NNN Daily Priority Board

Philosophy: 7-day is the baseline, 3-day is the trend signal, yesterday is the latest read. CPVC and CPP are the primary gates — not CPL. Arrivals MTD is sourced from Salesforce (truth for downstream conversions); Meta columns are reference only (attribution lag).

Data validation ✅ within tolerance SF leads 7d: 5,285 Meta leads 7d: 5,057 Variance: +4.3% · SF MTD arrivals (May 2026): 1,060 (1,060 mapped to tracked spas)

Spend 7d

$90,596

across 51 clients

Leads 7d

5,057

CPL $17.91

Booked Online 7d

1,814

CPP $49.94

Verbally Confirmed 7d

1,488

CPVC $60.88

Arrivals 7d (Meta)

655

CPA $138.31

Arrivals MTD (Salesforce)

1,060

May 2026 · 1,060 mapped to spas

Tier breakdown

17 17 17

red / yellow / green

Targets: CPL ≤ $25 CPVC ≤ $60 CPP ≤ $50 CPA ≤ $80 Arrows: ▲ cost up / vol down (bad) ▼ cost down / vol up (good) → stable Cost color: good · 1.5–3× target · 3×+ target MTD: ≥30 · 10–29 · <10

RED — Act Now 17 Hard caps breached or funnel collapsing

Client	Domain	Spend 7d	CPL / Leads 7d → 3d → y	CPP / Booked Online 7d → 3d → y	CPVC / Verbally Confirmed 7d → 3d → y	CPA / Arrivals 7d → 3d → y (Meta)	MTD Arrivals (Salesforce truth)
Equanimity Wellness tag93 CPVC 7d $201 (3x+ target); CPP 7d $231 (3x+ target)	NNN	$4,619	$23.21 ▲ $27.18 → $23.33 199 ▼ 75 → 31	$231 → $227 → $362 20 → 9 → 2	$201 ▲ $510 → — 23 ▼ 4 → 0	$462 ▲ $2,039 → — 10 ▼ 1 → 0	9
MEITAL Studios tag96 CPP 7d $212 (3x+ target)	FTB	$4,239	$22.79 → $20.17 → $20.27 186 ▲ 89 → 32	$212 → $199 → $216 20 → 9 → 3	$75.70 ▲ $106 → $130 56 ▼ 17 → 5	$128 → $138 → — 33 → 13 → 0	46
Aeternitas tag138 CPP 7d $165 (3x+ target)	FTB	$2,469	$25.99 → $27.10 → $36.58 95 → 39 → 11	$165 → $176 → $201 15 → 6 → 2	$118 ▼ $96.09 → $101 21 ▲ 11 → 4	$274 ▼ $211 → $101 9 ▲ 5 → 4	21
Kristals Burlington tag43 VC collapsed -100%	NNN	$2,193	$20.69 → — → $32.18 106 ▼ 0 → 10	$64.51 → — → — 34 ▼ 0 → 0	$84.36 → — → — 26 ▼ 0 → 0	$274 → — → — 8 ▼ 0 → 0	23
Moana Crystals tag55 CPP 7d $164 (3x+ target)	ADVB	$2,129	$22.64 → $24.81 → $35.80 94 ▼ 35 → 9	$164 → $174 → $322 13 ▼ 5 → 1	$96.75 ▲ $174 → $322 22 ▼ 5 → 1	$355 ▼ $289 → $107 6 ▲ 3 → 3	17
Oasis Aesthetics St Marys tag140 VC collapsed -100%	NNN	$1,465	$25.27 → — → $26.62 58 ▼ 0 → 9	$77.13 → — → $59.89 19 ▼ 0 → 4	$54.27 → — → $79.86 27 ▼ 0 → 3	$183 → — → — 8 ▼ 0 → 0	22
Oasis Aesthetics Ness tag57 VC collapsed -100%	NNN	$1,374	$10.99 → — → $12.44 125 ▼ 0 → 17	$125 → — → $211 11 ▼ 0 → 1	$39.25 → — → $70.49 35 ▼ 0 → 3	$80.80 → — → $106 17 ▼ 0 → 2	27
Below Zero Rochester tag133 CPP 7d $207 (3x+ target)	FTB	$1,243	$13.22 ▲ $17.06 → $14.23 94 ▼ 28 → 12	$207 → — → — 6 ▼ 0 → 0	$59.19 → $59.71 → $85.36 21 ▼ 8 → 2	$178 → $159 → — 7 → 3 → 0	13
Esthetix Raleigh tag22 CPP 7d $233 (3x+ target)	NNN	$1,163	$22.37 → $20.52 → $44.55 52 → 24 → 4	$233 ▲ $493 → — 5 ▼ 1 → 0	$106 ▲ $123 → — 11 ▼ 4 → 0	$582 ▼ $493 → — 2 ▲ 1 → 0	6
The Beauty Lab Edmonton tag84 CPP 7d $211 (3x+ target)	NNN	$1,055	$9.50 ▼ $8.01 → $5.39 111 ▲ 58 → 34	$211 → — → — 5 ▼ 0 → 0	$65.91 ▲ $92.86 → $91.58 16 ▼ 5 → 2	$264 → — → — 4 ▼ 0 → 0	14
Adore Cookstown tag2 CPP 7d $150 (3x+ target); VC collapsed -100%	NNN	$1,053	$14.24 → — → $10.36 74 ▼ 0 → 15	$150 → — → $77.69 7 ▼ 0 → 2	$105 → — → $38.84 10 ▼ 0 → 4	$211 → — → $77.69 5 ▼ 0 → 2	9
Oasis Aesthetics Marine tag136 VC collapsed -100%	NNN	$1,045	$13.75 → — → $8.84 76 ▼ 0 → 17	$31.67 → — → $21.48 33 ▼ 0 → 7	$27.50 → — → $30.07 38 ▼ 0 → 5	$55.01 → — → $30.07 19 ▼ 0 → 5	32
Oasis Aesthetics Henderson tag56 VC collapsed -100%	NNN	$1,037	$9.88 → — → $8.86 105 ▼ 0 → 19	$32.41 → — → $24.06 32 ▼ 0 → 7	$22.07 → — → $24.06 47 ▼ 0 → 7	$54.59 → — → $42.10 19 ▼ 0 → 4	40
Pura Vida AB tag68 CPP 7d $456 (3x+ target); VC collapsed -100%	NNN	$913	$6.97 → — → $6.67 131 ▼ 0 → 21	$456 → — → — 2 ▼ 0 → 0	$38.04 → — → $28.00 24 ▼ 0 → 5	$456 → — → — 2 ▼ 0 → 0	9
Natural Blossom by Adore tag3 VC collapsed -100%	NNN	$698	$18.38 → — → $21.63 38 ▼ 0 → 5	$46.56 → — → $108 15 ▼ 0 → 1	$43.65 → — → $54.08 16 ▼ 0 → 2	$175 → — → — 4 ▼ 0 → 0	7
Premier Naples tag145 CPP 7d $342 (3x+ target)	NNN	$683	$12.20 ▲ $14.68 → $14.00 56 ▼ 20 → 8	$342 → $294 → — 2 ▲ 1 → 0	$45.55 ▲ $147 → — 15 ▼ 2 → 0	$75.92 → $73.41 → — 9 → 4 → 0	11
Queen Bee Palm Springs tag76 CPVC 7d $305 (3x+ target); CPP 7d $305 (3x+ target)	FTB	$610	$38.12 ▲ $50.35 → — 16 ▼ 6 → 0	$305 → $302 → — 2 ▲ 1 → 0	$305 → $302 → — 2 ▲ 1 → 0	$610 → — → — 1 ▼ 0 → 0	3

YELLOW — Watch 17 Trending up or approaching limits

Client	Domain	Spend 7d	CPL / Leads 7d → 3d → y	CPP / Booked Online 7d → 3d → y	CPVC / Verbally Confirmed 7d → 3d → y	CPA / Arrivals 7d → 3d → y (Meta)	MTD Arrivals (Salesforce truth)
Skin Totale San Juan tag130 CPP 7d $126 (2-3x target)	NNN	$7,083	$33.10 → $35.46 → $36.09 214 ▼ 81 → 30	$126 → $120 → $90.24 56 → 24 → 12	$107 → $95.75 → $98.44 66 → 30 → 11	$295 ▲ $359 → $541 24 ▼ 8 → 2	50
Beauty Lounge tag12 CPVC 7d $146 (2-3x target)	NNN	$3,955	$34.69 → $32.96 → $36.49 114 → 47 → 15	$128 → $141 → $182 31 ▼ 11 → 3	$146 ▼ $119 → $182 27 ▲ 13 → 3	$247 ▲ $387 → $182 16 ▼ 4 → 3	26
Good Life Spa Daytona tag27 CPVC 7d $86 ▲54%; VC vol down -43%	NNN	$2,845	$31.96 → $36.51 → $35.95 89 ▼ 29 → 11	$86.21 ▲ $106 → $98.86 33 ▼ 10 → 4	$86.21 ▲ $132 → $198 33 ▼ 8 → 2	$316 ▼ $265 → $395 9 → 4 → 1	12
Terra Alma tag135 VC vol down -46% DTB — 0 leads expected	FTB	$2,792	$11.68 → $11.36 → $10.66 239 → 104 → 39	$10.23 ▼ $6.42 → $2.73 273 ▲ 184 → 152	$19.66 ▲ $35.79 → $69.28 142 ▼ 33 → 6	$41.67 ▲ $90.86 → $83.14 67 ▼ 13 → 5	119
Below Zero Alpharetta tag114 VC vol down -49%	FTB	$2,331	$9.48 → $10.16 → $12.36 246 → 98 → 30	$63.01 → $58.56 → $52.95 37 → 17 → 7	$50.68 ▲ $99.56 → $92.66 46 ▼ 10 → 4	$130 ▲ $166 → $185 18 ▼ 6 → 2	29
Arizona MedLaser Scottsdale tag155 CPVC 7d $150 (2-3x target)	NNN	$2,245	$26.41 → $25.51 → $27.83 85 ▲ 41 → 14	$112 ▲ $131 → $77.94 20 → 8 → 5	$150 ▲ $174 → $195 15 → 6 → 2	$561 ▲ $1,046 → — 4 ▼ 1 → 0	5
Chantel Beauty Spa tag144 CPP 7d $140 (2-3x target)	FTB	$1,964	$25.84 → $23.61 → $30.23 76 ▲ 36 → 11	$140 ▲ $170 → — 14 ▼ 5 → 0	$103 ▼ $85.00 → $166 19 ▲ 10 → 2	$81.83 ▲ $212 → $333 24 ▼ 4 → 1	18
Solei Beauty Lounge MO tag151 CPP 7d $135 (2-3x target)	NNN	$1,751	$24.67 → $24.99 → $37.35 71 → 30 → 8	$135 → $150 → — 13 ▼ 5 → 0	$76.15 ▲ $93.72 → $149 23 ▼ 8 → 2	$159 → $150 → $299 11 → 5 → 1	17
Parie Med Spa tag64 CPP 7d $66 ▲49%; VC vol down -36%	NNN	$1,709	$15.82 ▲ $20.12 → $62.74 108 ▼ 34 → 4	$65.72 ▲ $97.71 → — 26 ▼ 7 → 0	$42.72 ▲ $62.18 → $251 40 ▼ 11 → 1	$122 → $137 → $125 14 ▼ 5 → 2	24
Elysium tag23 VC vol down -30%	NNN	$1,188	$28.29 ▼ $20.27 → $22.30 42 ▲ 24 → 8	$31.26 ▲ $37.41 → $59.45 38 ▼ 13 → 3	$39.60 ▲ $54.04 → $178 30 ▼ 9 → 1	$91.39 ▲ $122 → $44.59 13 ▼ 4 → 4	24
Donna Ella Med Spa tag142 CPP 7d $116 (2-3x target)	ADVB	$1,047	$7.87 ▼ $6.49 → $6.15 133 ▲ 66 → 26	$116 ▲ $214 → — 9 ▼ 2 → 0	$58.17 ▼ $47.61 → $160 18 ▲ 9 → 1	$262 ▲ $428 → — 4 ▼ 1 → 0	8
Skin Analytics Durham tag77 CPP 7d $115 (2-3x target)	NNN	$919	$31.70 → $34.46 → $35.93 29 ▼ 11 → 4	$115 ▲ $190 → — 8 ▼ 2 → 0	$91.93 ▼ $63.18 → $47.90 10 ▲ 6 → 3	$184 → $190 → $144 5 → 2 → 1	12
Joli Visage tag41 VC vol down -67%	NNN	$758	$39.92 ▲ $56.99 → $54.82 19 ▼ 5 → 2	$47.40 → $47.49 → $54.82 16 ▼ 6 → 2	$54.17 ▲ $142 → — 14 ▼ 2 → 0	$253 → — → — 3 ▼ 0 → 0	4
Nova Aesthetics tag102 VC vol down -67%	FTB	$711	$22.92 ▲ $37.45 → $53.04 31 ▼ 8 → 2	$50.75 ▲ $150 → — 14 ▼ 2 → 0	$50.75 ▲ $150 → — 14 ▼ 2 → 0	$142 → — → — 5 ▼ 0 → 0	14
Velora Med Spa tag117 VC vol down -67% DTB — 0 leads expected	ADVB	$702	$33.43 ▼ $25.89 → $23.46 21 ▲ 10 → 4	$26.00 → $28.77 → $31.29 27 ▼ 9 → 3	$50.15 ▲ $129 → — 14 ▼ 2 → 0	$78.01 ▼ $51.79 → $23.46 9 ▲ 5 → 4	13
Bee & Co Fernandina tag109 VC vol down -40%	NNN	$679	$8.49 ▲ $10.39 → $14.55 80 ▼ 27 → 7	$39.94 → $40.09 → — 17 → 7 → 0	$25.15 ▲ $40.09 → — 27 ▼ 7 → 0	$56.58 ▲ $281 → $102 12 ▼ 1 → 1	12
Glameria tag25 CPP 7d $128 (2-3x target)	FTB	$638	$6.31 ▼ $4.52 → $10.54 101 ▲ 57 → 6	$128 ▲ $258 → — 5 ▼ 1 → 0	$106 ▼ $85.84 → $63.22 6 ▲ 3 → 1	$319 → — → — 2 ▼ 0 → 0	0

GREEN — Cruising 17 Within targets — let them run

Client	Domain	Spend 7d	CPL / Leads 7d → 3d → y	CPP / Booked Online 7d → 3d → y	CPVC / Verbally Confirmed 7d → 3d → y	CPA / Arrivals 7d → 3d → y (Meta)	MTD Arrivals (Salesforce truth)
Skin Totale Orange tag105	FTB	$6,603	$30.29 ▼ $24.95 → $36.58 218 ▲ 111 → 27	$46.18 → $40.14 → $61.73 143 ▲ 69 → 16	$53.25 → $57.70 → $54.87 124 → 48 → 18	$144 ▲ $923 → $988 46 ▼ 3 → 1	73
Bens Beauty Pasadena tag14	NNN	$2,951	$22.70 → $21.71 → $24.99 130 ▲ 95 → 26	$59.01 → $57.28 → $92.83 50 ▲ 36 → 7	$73.76 → $71.11 → $64.98 40 ▲ 29 → 10	$246 ▲ $295 → $650 12 ▲ 7 → 1	21
Dermalogy Med Spa tag127	NNN	$2,500	$10.00 → $10.73 → $10.57 250 ▼ 93 → 36	$92.58 → $90.70 → $127 27 → 11 → 3	$28.73 ▲ $33.26 → $47.54 87 ▼ 30 → 8	$69.43 → $66.51 → $54.33 36 → 15 → 7	59
Arizona MedLaser Glendale tag156	NNN	$2,083	$18.76 → $17.88 → $20.85 111 → 51 → 16	$71.81 → $75.99 → $167 29 → 12 → 2	$94.66 → $101 → $167 22 → 9 → 2	$298 ▼ $228 → $111 7 ▲ 4 → 3	7
Auraderma tag152	ADVB	$2,081	$48.40 → $55.60 → $47.16 43 ▼ 16 → 7	$50.76 ▲ $68.44 → $82.54 41 ▼ 13 → 4	$61.21 ▲ $74.14 → $66.03 34 ▼ 12 → 5	$40.02 ▲ $222 → — 52 ▼ 4 → 0	34
Solei Beauty Lounge Denver tag146	FTB	$1,888	$16.71 → $16.79 → $15.59 113 → 45 → 20	$89.92 ▲ $108 → $156 21 ▼ 7 → 2	$75.53 → $68.70 → $312 25 → 11 → 1	$236 ▲ $378 → $312 8 ▼ 2 → 1	14
Lumera tag129	ADVB	$1,815	$8.52 ▼ $5.98 → $6.12 213 ▲ 146 → 51	$30.26 → $28.16 → $34.70 60 ▲ 31 → 9	$33.62 → $34.92 → $78.07 54 → 25 → 4	$62.60 ▲ $72.75 → $39.03 29 → 12 → 8	34
Prime Clinic tag120	ADVB	$1,699	$9.76 → $11.06 → $13.23 174 ▼ 62 → 18	$54.80 ▲ $85.73 → $238 31 ▼ 8 → 1	$51.48 → $52.75 → $119 33 → 13 → 2	$170 → $171 → $119 10 → 4 → 2	16
Renova Skin Med Spa tag97	FTB	$1,625	$12.41 ▼ $9.58 → $8.78 131 ▲ 85 → 36	$22.57 ▼ $12.15 → $4.79 72 ▲ 67 → 66	$102 → $102 → $63.23 16 ▲ 8 → 5	$542 ▼ $407 → $158 3 ▲ 2 → 2	16
Oasis Boutique Winter Park tag153	NNN	$1,542	$19.28 → $16.47 → $24.21 80 ▲ 45 → 11	$59.31 → $56.99 → $53.26 26 ▲ 13 → 5	$77.11 ▲ $92.62 → $88.76 20 → 8 → 3	$171 → $185 → $88.76 9 → 4 → 3	10
TKO Beauty Tech tag88	FTB	$1,431	$15.06 → $14.31 → $16.05 95 → 42 → 15	$89.41 ▼ $66.78 → $48.15 16 ▲ 9 → 5	$59.60 → $66.78 → $48.15 24 ▼ 9 → 5	$159 → — → — 9 ▼ 0 → 0	18
Ora Medical Spa tag60	FTB	$1,398	$24.11 ▼ $19.27 → $20.58 58 ▲ 30 → 11	$39.95 → $38.53 → $32.34 35 → 15 → 7	$49.93 ▲ $64.22 → $75.47 28 ▼ 9 → 3	$99.87 ▲ $193 → — 14 ▼ 3 → 0	16
Round Rock Lavelier Spa tag72	NNN	$958	$11.14 → $11.40 → $19.43 86 → 38 → 8	$47.88 → $54.17 → $155 20 → 8 → 1	$56.33 → $48.15 → $155 17 ▲ 9 → 1	$120 ▲ $144 → $155 8 ▼ 3 → 1	13
Queen Bee Limited Indiana tag143	FTB	$348	$34.84 → — → — 10 ▼ 0 → 0	$0.96 → — → — 362 ▼ 0 → 0	$116 → — → — 3 ▼ 0 → 0	$116 → — → — 3 ▼ 1 → 0	5
Hermetise Fayetteville tag101	NNN	$249	$10.84 ▼ $8.44 → $14.91 23 ▲ 13 → 3	$83.08 ▼ $54.85 → — 3 ▲ 2 → 0	$49.85 → $54.85 → — 5 → 2 → 0	$249 → — → — 1 ▼ 0 → 0	3
Beauty Affairs Brookvale tag149	NNN	$60.63	$20.21 → — → — 3 ▼ 0 → 0	— → — → — 0 → 0 → 0	— → — → — 0 → 0 → 0	$20.21 → — → — 3 ▼ 0 → 0	9
Beauty Affairs CBD tag148	NNN	$58.92	$11.78 → — → — 5 ▼ 0 → 0	— → — → — 0 → 0 → 0	$29.46 → — → — 2 ▼ 0 → 0	$29.46 → — → — 2 ▼ 0 → 0	9