NNN Daily Priority Board

Philosophy: 7-day is the baseline, 3-day is the trend signal, yesterday is the latest read. CPVC and CPP are the primary gates — not CPL. Arrivals MTD is sourced from Salesforce (truth for downstream conversions); Meta columns are reference only (attribution lag).

Data validation ✅ within tolerance SF leads 7d: 4,226 Meta leads 7d: 4,086 Variance: +3.3% · SF MTD arrivals (April 2026): 3,168 (3,156 mapped to tracked spas)

Spend 7d

$86,078

across 53 clients

Leads 7d

4,086

CPL $21.07

Booked Online 7d

1,447

CPP $59.49

Verbally Confirmed 7d

1,285

CPVC $66.99

Arrivals 7d (Meta)

644

CPA $133.66

Arrivals MTD (Salesforce)

3,168

April 2026 · 3,156 mapped to spas

Tier breakdown

14 13 26

red / yellow / green

Targets: CPL ≤ $25 CPVC ≤ $60 CPP ≤ $50 CPA ≤ $80 Arrows: ▲ cost up / vol down (bad) ▼ cost down / vol up (good) → stable Cost color: good · 1.5–3× target · 3×+ target MTD: ≥30 · 10–29 · <10

RED — Act Now 14 Hard caps breached or funnel collapsing

Client	Domain	Spend 7d	CPL / Leads 7d → 3d → y	CPP / Booked Online 7d → 3d → y	CPVC / Verbally Confirmed 7d → 3d → y	CPA / Arrivals 7d → 3d → y (Meta)	MTD Arrivals (Salesforce truth)
MEITAL Studios tag96 CPP 7d $197 (3x+ target)	FTB	$3,946	$25.79 → $27.11 → $27.26 153 ▼ 59 → 20	$197 ▲ $228 → $273 20 ▼ 7 → 2	$74.46 → $72.70 → $77.90 53 → 22 → 7	$110 ▼ $84.18 → $60.59 36 ▲ 19 → 9	134
Aeternitas tag138 CPVC 7d $193 (3x+ target); CPP 7d $177 (3x+ target)	FTB	$2,127	$47.27 → $51.83 → $36.26 45 ▲ 27 → 12	$177 ▲ $233 → $145 12 ▲ 6 → 3	$193 ▲ $233 → — 11 ▲ 6 → 0	$152 ▲ $280 → — 14 ▼ 5 → 0	76
Moana Crystals tag55 CPVC 7d $185 (3x+ target); CPP 7d $203 (3x+ target)	ADVB	$2,035	$41.53 ▼ $26.27 → $22.82 49 ▲ 28 → 12	$203 → $184 → $137 10 → 4 → 2	$185 ▼ $147 → $274 11 → 5 → 1	$407 → — → — 5 ▼ 0 → 0	46
Solei Beauty Lounge MO tag151 CPVC 7d $258 (3x+ target); CPP 7d $164 (3x+ target)	NNN	$1,808	$32.87 ▼ $27.79 → $19.23 55 ▲ 31 → 15	$164 ▲ $215 → $144 11 ▼ 4 → 2	$258 → $287 → $288 7 → 3 → 1	$258 ▲ $431 → — 7 ▼ 2 → 0	18
tag24 tag24 CPVC 7d $177 & deteriorating	NNN	$1,418	$34.60 → $33.00 → $18.14 41 ▲ 21 → 14	$118 ▲ $139 → $127 12 → 5 → 2	$177 ▲ $231 → $254 8 ▼ 3 → 1	$203 ▲ $693 → — 7 ▼ 1 → 0	0
Renova Skin Med Spa tag97 CPP 7d $172 (3x+ target)	FTB	$1,378	$12.19 ▲ $14.15 → $11.80 113 ▼ 42 → 17	$172 → $198 → $201 8 ▼ 3 → 1	$62.63 ▲ $84.88 → $100 22 ▼ 7 → 2	$459 ▼ $198 → $201 3 ▲ 3 → 1	61
Donna Ella Med Spa tag142 CPP 7d $1058 (3x+ target)	ADVB	$1,058	$11.14 ▲ $13.24 → $12.04 95 ▼ 33 → 12	$1,058 → — → — 1 ▼ 0 → 0	$118 → $109 → $144 9 → 4 → 1	$353 ▲ $437 → $144 3 ▼ 1 → 1	29
Skin Analytics Durham tag77 CPVC 7d $121 & deteriorating	NNN	$971	$28.55 → $28.85 → $23.83 34 → 15 → 6	$139 ▲ $216 → — 7 ▼ 2 → 0	$121 ▲ $216 → $143 8 ▼ 2 → 1	$69.35 → $61.82 → $47.67 14 ▲ 7 → 3	22
Nova Aesthetics Oakville tag147 $0 spend yesterday	FTB	$629	$12.83 ▲ $25.39 → — 49 ▼ 2 → 0	$105 ▼ $16.92 → — 6 ▲ 3 → 1	$89.82 ▼ $25.39 → — 7 ▼ 2 → 1	$157 ▼ $50.77 → — 4 ▼ 1 → 1	40
Forest Hill Cosmetic Clinic tag112 CPP 7d $174 (3x+ target)	FTB	$521	$43.42 → — → — 12 ▼ 0 → 0	$174 → — → — 3 ▼ 0 → 0	$130 → — → — 4 ▼ 0 → 0	$65.13 → — → — 8 ▼ 1 → 0	31
Queen Bee Palm Springs tag76 CPP 7d $504 (3x+ target)	FTB	$504	$36.00 ▼ $26.93 → $27.64 14 ▲ 8 → 3	$504 → — → — 1 ▼ 0 → 0	$168 ▼ $71.80 → $82.93 3 ▲ 3 → 1	$252 ▼ $108 → $41.47 2 ▲ 2 → 2	19
Glameria tag25 CPVC 7d $239 (3x+ target); CPP 7d $479 (3x+ target)	FTB	$479	$14.96 → $16.77 → — 32 ▼ 7 → 0	$479 → — → — 1 ▼ 0 → 0	$239 → — → — 2 ▼ 0 → 0	$239 ▼ $117 → — 2 ▲ 1 → 0	36
Florentine Skincare tag126 $0 spend yesterday	NNN	$419	$22.07 ▼ $13.47 → — 19 ▼ 2 → 0	$46.59 ▼ $26.94 → — 9 ▼ 1 → 0	$69.89 ▼ $26.94 → — 6 ▼ 1 → 0	$105 ▼ $8.98 → — 4 ▲ 3 → 1	14
Minarelle tag125 CPP 7d $162 (3x+ target)	NNN	$162	$12.45 → — → — 13 ▼ 0 → 0	$162 → — → — 1 ▼ 0 → 0	$26.97 → — → — 6 ▼ 0 → 0	$53.94 → — → — 3 ▼ 0 → 0	16

YELLOW — Watch 13 Trending up or approaching limits

Client	Domain	Spend 7d	CPL / Leads 7d → 3d → y	CPP / Booked Online 7d → 3d → y	CPVC / Verbally Confirmed 7d → 3d → y	CPA / Arrivals 7d → 3d → y (Meta)	MTD Arrivals (Salesforce truth)
Skin Totale San Juan tag130 CPP 7d $138 (2-3x target)	NNN	$7,164	$36.93 → $32.66 → $29.34 194 ▲ 99 → 34	$138 → $154 → $125 52 → 21 → 8	$112 → $124 → $111 64 → 26 → 9	$194 → $180 → $142 37 ▲ 18 → 7	186
Equanimity Wellness tag93 CPVC 7d $148 (2-3x target)	NNN	$5,473	$21.21 → $19.93 → $20.58 258 → 115 → 35	$133 → $153 → $144 41 ▼ 15 → 5	$148 → $153 → $120 37 → 15 → 6	$391 → $382 → — 14 → 6 → 0	69
Beauty Lounge tag12 CPP 7d $115 (2-3x target)	NNN	$3,800	$32.48 → $32.61 → $32.71 117 → 53 → 17	$115 ▲ $144 → $139 33 ▼ 12 → 4	$84.44 → $82.29 → $92.67 45 → 21 → 6	$238 ▼ $133 → $185 16 ▲ 13 → 3	83
Dermalogy Med Spa tag127 CPP 7d $73 ▲57%	NNN	$2,980	$11.87 → $12.92 → $13.43 251 → 97 → 33	$72.68 ▲ $114 → $111 41 ▼ 11 → 4	$49.66 → $46.40 → $55.38 60 → 27 → 8	$106 ▼ $65.94 → $88.61 28 ▲ 19 → 5	83
Kristals Burlington tag43 CPP 7d $128 (2-3x target)	NNN	$2,558	$36.54 → $36.96 → $33.33 70 ▲ 44 → 16	$128 → $116 → $107 20 ▲ 14 → 5	$91.35 ▼ $70.71 → $59.25 28 ▲ 23 → 9	$284 → $271 → $178 9 ▲ 6 → 3	48
Solei Beauty Lounge Denver tag146 CPP 7d $127 (2-3x target); CPVC 7d $83 ▲64%; VC vol down -39%	FTB	$1,909	$19.89 ▲ $23.32 → $25.18 96 ▼ 35 → 11	$127 ▲ $163 → $277 15 ▼ 5 → 1	$83.01 ▲ $136 → $277 23 ▼ 6 → 1	$136 ▼ $90.70 → $92.33 14 ▲ 9 → 3	46
Parie Med Spa tag64 CPP 7d $118 (2-3x target); CPVC 7d $90 ▲79%; VC vol down -44%	NNN	$1,892	$34.40 → $34.98 → $39.46 55 → 23 → 6	$118 ▲ $161 → — 16 ▼ 5 → 0	$90.09 ▲ $161 → $118 21 ▼ 5 → 2	$126 → $134 → $237 15 → 6 → 1	68
Prime Clinic tag120 CPVC 7d $64 ▲60%; VC vol down -37%	ADVB	$1,667	$37.04 → $42.22 → $39.45 45 ▼ 17 → 5	$75.75 → $79.75 → $65.75 22 → 9 → 3	$64.10 ▲ $103 → $98.63 26 ▼ 7 → 2	$185 ▼ $120 → $197 9 ▲ 6 → 1	38
Elysium tag23 CPVC 7d $64 ▲40%; VC vol down -30%	NNN	$1,282	$29.82 → $28.26 → $168 43 → 19 → 1	$47.50 → $53.70 → $168 27 ▼ 10 → 1	$64.12 ▲ $89.49 → $41.98 20 ▼ 6 → 4	$117 ▲ $268 → $83.97 11 ▼ 2 → 2	75
Chantel Beauty Spa tag144 CPP 7d $136 (2-3x target)	FTB	$1,220	$33.89 → $29.56 → $59.45 36 ▼ 13 → 1	$136 ▼ $76.85 → $59.45 9 ▲ 5 → 1	$71.77 ▼ $42.69 → $29.73 17 ▲ 9 → 2	$102 ▼ $76.85 → $19.82 12 → 5 → 3	44
Oasis Aesthetics Ness tag57 CPP 7d $142 (2-3x target); VC vol down -37%	NNN	$1,136	$12.21 → $12.71 → $10.01 93 → 39 → 21	$142 ▲ $496 → $210 8 ▼ 1 → 1	$43.68 ▲ $70.79 → $70.05 26 ▼ 7 → 3	$42.07 ▲ $70.79 → $70.05 27 ▼ 7 → 3	72
Adore Cookstown tag2 CPVC 7d $133 (2-3x target)	NNN	$1,061	$16.84 → $14.98 → $10.28 63 ▲ 31 → 16	$4.10 ▼ $1.82 → $54.81 259 ▲ 255 → 3	$133 ▲ $155 → $82.22 8 ▼ 3 → 2	$265 ▼ $155 → — 4 ▲ 3 → 0	23
Below Zero Rochester tag133 CPP 7d $114 (2-3x target); VC vol down -30%	FTB	$1,023	$14.21 ▲ $17.15 → $3.40 72 ▼ 18 → 6	$114 ▼ $61.75 → $10.21 9 ▲ 5 → 2	$51.16 → $51.46 → $20.42 20 ▼ 6 → 1	$341 ▼ $154 → — 3 ▲ 2 → 0	66

GREEN — Cruising 26 Within targets — let them run

Client	Domain	Spend 7d	CPL / Leads 7d → 3d → y	CPP / Booked Online 7d → 3d → y	CPVC / Verbally Confirmed 7d → 3d → y	CPA / Arrivals 7d → 3d → y (Meta)	MTD Arrivals (Salesforce truth)
Skin Totale Orange tag105	FTB	$6,618	$31.37 → $30.47 → $21.21 211 → 98 → 41	$58.57 → $66.36 → $43.48 113 → 45 → 20	$63.03 ▲ $76.56 → $54.34 105 ▼ 39 → 16	$127 ▼ $80.70 → $45.76 52 ▲ 37 → 19	277
Bens Beauty Pasadena tag14	NNN	$3,409	$23.35 → $22.37 → $19.42 146 → 64 → 22	$68.18 → $62.24 → $71.20 50 → 23 → 6	$52.45 ▼ $40.90 → $42.72 65 ▲ 35 → 10	$85.23 ▼ $71.57 → $61.03 40 ▲ 20 → 7	76
Terra Alma tag135 DTB — 0 leads expected	FTB	$3,118	$15.51 ▲ $23.40 → $21.15 201 ▼ 55 → 16	$36.68 → $41.52 → $24.17 85 ▼ 31 → 14	$27.84 ▼ $23.40 → $16.92 112 ▲ 55 → 20	$55.67 → $47.67 → $28.20 56 ▲ 27 → 12	283
Auraderma tag152	ADVB	$2,159	$28.41 → $26.07 → $22.92 76 ▲ 36 → 13	$46.94 → $49.40 → $59.60 46 → 19 → 5	$63.51 → $62.57 → $59.60 34 → 15 → 5	$120 → $117 → $59.60 18 → 8 → 5	42
Below Zero Alpharetta tag114	FTB	$1,881	$15.05 → $15.43 → $10.42 125 → 57 → 36	$89.58 → $79.95 → $53.58 21 ▲ 11 → 7	$69.67 ▼ $58.63 → $34.10 27 ▲ 15 → 11	$235 → $220 → $188 8 ▲ 4 → 2	65
Ora Medical Spa tag60	FTB	$1,539	$20.51 → $23.07 → $23.79 75 → 32 → 10	$54.95 → $61.52 → $79.30 28 → 12 → 3	$69.94 → $61.52 → $59.48 22 ▲ 12 → 4	$118 ▼ $92.28 → $59.48 13 ▲ 8 → 4	74
TKO Beauty Tech tag88	FTB	$1,429	$12.87 → $13.71 → $11.48 111 → 43 → 18	$59.52 ▼ $49.12 → $51.64 24 ▲ 12 → 4	$52.91 → $53.59 → $41.31 27 → 11 → 5	$286 ▼ $147 → $207 5 ▲ 4 → 1	50
Lumera tag129	ADVB	$1,285	$15.29 → $13.21 → $10.40 84 → 38 → 14	$29.88 → $33.46 → $20.81 43 ▼ 15 → 7	$35.69 → $38.60 → $20.81 36 ▼ 13 → 7	$51.39 ▼ $35.85 → $36.41 25 ▲ 14 → 4	145
tag153 tag153	NNN	$1,265	$15.82 ▲ $19.47 → $15.25 80 ▼ 29 → 12	$35.15 → $37.64 → $45.76 36 → 15 → 4	$70.29 → $70.57 → $61.01 18 → 8 → 3	$181 → $188 → $183 7 → 3 → 1	15
Esthetix Raleigh tag22	NNN	$1,172	$21.71 → $20.81 → $17.72 54 → 25 → 10	$97.70 ▼ $74.31 → $177 12 ▲ 7 → 1	$107 → $104 → $177 11 → 5 → 1	$130 ▼ $104 → $59.08 9 ▲ 5 → 3	16
Oasis Aesthetics St Marys tag140	NNN	$1,094	$23.79 ▼ $18.25 → $16.09 46 ▲ 27 → 11	$68.39 ▲ $82.14 → $88.47 16 ▼ 6 → 2	$45.59 → $44.80 → $44.24 24 → 11 → 4	$91.19 → $98.56 → — 12 → 5 → 0	76
Oasis Aesthetics Marine tag136	NNN	$1,089	$14.14 → $13.50 → $11.47 77 → 32 → 13	$29.43 ▲ $43.19 → $149 37 ▼ 10 → 1	$27.22 → $26.99 → $37.29 40 → 16 → 4	$54.45 ▲ $71.99 → — 20 ▼ 6 → 0	122
Oasis Aesthetics Henderson tag56	NNN	$1,052	$15.47 → $13.89 → $12.45 68 ▲ 33 → 12	$50.09 ▼ $35.26 → $29.87 21 ▲ 13 → 5	$37.56 → $41.67 → $29.87 28 → 11 → 5	$95.62 → $91.68 → — 11 → 5 → 0	94
tag84 tag84	NNN	$1,023	$9.30 → $10.28 → $8.44 110 ▼ 41 → 19	$46.51 → $42.13 → $80.16 22 → 10 → 2	$48.73 ▼ $38.30 → $80.16 21 ▲ 11 → 2	$256 ▼ $211 → — 4 ▲ 2 → 0	23
Nova Aesthetics tag102	FTB	$999	$19.58 → $21.18 → $14.25 51 ▼ 19 → 8	$71.33 → $80.47 → $57.02 14 ▼ 5 → 2	$52.56 ▲ $67.06 → $28.51 19 ▼ 6 → 4	$166 ▼ $134 → — 6 ▲ 3 → 0	35
Round Rock Lavelier Spa tag72	NNN	$921	$15.35 → $13.07 → $7.67 60 ▲ 30 → 17	$83.72 ▼ $56.00 → $65.23 11 ▲ 7 → 2	$92.09 ▼ $56.00 → $65.23 10 ▲ 7 → 2	$76.74 → — → — 12 ▼ 0 → 0	26
tag109 tag109	NNN	$839	$11.34 → $11.97 → $32.30 74 ▼ 24 → 3	$52.45 ▲ $71.83 → — 16 ▼ 4 → 0	$46.62 ▼ $23.94 → $96.91 18 ▲ 12 → 1	$168 ▼ $57.47 → $48.45 5 ▲ 5 → 2	0
Pura Vida AB tag68	NNN	$757	$12.62 → $12.46 → $7.97 60 → 27 → 15	$75.72 → $84.12 → $119 10 → 4 → 1	$39.85 ▼ $33.65 → $59.74 19 ▲ 10 → 2	$189 ▼ $84.12 → $119 4 ▲ 4 → 1	20
Natural Blossom by Adore tag3	NNN	$746	$25.71 ▼ $19.97 → $29.32 29 ▲ 14 → 3	$7.17 ▲ $39.93 → $87.95 104 ▼ 7 → 1	$74.55 ▼ $46.59 → $29.32 10 ▲ 6 → 3	$746 → — → — 1 ▼ 0 → 0	23
Velora Med Spa tag117 DTB — 0 leads expected	ADVB	$663	$19.50 → $20.11 → $13.59 34 ▼ 12 → 5	$66.30 ▼ $40.21 → $67.96 10 ▲ 6 → 1	$51.00 → $48.26 → — 13 ▼ 5 → 0	$94.71 ▲ $241 → — 7 ▼ 1 → 0	30
Queen Bee Limited Indiana tag143	FTB	$657	$18.25 → $19.03 → $20.46 36 ▼ 13 → 4	$36.50 ▼ $30.93 → $27.29 18 → 8 → 3	$50.53 → $49.49 → $40.93 13 ▼ 5 → 2	$657 ▼ $247 → — 1 ▲ 1 → 0	25
Premier Naples tag145	NNN	$598	$9.50 → $8.62 → $7.46 63 ▲ 32 → 12	$54.40 ▲ $68.95 → $89.49 11 ▼ 4 → 1	$33.25 → $30.64 → $14.92 18 ▲ 9 → 6	$150 ▼ $91.93 → — 4 ▲ 3 → 0	51
Joli Visage tag41	NNN	$412	$18.72 ▼ $15.75 → $17.86 22 → 10 → 4	$29.41 ▲ $52.49 → — 14 ▼ 3 → 0	$29.41 → $26.25 → $71.46 14 → 6 → 1	$103 ▼ $78.73 → $71.46 4 ▲ 2 → 1	33
Hermetise Fayetteville tag101	NNN	$247	$6.16 ▲ $8.94 → $10.84 40 ▼ 12 → 3	$30.82 ▲ $53.66 → — 8 ▼ 2 → 0	$27.39 ▼ $21.46 → — 9 ▲ 5 → 0	$82.18 ▼ $53.66 → $32.52 3 ▲ 2 → 1	9
Beauty Affairs CBD tag148	NNN	$245	$13.62 ▼ $11.14 → $36.87 18 ▲ 10 → 1	$20.43 ▼ $15.92 → $18.43 12 ▲ 7 → 2	$35.02 ▼ $15.92 → — 7 ▲ 7 → 0	$61.28 ▼ $27.86 → $12.29 4 ▲ 4 → 3	20
Beauty Affairs Brookvale tag149	NNN	$241	$13.41 → $13.16 → $33.24 18 → 8 → 1	$21.94 ▼ $15.04 → $16.62 11 ▲ 7 → 2	$18.57 ▼ $13.16 → $16.62 13 ▲ 8 → 2	$121 ▼ $52.66 → $33.24 2 ▲ 2 → 1	17