFT P4 ANG2 BOFU VID405 W18 STAGE1 10s
Running at: Skin Totale Orange
Published May 04, 2026 · 7d ago
PersonaP4 · Natural Seeker (40-65)
AngleANG 2 · Result / Transformation Focus
FunnelBOFU
TreatmentBa Facelift
PASSED — got bookings
Funnel
Leads
6
form fills
Bookings
6
≥1 = pass
Creative Quality
Clicks
106
link clicks
CTR
2%
net med 3%
click rate
Thumbstop
25%
net med 25%
stayed 3s+
Retention
6%
net med 2%
watched to end
Spend
Spent
$152
target ~$80
Impressions
4,729
total views
Hook quality
Needs a better hook
Only 25% stopped to watch. Most of the audience is scrolling past in the first 3 seconds. Rework the opening — different visual, louder hook line, or a pattern interrupt.
Retention curve (22-point, straight from Meta · video is 10s long · one data point every 0.5s)
25%50%75%100% 0s2.5s3s5s7.5s10s
Average watch time: 3s of 10s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
14% kept · CLIFF
half or more of the audience leaves here (lost 86% of beat entrants)
3s–6s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
Biggest cliff is between 0.5s and 1.0s — that's in the hook. Retention drops 38 percentage points in a single ~0.5s beat. That specific window is what's killing the ad.
Next step — Stage 2 handoff
Earned 6 bookings at $152. Ready for scale test.
  1. Duplicate this ad to 2 other client accounts (different cities, USA/Canada)
  2. Rename each copy with STAGE 2 suffix instead of STAGE 1
  3. Run for 7 days — winner = leads + bookings at both locations
Suggested spas: Adore Cookstown & Natural Blossom by Adore (pick 2 in different cities)
preview▶
Janeil · Ba Facelift · P4 · ANG 2 · BOFU · VID #406 · Week W18
JANEIL BA FACELIFT P4 ANG2 BOFU VID406 W18 STAGE1 11s
Running at: Skin Totale Orange
Published May 04, 2026 · 7d ago
PersonaP4 · Natural Seeker (40-65)
AngleANG 2 · Result / Transformation Focus
FunnelBOFU
TreatmentBa Facelift
PASSED — got bookings
Funnel
Leads
4
form fills
Bookings
4
≥1 = pass
Creative Quality
Clicks
176
link clicks
CTR
3%
net med 3%
click rate
Thumbstop
25%
net med 25%
stayed 3s+
Retention
6%
net med 2%
watched to end
Spend
Spent
$148
target ~$80
Impressions
6,075
total views
Hook quality
Decent hook
25% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta · video is 11s long · one data point every 0.5s)
25%50%75%100% 0s2.8s3s5.5s8.2s11s
Average watch time: 4s of 11s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
17% kept · CLIFF
half or more of the audience leaves here (lost 83% of beat entrants)
3s–6s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
Biggest cliff is between 0.5s and 1.0s — that's in the hook. Retention drops 39 percentage points in a single ~0.5s beat. That specific window is what's killing the ad.
Next step — Stage 2 handoff
Earned 4 bookings at $148. Ready for scale test.
  1. Duplicate this ad to 2 other client accounts (different cities, USA/Canada)
  2. Rename each copy with STAGE 2 suffix instead of STAGE 1
  3. Run for 7 days — winner = leads + bookings at both locations
Suggested spas: Adore Cookstown & Natural Blossom by Adore (pick 2 in different cities)
preview▶
Janeil · Ba Facelift · P4 · ANG 2 · BOFU · VID #403 · Week W18
JANEIL BA FACELIFT P4 ANG2 BOFU VID403 W18 STAGE1 10s
Running at: Skin Totale Orange
Published May 04, 2026 · 7d ago
PersonaP4 · Natural Seeker (40-65)
AngleANG 2 · Result / Transformation Focus
FunnelBOFU
TreatmentBa Facelift
PASSED — got bookings
Funnel
Leads
2
form fills
Bookings
3
≥1 = pass
Creative Quality
Clicks
132
link clicks
CTR
5%
net med 3%
click rate
Thumbstop
35%
net med 25%
stayed 3s+
Retention
11%
net med 2%
watched to end
Spend
Spent
$127
target ~$80
Impressions
2,847
total views
Hook quality
Strong hook
35% of people stopped to watch at least 3s. The opening is working — audience pauses instead of scrolling.
Retention curve (22-point, straight from Meta · video is 10s long · one data point every 0.5s)
25%50%75%100% 0s2.5s3s5s7.5s10s
Average watch time: 5s of 10s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
21% kept · CLIFF
half or more of the audience leaves here (lost 79% of beat entrants)
3s–6s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
Biggest cliff is between 0.5s and 1.0s — that's in the hook. Retention drops 31 percentage points in a single ~0.5s beat. That specific window is what's killing the ad.
Next step — Stage 2 handoff
Earned 3 bookings at $127. Ready for scale test.
  1. Duplicate this ad to 2 other client accounts (different cities, USA/Canada)
  2. Rename each copy with STAGE 2 suffix instead of STAGE 1
  3. Run for 7 days — winner = leads + bookings at both locations
Suggested spas: Adore Cookstown & Natural Blossom by Adore (pick 2 in different cities)
preview▶
Janeil · Ba Facelift · P4 · ANG 2 · BOFU · VID #404 · Week W18
JANEIL BA FACELIFT P4 ANG2 BOFU VID404 W18 STAGE1 10s
Running at: Skin Totale Orange
Published May 04, 2026 · 7d ago
PersonaP4 · Natural Seeker (40-65)
AngleANG 2 · Result / Transformation Focus
FunnelBOFU
TreatmentBa Facelift
PASSED — got bookings
Funnel
Leads
1
form fills
Bookings
2
≥1 = pass
Creative Quality
Clicks
121
link clicks
CTR
4%
net med 3%
click rate
Thumbstop
29%
net med 25%
stayed 3s+
Retention
8%
net med 2%
watched to end
Spend
Spent
$125
target ~$80
Impressions
2,980
total views
Hook quality
Decent hook
29% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta · video is 10s long · one data point every 0.5s)
25%50%75%100% 0s2.5s3s5s7.5s10s
Average watch time: 4s of 10s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
17% kept · CLIFF
half or more of the audience leaves here (lost 83% of beat entrants)
3s–6s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
Biggest cliff is between 0.5s and 1.0s — that's in the hook. Retention drops 36 percentage points in a single ~0.5s beat. That specific window is what's killing the ad.
Next step — Stage 2 handoff
Earned 2 bookings at $125. Ready for scale test.
  1. Duplicate this ad to 2 other client accounts (different cities, USA/Canada)
  2. Rename each copy with STAGE 2 suffix instead of STAGE 1
  3. Run for 7 days — winner = leads + bookings at both locations
Suggested spas: Adore Cookstown & Natural Blossom by Adore (pick 2 in different cities)
preview▶
Tony · 22 Test Vsl Natural Facelift · P4 · ANG 9 · BOFU
TONY VID 22 test VSL W NATURAL FACELIFT MOFU-BOFU P4 ANG 9 STAGE1 125s
Running at: Skin Totale Orange
Published May 04, 2026 · 7d ago
PersonaP4 · Natural Seeker (40-65)
AngleANG 9 · Cost / Value Proposition
FunnelBOFU
Treatment22 Test Vsl Natural Facelift
PASSED — got bookings
Funnel
Leads
2
form fills
Bookings
2
≥1 = pass
Creative Quality
Clicks
77
link clicks
CTR
5%
net med 3%
click rate
Thumbstop
37%
net med 25%
stayed 3s+
Retention
2%
net med 2%
watched to end
Spend
Spent
$130
target ~$80
Impressions
1,666
total views
Hook quality
Strong hook
37% of people stopped to watch at least 3s. The opening is working — audience pauses instead of scrolling.
Retention curve (22-point, straight from Meta · video is 125s long · one data point every 6.0s)
25%50%75%100% 0s3s31.2s62.5s93.8s125s
Average watch time: 8s of 125s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
95% kept · STRONG
audience is committed (lost 5% of beat entrants)
3s–6s
95% kept · STRONG
audience is committed (lost 5% of beat entrants)
6s–9s
83% kept · OK
audience settles (lost 17% of beat entrants)
9s–12s
80% kept · OK
audience settles (lost 20% of beat entrants)
12s–15s
86% kept · STRONG
audience is committed (lost 14% of beat entrants)
15s–18s
83% kept · OK
audience settles (lost 17% of beat entrants)
18s–21s
86% kept · STRONG
audience is committed (lost 14% of beat entrants)
21s–24s
84% kept · OK
audience settles (lost 16% of beat entrants)
24s–27s
92% kept · STRONG
audience is committed (lost 8% of beat entrants)
27s–30s
91% kept · STRONG
audience is committed (lost 9% of beat entrants)
30s–33s
94% kept · STRONG
audience is committed (lost 6% of beat entrants)
33s–36s
94% kept · STRONG
audience is committed (lost 6% of beat entrants)
36s–39s
93% kept · STRONG
audience is committed (lost 7% of beat entrants)
39s–42s
93% kept · STRONG
audience is committed (lost 7% of beat entrants)
42s–45s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
45s–48s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
48s–51s
95% kept · STRONG
audience is committed (lost 5% of beat entrants)
51s–54s
95% kept · STRONG
audience is committed (lost 5% of beat entrants)
54s–57s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
57s–60s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
60s–63s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
63s–66s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
66s–69s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
69s–72s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
72s–75s
96% kept · AMAZING
almost nobody leaves (lost 4% of beat entrants)
75s–78s
96% kept · AMAZING
almost nobody leaves (lost 4% of beat entrants)
78s–81s
96% kept · AMAZING
almost nobody leaves (lost 4% of beat entrants)
81s–84s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
84s–87s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
87s–90s
98% kept · AMAZING
almost nobody leaves (lost 2% of beat entrants)
90s–93s
91% kept · STRONG
audience is committed (lost 9% of beat entrants)
93s–96s
91% kept · STRONG
audience is committed (lost 9% of beat entrants)
96s–99s
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
99s–102s
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
102s–105s
94% kept · STRONG
audience is committed (lost 6% of beat entrants)
105s–108s
93% kept · STRONG
audience is committed (lost 7% of beat entrants)
108s–111s
93% kept · STRONG
audience is committed (lost 7% of beat entrants)
111s–114s
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
114s–117s
82% kept · OK
audience settles (lost 18% of beat entrants)
117s–120s
82% kept · OK
audience settles (lost 18% of beat entrants)
120s–123s
87% kept · STRONG
audience is committed (lost 13% of beat entrants)
123s–125s
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
3-Second Creative Method
Biggest cliff is between 6.0s and 11.9s — that's in the hook. Retention drops 30 percentage points in a single ~6.0s beat. That specific window is what's killing the ad.
Next step — Stage 2 handoff
Earned 2 bookings at $130. Ready for scale test.
  1. Duplicate this ad to 2 other client accounts (different cities, USA/Canada)
  2. Rename each copy with STAGE 2 suffix instead of STAGE 1
  3. Run for 7 days — winner = leads + bookings at both locations
Suggested spas: Adore Cookstown & Natural Blossom by Adore (pick 2 in different cities)
preview▶
Tony · Test 1 Emotional Hook Anti-Aging - · P4 · ANG 9 · VID #17 · Week W16
TONY Test 1 EMOTIONAL Hook VID17 | W16 | W | Anti-Aging | P4 | ANG9 STAGE 1 25S -
Running at: Skin Totale San Juan
Published May 08, 2026 · 3d ago
⚠️ Sharing this ABO ad set with 2 other Stage 1 ads · ad set total $21.23 · per-ad spend below $80 target because budget is split
PersonaP4 · Natural Seeker (40-65)
AngleANG 9 · Cost / Value Proposition
TreatmentTest 1 Emotional Hook Anti-Aging -
RUNNING — still testing
Funnel
Leads
0
form fills
Bookings
0
≥1 = pass
Creative Quality
Clicks
3
link clicks
CTR
2%
net med 3%
click rate
Thumbstop
18%
net med 25%
stayed 3s+
Retention
3%
net med 2%
watched to end
Spend
Spent
$7.97
target ~$80
Impressions
146
total views
Hook quality
Not enough data
Need more impressions to judge the hook.
Retention curve (22-point, straight from Meta · video is 25s long · one data point every 1.2s)
25%50%75%100% 0s3s6.2s12.5s18.8s25s
Average watch time: 4s of 25s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
30% kept · CLIFF
half or more of the audience leaves here (lost 70% of beat entrants)
3s–6s
67% kept · WEAK
noticeable drop in this beat (lost 33% of beat entrants)
6s–9s
73% kept · OK
audience settles (lost 27% of beat entrants)
9s–12s
69% kept · WEAK
noticeable drop in this beat (lost 31% of beat entrants)
12s–15s
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
15s–18s
96% kept · AMAZING
almost nobody leaves (lost 4% of beat entrants)
18s–21s
47% kept · CLIFF
half or more of the audience leaves here (lost 53% of beat entrants)
21s–24s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
Still testing
Needs at least $60 spend to judge. Currently $8 — just getting started.
preview▶
Tony · Test 2 Before&After Hook 18 Anti-Aging - · P4 · ANG 9 · Week W16
TONY Test 2 Before&After Hook VID 18 |W16 | W | Anti-Aging | P4 | ANG9 STAGE 1 25S -
Running at: Skin Totale San Juan
Published May 08, 2026 · 3d ago
⚠️ Sharing this ABO ad set with 2 other Stage 1 ads · ad set total $21.23 · per-ad spend below $80 target because budget is split
PersonaP4 · Natural Seeker (40-65)
AngleANG 9 · Cost / Value Proposition
TreatmentTest 2 Before&After Hook 18 Anti-Aging -
RUNNING — still testing
Funnel
Leads
0
form fills
Bookings
0
≥1 = pass
Creative Quality
Clicks
1
link clicks
CTR
1%
net med 3%
click rate
Thumbstop
25%
net med 25%
stayed 3s+
Retention
4%
net med 2%
watched to end
Spend
Spent
$7.67
target ~$80
Impressions
85
total views
Hook quality
Not enough data
Need more impressions to judge the hook.
Retention curve (22-point, straight from Meta · video is 25s long · one data point every 1.2s)
25%50%75%100% 0s3s6.2s12.5s18.8s25s
Average watch time: 5s of 25s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
37% kept · CLIFF
half or more of the audience leaves here (lost 63% of beat entrants)
3s–6s
61% kept · WEAK
noticeable drop in this beat (lost 39% of beat entrants)
6s–9s
70% kept · OK
audience settles (lost 30% of beat entrants)
9s–12s
87% kept · STRONG
audience is committed (lost 13% of beat entrants)
12s–15s
86% kept · STRONG
audience is committed (lost 14% of beat entrants)
15s–18s
97% kept · AMAZING
almost nobody leaves (lost 3% of beat entrants)
18s–21s
24% kept · CLIFF
half or more of the audience leaves here (lost 76% of beat entrants)
21s–24s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
Still testing
Needs at least $60 spend to judge. Currently $8 — just getting started.
preview▶
Tony · Test 3 Asmr Anti-Aging - · P4 · ANG 9 · VID #19 · Week W16
TONY Test 3 ASMR VID19 |W16 | W| Anti-Aging | P4 |ANG9 STAGE 1 25S -
Running at: Skin Totale San Juan
Published May 08, 2026 · 3d ago
⚠️ Sharing this ABO ad set with 2 other Stage 1 ads · ad set total $21.23 · per-ad spend below $80 target because budget is split
PersonaP4 · Natural Seeker (40-65)
AngleANG 9 · Cost / Value Proposition
TreatmentTest 3 Asmr Anti-Aging -
RUNNING — still testing
Funnel
Leads
0
form fills
Bookings
0
≥1 = pass
Creative Quality
Clicks
0
link clicks
CTR
0%
net med 3%
click rate
Thumbstop
19%
net med 25%
stayed 3s+
Retention
2%
net med 2%
watched to end
Spend
Spent
$5.59
target ~$80
Impressions
98
total views
Hook quality
Not enough data
Need more impressions to judge the hook.
Retention curve (22-point, straight from Meta · video is 25s long · one data point every 1.2s)
25%50%75%100% 0s3s6.2s12.5s18.8s25s
Average watch time: 3s of 25s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
32% kept · CLIFF
half or more of the audience leaves here (lost 68% of beat entrants)
3s–6s
37% kept · CLIFF
half or more of the audience leaves here (lost 63% of beat entrants)
6s–9s
59% kept · WEAK
noticeable drop in this beat (lost 41% of beat entrants)
9s–12s
83% kept · OK
audience settles (lost 17% of beat entrants)
12s–15s
68% kept · WEAK
noticeable drop in this beat (lost 32% of beat entrants)
15s–18s
94% kept · STRONG
audience is committed (lost 6% of beat entrants)
18s–21s
19% kept · CLIFF
half or more of the audience leaves here (lost 81% of beat entrants)
21s–24s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
Still testing
Needs at least $60 spend to judge. Currently $6 — just getting started.
preview🖼
Th · Natural Skin Tightening 016 · P4 · ANG 02 · BOFU · Week W15
TH BOFU NATURAL SKIN TIGHTENING P4 ANG 02 IMG 016 W15 STAGE1
Running at: Skin Totale San Juan
Published May 07, 2026 · 3d ago
PersonaP4 · Natural Seeker (40-65)
AngleANG 02
FunnelBOFU
TreatmentNatural Skin Tightening 016
FAILED — no bookings
Funnel
Leads
3
form fills
Bookings
0
≥1 = pass
Creative Quality
Clicks
30
link clicks
CTR
2%
net med 3%
click rate
Spend
Spent
$80
target ~$80
Impressions
1,533
total views
Why it failed
Weak hook — thumbstop below 25%
preview▶
Tony · Test 3 Asmr Anti-Aging · P4 · ANG 9 · VID #19 · Week W16
TONY Test 3 ASMR VID19 |W16 | W| Anti-Aging | P4 |ANG9 STAGE 1 25S
Running at: Skin Totale San Juan
Published May 07, 2026 · 3d ago
⚠️ Sharing this ABO ad set with 1 other Stage 1 ad · ad set total $70.00 · per-ad spend below $80 target because budget is split
PersonaP4 · Natural Seeker (40-65)
AngleANG 9 · Cost / Value Proposition
TreatmentTest 3 Asmr Anti-Aging
FAILED — no bookings
Funnel
Leads
1
form fills
Bookings
0
≥1 = pass
Creative Quality
Clicks
10
link clicks
CTR
3%
net med 3%
click rate
Thumbstop
18%
net med 25%
stayed 3s+
Retention
4%
net med 2%
watched to end
Spend
Spent
$25
target ~$80
Impressions
306
total views
Hook quality
Needs a better hook
Only 18% stopped to watch. Most of the audience is scrolling past in the first 3 seconds. Rework the opening — different visual, louder hook line, or a pattern interrupt.
Retention curve (22-point, straight from Meta · video is 25s long · one data point every 1.2s)
25%50%75%100% 0s3s6.2s12.5s18.8s25s
Average watch time: 4s of 25s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
26% kept · CLIFF
half or more of the audience leaves here (lost 74% of beat entrants)
3s–6s
61% kept · WEAK
noticeable drop in this beat (lost 39% of beat entrants)
6s–9s
84% kept · OK
audience settles (lost 16% of beat entrants)
9s–12s
89% kept · STRONG
audience is committed (lost 11% of beat entrants)
12s–15s
84% kept · OK
audience settles (lost 16% of beat entrants)
15s–18s
86% kept · STRONG
audience is committed (lost 14% of beat entrants)
18s–21s
21% kept · CLIFF
half or more of the audience leaves here (lost 79% of beat entrants)
21s–24s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
Biggest cliff is between 1.2s and 2.4s — that's in the hook. Retention drops 39 percentage points in a single ~1.2s beat. That specific window is what's killing the ad.
Why it failed
Weak hook — thumbstop below 25%
preview▶
Tony · Test 2 Before&After Hook 18 Anti-Aging · P4 · ANG 9 · Week W16
TONY Test 2 Before&After Hook VID 18 |W16 | W | Anti-Aging | P4 | ANG9 STAGE 1 25S
Running at: Skin Totale San Juan
Published May 07, 2026 · 3d ago
⚠️ Sharing this ABO ad set with 1 other Stage 1 ad · ad set total $70.00 · per-ad spend below $80 target because budget is split
PersonaP4 · Natural Seeker (40-65)
AngleANG 9 · Cost / Value Proposition
TreatmentTest 2 Before&After Hook 18 Anti-Aging
FAILED — no bookings
Funnel
Leads
0
form fills
Bookings
0
≥1 = pass
Creative Quality
Clicks
11
link clicks
CTR
2%
net med 3%
click rate
Thumbstop
20%
net med 25%
stayed 3s+
Retention
3%
net med 2%
watched to end
Spend
Spent
$45
target ~$80
Impressions
634
total views
Hook quality
Needs a better hook
Only 20% stopped to watch. Most of the audience is scrolling past in the first 3 seconds. Rework the opening — different visual, louder hook line, or a pattern interrupt.
Retention curve (22-point, straight from Meta · video is 25s long · one data point every 1.2s)
25%50%75%100% 0s3s6.2s12.5s18.8s25s
Average watch time: 4s of 25s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
28% kept · CLIFF
half or more of the audience leaves here (lost 72% of beat entrants)
3s–6s
56% kept · WEAK
noticeable drop in this beat (lost 44% of beat entrants)
6s–9s
72% kept · OK
audience settles (lost 28% of beat entrants)
9s–12s
79% kept · OK
audience settles (lost 21% of beat entrants)
12s–15s
82% kept · OK
audience settles (lost 18% of beat entrants)
15s–18s
91% kept · STRONG
audience is committed (lost 9% of beat entrants)
18s–21s
16% kept · CLIFF
half or more of the audience leaves here (lost 84% of beat entrants)
21s–24s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
Biggest cliff is between 1.2s and 2.4s — that's in the hook. Retention drops 41 percentage points in a single ~1.2s beat. That specific window is what's killing the ad.
Why it failed
Weak hook — thumbstop below 25%
preview▶
Tony · Naatural Skin Tightening · P4 · ANG 9 · BOFU · VID #29
TONY VID29 W | NAATURAL SKIN TIGHTENING| MOFU-BOFU | P4 | ANG 9 STAGE 1 30S
Running at: Skin Totale San Juan
Published Apr 24, 2026 · 17d ago
PersonaP4 · Natural Seeker (40-65)
AngleANG 9 · Cost / Value Proposition
FunnelBOFU
TreatmentNaatural Skin Tightening
FAILED — no bookings
Funnel
Leads
17
form fills
Bookings
0
≥1 = pass
Creative Quality
Clicks
121
link clicks
CTR
4%
net med 3%
click rate
Thumbstop
36%
net med 25%
stayed 3s+
Retention
4%
net med 2%
watched to end
Spend
Spent
$260
target ~$80
Impressions
3,351
total views
Hook quality
Strong hook
36% of people stopped to watch at least 3s. The opening is working — audience pauses instead of scrolling.
Retention curve (22-point, straight from Meta · video is 30s long · one data point every 1.4s)
25%50%75%100% 0s3s7.5s15s22.5s30s
Average watch time: 6s of 30s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
50% kept · CLIFF
half or more of the audience leaves here (lost 50% of beat entrants)
3s–6s
61% kept · WEAK
noticeable drop in this beat (lost 39% of beat entrants)
6s–9s
80% kept · OK
audience settles (lost 20% of beat entrants)
9s–12s
79% kept · OK
audience settles (lost 21% of beat entrants)
12s–15s
86% kept · STRONG
audience is committed (lost 14% of beat entrants)
15s–18s
87% kept · STRONG
audience is committed (lost 13% of beat entrants)
18s–21s
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
21s–24s
58% kept · WEAK
noticeable drop in this beat (lost 42% of beat entrants)
24s–27s
5% kept · CLIFF
half or more of the audience leaves here (lost 95% of beat entrants)
27s–30s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
Biggest cliff is between 1.4s and 2.9s — that's in the hook. Retention drops 31 percentage points in a single ~1.4s beat. That specific window is what's killing the ad.
Why it failed
Weak pacing — viewers drop before 50% mark

Stage 2 · Scale validation

23 ads Duplicated to 2 other clients · 7 days · winner = bookings at both
preview▶
Janeil · Triplelift Mothersday - Img · P4 · ANG 5 · BOFU · IMG #149
JANEIL TRIPLELIFT MOTHERSDAY BOFU P4 A5 IMG149 W14 - STAGE 2 IMG
Running at: Skin Analytics Durham
Published Apr 18, 2026 · 23d ago
PROGRESSING — need more days
Totals across locations
Total leads
2
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$34
Across 1 location
Creative Quality (combined across locations)
Clicks
28
link clicks
CTR
2%
click rate
Per-location breakdown
Skin Analytics Durham
L2 · B0
$34 spent
Still progressing
Only 1 location(s) live so far
preview▶
Jean · Md Triple Lift 37 Seg · P7 · ANG 13 · BOFU · VID #366
JEAN MD TRIPLE LIFT P7 ANG13 BOFU W14 VID366 STAGE 2 37 SEG
Running at: Skin Analytics Durham
Published Apr 20, 2026 · 20d ago
PROGRESSING — need more days
Totals across locations
Total leads
5
Sum across locations
Total bookings
1
Winner = ≥1 at both locations
Total spent
$144
Across 1 location
Creative Quality (combined across locations)
Clicks
137
link clicks
CTR
4%
click rate
Thumbstop
38%
stayed 3s+
Retention
4%
watched to end
Per-location breakdown
Skin Analytics Durham
L5 · B1
$144 spent
Hook quality
Strong hook
38% of people stopped to watch at least 3s. The opening is working — audience pauses instead of scrolling.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 7s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
56% kept · WEAK
noticeable drop in this beat (lost 44% of beat entrants)
10–20%
62% kept · WEAK
noticeable drop in this beat (lost 38% of beat entrants)
20–30%
78% kept · OK
audience settles (lost 22% of beat entrants)
30–40%
85% kept · OK
audience settles (lost 15% of beat entrants)
40–50%
80% kept · OK
audience settles (lost 20% of beat entrants)
50–60%
89% kept · STRONG
audience is committed (lost 11% of beat entrants)
60–70%
87% kept · STRONG
audience is committed (lost 13% of beat entrants)
70–80%
62% kept · WEAK
noticeable drop in this beat (lost 38% of beat entrants)
80–90%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
Still progressing
Only 1 location(s) live so far
preview▶
Jean · Well Era - 28Seg · P1 · ANG 11 · TOFU · VID #357
JEAN WELL ERA P1 ANG11 TOFU W09 VID357 STAGE 2 - 28SEG
Running at: Equanimity Wellness
Published May 07, 2026 · 3d ago
PROGRESSING — need more days
Totals across locations
Total leads
4
Sum across locations
Total bookings
2
Winner = ≥1 at both locations
Total spent
$234
Across 1 location
Creative Quality (combined across locations)
Clicks
182
link clicks
CTR
4%
click rate
Thumbstop
26%
stayed 3s+
Retention
2%
watched to end
Per-location breakdown
Equanimity Wellness
L4 · B2
$234 spent
Hook quality
Decent hook
26% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 5s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
42% kept · CLIFF
half or more of the audience leaves here (lost 58% of beat entrants)
10–20%
58% kept · WEAK
noticeable drop in this beat (lost 42% of beat entrants)
20–30%
68% kept · WEAK
noticeable drop in this beat (lost 32% of beat entrants)
30–40%
77% kept · OK
audience settles (lost 23% of beat entrants)
40–50%
83% kept · OK
audience settles (lost 17% of beat entrants)
50–60%
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
60–70%
88% kept · STRONG
audience is committed (lost 12% of beat entrants)
70–80%
60% kept · WEAK
noticeable drop in this beat (lost 40% of beat entrants)
80–90%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Still progressing
Only 1 location(s) live so far
preview▶
Jean · Equanimity - 39Seg · P7 · ANG 11 · BOFU · VID #364
JEAN EQUANIMITY P7 ANG11 BOFU W13 VID364 STAGE 2 - 39SEG
Running at: Equanimity Wellness
Published May 08, 2026 · 3d ago
PROGRESSING — need more days
Totals across locations
Total leads
2
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$13
Across 1 location
Creative Quality (combined across locations)
Clicks
9
link clicks
CTR
3%
click rate
Thumbstop
28%
stayed 3s+
Retention
1%
watched to end
Per-location breakdown
Equanimity Wellness
L2 · B0
$13 spent
Hook quality
Decent hook
28% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 4s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
44% kept · CLIFF
half or more of the audience leaves here (lost 56% of beat entrants)
10–20%
60% kept · WEAK
noticeable drop in this beat (lost 40% of beat entrants)
20–30%
66% kept · WEAK
noticeable drop in this beat (lost 34% of beat entrants)
30–40%
71% kept · OK
audience settles (lost 29% of beat entrants)
40–50%
86% kept · STRONG
audience is committed (lost 14% of beat entrants)
50–60%
95% kept · AMAZING
almost nobody leaves (lost 5% of beat entrants)
60–70%
93% kept · STRONG
audience is committed (lost 7% of beat entrants)
70–80%
37% kept · CLIFF
half or more of the audience leaves here (lost 63% of beat entrants)
80–90%
6% kept · CLIFF
half or more of the audience leaves here (lost 94% of beat entrants)
90–100%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Still progressing
Only 1 location(s) live so far
preview▶
Jean · Neck & Jawline Equanimity · P1 · ANG 1 · BOFU · VID #378
JEAN NECK & JAWLINE EQUANIMITY P1 ANG1 BOFU W16 VID378 STAGE 2 37S
Running at: Equanimity Wellness
Published May 08, 2026 · 2d ago
PROGRESSING — need more days
Totals across locations
Total leads
2
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$36
Across 1 location
Creative Quality (combined across locations)
Clicks
20
link clicks
CTR
2%
click rate
Thumbstop
19%
stayed 3s+
Retention
2%
watched to end
Per-location breakdown
Equanimity Wellness
L2 · B0
$36 spent
Hook quality
Needs a better hook
Only 19% stopped to watch. Most of the audience is scrolling past in the first 3 seconds. Rework the opening — different visual, louder hook line, or a pattern interrupt.
Retention curve (22-point, straight from Meta · video is 37s long · one data point every 1.8s)
25%50%75%100% 0s3s9.2s18.5s27.8s37s
Average watch time: 9s of 37s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
45% kept · CLIFF
half or more of the audience leaves here (lost 55% of beat entrants)
3s–6s
42% kept · CLIFF
half or more of the audience leaves here (lost 58% of beat entrants)
6s–9s
68% kept · WEAK
noticeable drop in this beat (lost 32% of beat entrants)
9s–12s
81% kept · OK
audience settles (lost 19% of beat entrants)
12s–15s
82% kept · OK
audience settles (lost 18% of beat entrants)
15s–18s
92% kept · STRONG
audience is committed (lost 8% of beat entrants)
18s–21s
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
21s–24s
91% kept · STRONG
audience is committed (lost 9% of beat entrants)
24s–27s
84% kept · OK
audience settles (lost 16% of beat entrants)
27s–30s
56% kept · WEAK
noticeable drop in this beat (lost 44% of beat entrants)
30s–33s
27% kept · CLIFF
half or more of the audience leaves here (lost 73% of beat entrants)
33s–36s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
Biggest cliff is between 1.8s and 3.5s — that's in the hook. Retention drops 41 percentage points in a single ~1.8s beat. That specific window is what's killing the ad.
Still progressing
Only 1 location(s) live so far
preview▶
Janeil · Equanimity Neck&Jawline · P4 · ANG 1 · BOFU · VID #400
JANEIL EQUANIMITY NECK&JAWLINE BOFU P4 A1 VID400 W16 STAGE 2 34S
Running at: Equanimity Wellness
Published May 08, 2026 · 2d ago
PROGRESSING — need more days
Totals across locations
Total leads
0
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$5.58
Across 1 location
Creative Quality (combined across locations)
Clicks
3
link clicks
CTR
3%
click rate
Thumbstop
27%
stayed 3s+
Retention
2%
watched to end
Per-location breakdown
Equanimity Wellness
L0 · B0
$5.58 spent
Hook quality
Not enough data
Need more impressions to judge the hook.
Retention curve (22-point, straight from Meta · video is 34s long · one data point every 1.6s)
25%50%75%100% 0s3s8.5s17s25.5s34s
Average watch time: 6s of 34s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
51% kept · WEAK
noticeable drop in this beat (lost 49% of beat entrants)
3s–6s
52% kept · WEAK
noticeable drop in this beat (lost 48% of beat entrants)
6s–9s
84% kept · OK
audience settles (lost 16% of beat entrants)
9s–12s
84% kept · OK
audience settles (lost 16% of beat entrants)
12s–15s
79% kept · OK
audience settles (lost 21% of beat entrants)
15s–18s
80% kept · OK
audience settles (lost 20% of beat entrants)
18s–21s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
21s–24s
85% kept · OK
audience settles (lost 15% of beat entrants)
24s–27s
26% kept · CLIFF
half or more of the audience leaves here (lost 74% of beat entrants)
27s–30s
36% kept · CLIFF
half or more of the audience leaves here (lost 64% of beat entrants)
30s–33s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
Still progressing
Only 1 location(s) live so far
preview▶
Jean · Equanimity - Img · P4 · ANG 9 · BOFU · IMG #144
JEAN EQUANIMITY BOFU P4 A9 IMG144 STAGE 2 - IMG
Running at: Equanimity Wellness, Equanimity Wellness
Published May 09, 2026 · 2d ago
PROGRESSING — need more days
Totals across locations
Total leads
2
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$39
Across 2 locations
Creative Quality (combined across locations)
Clicks
20
link clicks
CTR
3%
click rate
Per-location breakdown
Equanimity Wellness
L0 · B0
$13 spent
Equanimity Wellness
L2 · B0
$26 spent
Still progressing
Waiting for full 7-day spend at both locations
preview▶
Jean · Equanimity - 28Seg · P1 · ANG 11 · TOFU · VID #357
JEAN EQUANIMITY P1 ANG11 TOFU W09 VID357 STAGE 2 - 28SEG
Running at: Equanimity Wellness, Equanimity Wellness
Published May 09, 2026 · 2d ago
PROGRESSING — need more days
Totals across locations
Total leads
6
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$96
Across 2 locations
Creative Quality (combined across locations)
Clicks
41
link clicks
CTR
2%
click rate
Thumbstop
21%
stayed 3s+
Retention
1%
watched to end
Per-location breakdown
Equanimity Wellness
L6 · B0
$94 spent
Equanimity Wellness
L0 · B0
$1.24 spent
Hook quality
Needs a better hook
Only 21% stopped to watch. Most of the audience is scrolling past in the first 3 seconds. Rework the opening — different visual, louder hook line, or a pattern interrupt.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 3s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
35% kept · CLIFF
half or more of the audience leaves here (lost 65% of beat entrants)
10–20%
53% kept · WEAK
noticeable drop in this beat (lost 47% of beat entrants)
20–30%
73% kept · OK
audience settles (lost 27% of beat entrants)
30–40%
72% kept · OK
audience settles (lost 28% of beat entrants)
40–50%
78% kept · OK
audience settles (lost 22% of beat entrants)
50–60%
93% kept · STRONG
audience is committed (lost 7% of beat entrants)
60–70%
86% kept · STRONG
audience is committed (lost 14% of beat entrants)
70–80%
36% kept · CLIFF
half or more of the audience leaves here (lost 64% of beat entrants)
80–90%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Still progressing
Waiting for full 7-day spend at both locations
preview▶
Janeil · Antiaging Skintotale · P4 · ANG 1 · BOFU · VID #396
JANEIL ANTIAGING SKINTOTALE BOFU P4 ANG1 VID396 W16 STAGE 2 24S
Running at: Skin Totale San Juan
Published May 04, 2026 · 6d ago
PROGRESSING — need more days
Totals across locations
Total leads
11
Sum across locations
Total bookings
2
Winner = ≥1 at both locations
Total spent
$238
Across 1 location
Creative Quality (combined across locations)
Clicks
153
link clicks
CTR
2%
click rate
Thumbstop
24%
stayed 3s+
Retention
2%
watched to end
Per-location breakdown
Skin Totale San Juan
L11 · B2
$238 spent
Hook quality
Needs a better hook
Only 24% stopped to watch. Most of the audience is scrolling past in the first 3 seconds. Rework the opening — different visual, louder hook line, or a pattern interrupt.
Retention curve (22-point, straight from Meta · video is 24s long · one data point every 1.1s)
25%50%75%100% 0s3s6s12s18s24s
Average watch time: 4s of 24s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
34% kept · CLIFF
half or more of the audience leaves here (lost 66% of beat entrants)
3s–6s
42% kept · CLIFF
half or more of the audience leaves here (lost 58% of beat entrants)
6s–9s
64% kept · WEAK
noticeable drop in this beat (lost 36% of beat entrants)
9s–12s
81% kept · OK
audience settles (lost 19% of beat entrants)
12s–15s
80% kept · OK
audience settles (lost 20% of beat entrants)
15s–18s
75% kept · OK
audience settles (lost 25% of beat entrants)
18s–21s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
Biggest cliff is between 1.1s and 2.3s — that's in the hook. Retention drops 35 percentage points in a single ~1.1s beat. That specific window is what's killing the ad.
Still progressing
Only 1 location(s) live so far
preview▶
Th · Led Therapy 043 1Min · P9 · ANG 015 · MOFU
TH LED THERAPY | P9 | ANG 015 | TOFU-MOFU| VID 043 STAGE 2 1MIN 03S
Running at: Premier Naples
Published Apr 23, 2026 · 18d ago
PROGRESSING — need more days
Totals across locations
Total leads
0
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$0.30
Across 1 location
Creative Quality (combined across locations)
Clicks
1
link clicks
CTR
14%
click rate
Thumbstop
43%
stayed 3s+
Retention
0%
watched to end
Per-location breakdown
Premier Naples
L0 · B0
$0.30 spent
Hook quality
Not enough data
Need more impressions to judge the hook.
Retention curve (22-point, straight from Meta · video is 3s long · one data point every 0.1s)
25%50%75%100% 0s0.8s1.5s2.2s3s
Average watch time: 9s of 3s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
Still progressing
Only 1 location(s) live so far
preview▶
Janeil · Solei Nonsurgical · P4 · ANG 2 · BOFU · VID #401
JANEIL SOLEI NONSURGICAL BOFU P4 ANG2 VID401 W17 STAGE2 61s
Running at: Solei Beauty Lounge Denver
Published Apr 23, 2026 · 17d ago
PROGRESSING — need more days
Totals across locations
Total leads
0
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$1.15
Across 1 location
Creative Quality (combined across locations)
Clicks
1
link clicks
CTR
2%
click rate
Thumbstop
7%
stayed 3s+
Retention
2%
watched to end
Per-location breakdown
Solei Beauty Lounge Denver
L0 · B0
$1.15 spent
Hook quality
Not enough data
Need more impressions to judge the hook.
Retention curve (22-point, straight from Meta · video is 61s long · one data point every 2.9s)
25%50%75%100% 0s3s15.2s30.5s45.8s61s
Average watch time: 8s of 61s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
63% kept · WEAK
noticeable drop in this beat (lost 37% of beat entrants)
3s–6s
56% kept · WEAK
noticeable drop in this beat (lost 44% of beat entrants)
6s–9s
76% kept · OK
audience settles (lost 24% of beat entrants)
9s–12s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
12s–15s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
15s–18s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
18s–21s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
21s–24s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
24s–27s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
27s–30s
89% kept · STRONG
audience is committed (lost 11% of beat entrants)
30s–33s
75% kept · OK
audience settles (lost 25% of beat entrants)
33s–36s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
36s–39s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
39s–42s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
42s–45s
75% kept · OK
audience settles (lost 25% of beat entrants)
45s–48s
66% kept · WEAK
noticeable drop in this beat (lost 34% of beat entrants)
48s–51s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
51s–54s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
54s–57s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
57s–60s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
60s–61s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
Still progressing
Only 1 location(s) live so far
preview▶
Jean · Triple Lift Skin Totale - - 28Seg · P1 · ANG 11 · BOFU · VID #373
JEAN TRIPLE LIFT SKIN TOTALE P1 ANG11 BOFU W15 VID373 - STAGE 2 - 28SEG
Running at: Skin Totale Orange, Skin Totale Orange
Published Apr 23, 2026 · 17d ago
PROGRESSING — need more days
Totals across locations
Total leads
0
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$54
Across 2 locations
Creative Quality (combined across locations)
Clicks
48
link clicks
CTR
3%
click rate
Thumbstop
23%
stayed 3s+
Retention
2%
watched to end
Per-location breakdown
Skin Totale Orange
L0 · B0
$16 spent
Skin Totale Orange
L0 · B0
$38 spent
Hook quality
Needs a better hook
Only 23% stopped to watch. Most of the audience is scrolling past in the first 3 seconds. Rework the opening — different visual, louder hook line, or a pattern interrupt.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 4s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
39% kept · CLIFF
half or more of the audience leaves here (lost 61% of beat entrants)
10–20%
49% kept · CLIFF
half or more of the audience leaves here (lost 51% of beat entrants)
20–30%
69% kept · WEAK
noticeable drop in this beat (lost 31% of beat entrants)
30–40%
72% kept · OK
audience settles (lost 28% of beat entrants)
40–50%
85% kept · STRONG
audience is committed (lost 15% of beat entrants)
50–60%
85% kept · STRONG
audience is committed (lost 15% of beat entrants)
60–70%
98% kept · AMAZING
almost nobody leaves (lost 2% of beat entrants)
70–80%
48% kept · CLIFF
half or more of the audience leaves here (lost 52% of beat entrants)
80–90%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Still progressing
Waiting for full 7-day spend at both locations
preview▶
Janeil · Triplelift Skintotale - - 30Seg · P7 · ANG 5 · BOFU · VID #393
JANEIL TRIPLELIFT SKINTOTALE BOFU P7 ANG5 VID393 W15 - STAGE 2 - 30SEG
Running at: Skin Totale Orange, Skin Totale Orange
Published Apr 23, 2026 · 17d ago
PROGRESSING — need more days
Totals across locations
Total leads
26
Sum across locations
Total bookings
14
Winner = ≥1 at both locations
Total spent
$665
Across 2 locations
Creative Quality (combined across locations)
Clicks
737
link clicks
CTR
3%
click rate
Thumbstop
27%
stayed 3s+
Retention
2%
watched to end
Per-location breakdown
Skin Totale Orange
L24 · B14
$534 spent
Skin Totale Orange
L2 · B0
$131 spent
Hook quality
Decent hook
27% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 4s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
44% kept · CLIFF
half or more of the audience leaves here (lost 56% of beat entrants)
10–20%
52% kept · WEAK
noticeable drop in this beat (lost 48% of beat entrants)
20–30%
71% kept · OK
audience settles (lost 29% of beat entrants)
30–40%
76% kept · OK
audience settles (lost 24% of beat entrants)
40–50%
83% kept · OK
audience settles (lost 17% of beat entrants)
50–60%
89% kept · STRONG
audience is committed (lost 11% of beat entrants)
60–70%
89% kept · STRONG
audience is committed (lost 11% of beat entrants)
70–80%
62% kept · WEAK
noticeable drop in this beat (lost 38% of beat entrants)
80–90%
4% kept · CLIFF
half or more of the audience leaves here (lost 96% of beat entrants)
90–100%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Still progressing
Waiting for full 7-day spend at both locations
preview▶
Tony · Lift & Hydra - 30Seg · P4 · ANG 9 · BOFU · VID #10
TONY VID10 W15 BOFU | LIFT & HYDRA | P4 | ANG 9 STAGE 2 - 30SEG
Running at: Skin Totale Orange
Published Apr 27, 2026 · 14d ago
PROGRESSING — need more days
Totals across locations
Total leads
4
Sum across locations
Total bookings
2
Winner = ≥1 at both locations
Total spent
$151
Across 1 location
Creative Quality (combined across locations)
Clicks
114
link clicks
CTR
4%
click rate
Thumbstop
28%
stayed 3s+
Retention
3%
watched to end
Per-location breakdown
Skin Totale Orange
L4 · B2
$151 spent
Hook quality
Decent hook
28% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 4s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
46% kept · CLIFF
half or more of the audience leaves here (lost 54% of beat entrants)
10–20%
57% kept · WEAK
noticeable drop in this beat (lost 43% of beat entrants)
20–30%
67% kept · WEAK
noticeable drop in this beat (lost 33% of beat entrants)
30–40%
78% kept · OK
audience settles (lost 22% of beat entrants)
40–50%
77% kept · OK
audience settles (lost 23% of beat entrants)
50–60%
80% kept · OK
audience settles (lost 20% of beat entrants)
60–70%
95% kept · AMAZING
almost nobody leaves (lost 5% of beat entrants)
70–80%
52% kept · WEAK
noticeable drop in this beat (lost 48% of beat entrants)
80–90%
7% kept · CLIFF
half or more of the audience leaves here (lost 93% of beat entrants)
90–100%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Still progressing
Only 1 location(s) live so far
preview▶
Janeil · Led Mothersday Img · P1 · ANG 9 · BOFU · IMG #150
JANEIL LED MOTHERSDAY BOFU P1 A9 IMG150 W14 STAGE 2 IMG
Running at: Pura Vida AB
Published May 01, 2026 · 9d ago
PROGRESSING — need more days
Totals across locations
Total leads
0
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$14
Across 1 location
Creative Quality (combined across locations)
Clicks
13
link clicks
CTR
2%
click rate
Per-location breakdown
Pura Vida AB
L0 · B0
$14 spent
Still progressing
Only 1 location(s) live so far
preview▶
Jean · Skin Tightening Md · P1 · ANG 13 · BOFU · IMG #149
JEAN SKIN TIGHTENING MD P1 ANG13 BOFU W15 IMG149 STAGE 2
Running at: Pura Vida AB
Published May 01, 2026 · 9d ago
PROGRESSING — need more days
Totals across locations
Total leads
1
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$21
Across 1 location
Creative Quality (combined across locations)
Clicks
28
link clicks
CTR
3%
click rate
Per-location breakdown
Pura Vida AB
L1 · B0
$21 spent
Still progressing
Only 1 location(s) live so far
preview▶
Tony · 13 45 Mother'S Day Skin Tightening 30 Seg · P4 · ANG 9 · FULL
TONY VID 13 45 W15 MOTHER'S DAY Skin Tightening FULL FUNNEL P4-P8 ANG 9-18 STAGE 2 30 SEG
Running at: Pura Vida AB
Published May 01, 2026 · 9d ago
PROGRESSING — need more days
Totals across locations
Total leads
4
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$59
Across 1 location
Creative Quality (combined across locations)
Clicks
87
link clicks
CTR
4%
click rate
Thumbstop
3%
stayed 3s+
Retention
0%
watched to end
Per-location breakdown
Pura Vida AB
L4 · B0
$59 spent
Hook quality
Hook is weak
Just 3% stopped to watch. The opening is failing to stop the scroll. Try a completely different hook angle.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 4s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
35% kept · CLIFF
half or more of the audience leaves here (lost 65% of beat entrants)
10–20%
63% kept · WEAK
noticeable drop in this beat (lost 37% of beat entrants)
20–30%
81% kept · OK
audience settles (lost 19% of beat entrants)
30–40%
81% kept · OK
audience settles (lost 19% of beat entrants)
40–50%
89% kept · STRONG
audience is committed (lost 11% of beat entrants)
50–60%
92% kept · STRONG
audience is committed (lost 8% of beat entrants)
60–70%
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
70–80%
35% kept · CLIFF
half or more of the audience leaves here (lost 65% of beat entrants)
80–90%
7% kept · CLIFF
half or more of the audience leaves here (lost 93% of beat entrants)
90–100%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Still progressing
Only 1 location(s) live so far
preview▶
Tony · 15 Triple Lift · P9 · ANG 15 · BOFU
TONY VID 15 W16| W | Triple Lift | BOFU | P9 | ANG 15 STAGE 2 30S
Running at: Bens Beauty Pasadena
Published May 08, 2026 · 2d ago
PROGRESSING — need more days
Totals across locations
Total leads
2
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$65
Across 1 location
Creative Quality (combined across locations)
Clicks
56
link clicks
CTR
4%
click rate
Thumbstop
27%
stayed 3s+
Retention
3%
watched to end
Per-location breakdown
Bens Beauty Pasadena
L2 · B0
$65 spent
Hook quality
Decent hook
27% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta · video is 30s long · one data point every 1.4s)
25%50%75%100% 0s3s7.5s15s22.5s30s
Average watch time: 5s of 30s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
45% kept · CLIFF
half or more of the audience leaves here (lost 55% of beat entrants)
3s–6s
52% kept · WEAK
noticeable drop in this beat (lost 48% of beat entrants)
6s–9s
75% kept · OK
audience settles (lost 25% of beat entrants)
9s–12s
76% kept · OK
audience settles (lost 24% of beat entrants)
12s–15s
87% kept · STRONG
audience is committed (lost 13% of beat entrants)
15s–18s
87% kept · STRONG
audience is committed (lost 13% of beat entrants)
18s–21s
93% kept · STRONG
audience is committed (lost 7% of beat entrants)
21s–24s
58% kept · WEAK
noticeable drop in this beat (lost 42% of beat entrants)
24s–27s
7% kept · CLIFF
half or more of the audience leaves here (lost 93% of beat entrants)
27s–30s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
Biggest cliff is between 1.4s and 2.9s — that's in the hook. Retention drops 35 percentage points in a single ~1.4s beat. That specific window is what's killing the ad.
Still progressing
Only 1 location(s) live so far
preview▶
Jean · Hyperpig · P2 · ANG 1 · BOFU · VID #345
JEAN HYPERPIG P2 ANG1 BOFU W05 VID345 STAGE2
Running at: MEITAL Studios
Published Apr 21, 2026 · 19d ago
PROGRESSING — need more days
Totals across locations
Total leads
23
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$285
Across 1 location
Creative Quality (combined across locations)
Clicks
332
link clicks
CTR
2%
click rate
Thumbstop
26%
stayed 3s+
Retention
2%
watched to end
Per-location breakdown
MEITAL Studios
L23 · B0
$285 spent
Hook quality
Decent hook
26% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta)
25%50%75%100% 0%25%50%75%100%
Average watch time: 5s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it (video length unknown — showing 10% slices of video length)
0–10%
38% kept · CLIFF
half or more of the audience leaves here (lost 62% of beat entrants)
10–20%
59% kept · WEAK
noticeable drop in this beat (lost 41% of beat entrants)
20–30%
71% kept · OK
audience settles (lost 29% of beat entrants)
30–40%
80% kept · OK
audience settles (lost 20% of beat entrants)
40–50%
91% kept · STRONG
audience is committed (lost 9% of beat entrants)
50–60%
82% kept · OK
audience settles (lost 18% of beat entrants)
60–70%
85% kept · STRONG
audience is committed (lost 15% of beat entrants)
70–80%
65% kept · WEAK
noticeable drop in this beat (lost 35% of beat entrants)
80–90%
60% kept · WEAK
noticeable drop in this beat (lost 40% of beat entrants)
90–100%
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
The hook loses most of the audience before 3 seconds. That first 3s is doing almost all the damage — fix the opening and the rest of the ad will carry more weight.
Still progressing
Only 1 location(s) live so far
preview▶
Janeil · O2Ex · P11 · ANG 1 · BOFU · IMG #153
JANEIL O2EX BOFU P11 ANG1 IMG153 W18 STAGE2
Running at: Below Zero Alpharetta
Published Apr 30, 2026 · 11d ago
PROGRESSING — need more days
Totals across locations
Total leads
0
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$5.35
Across 1 location
Creative Quality (combined across locations)
Clicks
1
link clicks
CTR
1%
click rate
Per-location breakdown
Below Zero Alpharetta
L0 · B0
$5.35 spent
Still progressing
Only 1 location(s) live so far
preview▶
Janeil · O2Ex · P1 · ANG 5 · MOFU · VID #401
JANEIL O2EX TOFU_MOFU P1 ANG5 VID401 W18 STAGE2 39s
Running at: Below Zero Alpharetta
Published Apr 30, 2026 · 11d ago
PROGRESSING — need more days
Totals across locations
Total leads
0
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$7.25
Across 1 location
Creative Quality (combined across locations)
Clicks
4
link clicks
CTR
3%
click rate
Thumbstop
27%
stayed 3s+
Retention
3%
watched to end
Per-location breakdown
Below Zero Alpharetta
L0 · B0
$7.25 spent
Hook quality
Not enough data
Need more impressions to judge the hook.
Retention curve (22-point, straight from Meta · video is 39s long · one data point every 1.9s)
25%50%75%100% 0s3s9.8s19.5s29.2s39s
Average watch time: 4s of 39s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
56% kept · WEAK
noticeable drop in this beat (lost 44% of beat entrants)
3s–6s
48% kept · CLIFF
half or more of the audience leaves here (lost 52% of beat entrants)
6s–9s
76% kept · OK
audience settles (lost 24% of beat entrants)
9s–12s
81% kept · OK
audience settles (lost 19% of beat entrants)
12s–15s
83% kept · OK
audience settles (lost 17% of beat entrants)
15s–18s
87% kept · STRONG
audience is committed (lost 13% of beat entrants)
18s–21s
87% kept · STRONG
audience is committed (lost 13% of beat entrants)
21s–24s
87% kept · STRONG
audience is committed (lost 13% of beat entrants)
24s–27s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
27s–30s
56% kept · WEAK
noticeable drop in this beat (lost 44% of beat entrants)
30s–33s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
33s–36s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
Still progressing
Only 1 location(s) live so far
preview▶
Th · Oxygen Wellness Th Vid046.V2 · P11 · ANG 1 · TOFU
TH OXYGEN WELLNESS TOFU P11 ANG1 W13 TH VID046.v2 STAGE2 42s
Running at: Below Zero Alpharetta
Published Apr 30, 2026 · 11d ago
PROGRESSING — need more days
Totals across locations
Total leads
14
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$170
Across 1 location
Creative Quality (combined across locations)
Clicks
138
link clicks
CTR
4%
click rate
Thumbstop
26%
stayed 3s+
Retention
3%
watched to end
Per-location breakdown
Below Zero Alpharetta
L14 · B0
$170 spent
Hook quality
Decent hook
26% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta · video is 42s long · one data point every 2.0s)
25%50%75%100% 0s3s10.5s21s31.5s42s
Average watch time: 6s of 42s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
62% kept · WEAK
noticeable drop in this beat (lost 38% of beat entrants)
3s–6s
47% kept · CLIFF
half or more of the audience leaves here (lost 53% of beat entrants)
6s–9s
74% kept · OK
audience settles (lost 26% of beat entrants)
9s–12s
84% kept · OK
audience settles (lost 16% of beat entrants)
12s–15s
86% kept · STRONG
audience is committed (lost 14% of beat entrants)
15s–18s
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
18s–21s
89% kept · STRONG
audience is committed (lost 11% of beat entrants)
21s–24s
96% kept · AMAZING
almost nobody leaves (lost 4% of beat entrants)
24s–27s
92% kept · STRONG
audience is committed (lost 8% of beat entrants)
27s–30s
100% kept · AMAZING
almost nobody leaves (lost 0% of beat entrants)
30s–33s
68% kept · WEAK
noticeable drop in this beat (lost 32% of beat entrants)
33s–36s
67% kept · WEAK
noticeable drop in this beat (lost 33% of beat entrants)
36s–39s
40% kept · CLIFF
half or more of the audience leaves here (lost 60% of beat entrants)
39s–42s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
Biggest cliff is between 2s and 4s — that's in the hook. Retention drops 37 percentage points in a single ~2.0s beat. That specific window is what's killing the ad.
Still progressing
Only 1 location(s) live so far
preview▶
Th · Oxygen Wellness · P11 · ANG 1 · TOFU · VID #41
TH OXYGEN WELLNESS TOFU P11 ANG1 W13 VID041 STAGE2 48s
Running at: Below Zero Alpharetta
Published Apr 30, 2026 · 11d ago
PROGRESSING — need more days
Totals across locations
Total leads
1
Sum across locations
Total bookings
0
Winner = ≥1 at both locations
Total spent
$34
Across 1 location
Creative Quality (combined across locations)
Clicks
21
link clicks
CTR
4%
click rate
Thumbstop
28%
stayed 3s+
Retention
1%
watched to end
Per-location breakdown
Below Zero Alpharetta
L1 · B0
$34 spent
Hook quality
Decent hook
28% stopped to watch. OK but not great — tightening the first 3s visuals or opening line could lift this.
Retention curve (22-point, straight from Meta · video is 48s long · one data point every 2.3s)
25%50%75%100% 0s3s12s24s36s48s
Average watch time: 5s of 48s
3-second beat breakdown — each bar is the % of that beat's viewers who stayed through it
0s–3s
63% kept · WEAK
noticeable drop in this beat (lost 37% of beat entrants)
3s–6s
54% kept · WEAK
noticeable drop in this beat (lost 46% of beat entrants)
6s–9s
74% kept · OK
audience settles (lost 26% of beat entrants)
9s–12s
84% kept · OK
audience settles (lost 16% of beat entrants)
12s–15s
84% kept · OK
audience settles (lost 16% of beat entrants)
15s–18s
90% kept · STRONG
audience is committed (lost 10% of beat entrants)
18s–21s
92% kept · STRONG
audience is committed (lost 8% of beat entrants)
21s–24s
91% kept · STRONG
audience is committed (lost 9% of beat entrants)
24s–27s
96% kept · AMAZING
almost nobody leaves (lost 4% of beat entrants)
27s–30s
99% kept · AMAZING
almost nobody leaves (lost 1% of beat entrants)
30s–33s
93% kept · STRONG
audience is committed (lost 7% of beat entrants)
33s–36s
75% kept · OK
audience settles (lost 25% of beat entrants)
36s–39s
66% kept · WEAK
noticeable drop in this beat (lost 34% of beat entrants)
39s–42s
72% kept · OK
audience settles (lost 28% of beat entrants)
42s–45s
22% kept · CLIFF
half or more of the audience leaves here (lost 78% of beat entrants)
45s–48s
0% kept · CLIFF
half or more of the audience leaves here (lost 100% of beat entrants)
3-Second Creative Method
Biggest cliff is between 2.3s and 4.6s — that's in the hook. Retention drops 34 percentage points in a single ~2.3s beat. That specific window is what's killing the ad.
Still progressing
Only 1 location(s) live so far
Generated 2026-05-11T12:25:24.092785