NNN Daily Priority Board

Philosophy: 7-day is the baseline, 3-day is the trend signal, yesterday is the latest read. CPVC and CPP are the primary gates — not CPL. Arrivals MTD is sourced from Salesforce (truth for downstream conversions); Meta columns are reference only (attribution lag).

Data validation ✅ within tolerance SF leads 7d: 4,060 Meta leads 7d: 4,033 Variance: +0.7% · SF MTD arrivals (April 2026): 3,089 (3,078 mapped to tracked spas)

Spend 7d

$86,781

across 53 clients

Leads 7d

4,033

CPL $21.52

Booked Online 7d

1,473

CPP $58.91

Verbally Confirmed 7d

1,284

CPVC $67.59

Arrivals 7d (Meta)

627

CPA $138.41

Arrivals MTD (Salesforce)

3,089

April 2026 · 3,078 mapped to spas

Tier breakdown

15 17 21

red / yellow / green

Targets: CPL ≤ $25 CPVC ≤ $60 CPP ≤ $50 CPA ≤ $80 Arrows: ▲ cost up / vol down (bad) ▼ cost down / vol up (good) → stable Cost color: good · 1.5–3× target · 3×+ target MTD: ≥30 · 10–29 · <10

RED — Act Now 15 Hard caps breached or funnel collapsing

Client	Domain	Spend 7d	CPL / Leads 7d → 3d → y	CPP / Booked Online 7d → 3d → y	CPVC / Verbally Confirmed 7d → 3d → y	CPA / Arrivals 7d → 3d → y (Meta)	MTD Arrivals (Salesforce truth)
MEITAL Studios tag96 CPP 7d $182 (3x+ target)	FTB	$4,006	$25.35 → $26.53 → $33.95 158 → 64 → 14	$182 → $189 → $238 22 → 9 → 2	$78.54 → $77.19 → $79.23 51 → 22 → 6	$129 ▲ $170 → $79.23 31 ▼ 10 → 6	130
Moana Crystals tag55 CPP 7d $226 (3x+ target)	ADVB	$2,030	$50.74 ▼ $40.35 → $33.70 40 ▲ 20 → 6	$226 ▲ $269 → $202 9 ▼ 3 → 1	$169 ▲ $202 → $202 12 ▼ 4 → 1	$406 ▼ $269 → — 5 ▲ 3 → 0	46
Aeternitas tag138 CPP 7d $172 (3x+ target)	FTB	$1,897	$54.20 → $61.95 → $53.60 35 ▲ 19 → 10	$172 ▲ $294 → $268 11 ▼ 4 → 2	$135 ▲ $196 → $107 14 → 6 → 5	$112 ▲ $131 → $179 17 ▲ 9 → 3	76
Solei Beauty Lounge MO tag151 CPVC 7d $221 (3x+ target)	NNN	$1,764	$39.20 → $38.63 → $26.72 45 ▲ 22 → 10	$147 ▲ $212 → $134 12 ▼ 4 → 2	$221 ▲ $283 → $267 8 ▼ 3 → 1	$196 → $212 → $134 9 → 4 → 2	18
tag24 tag24 CPVC 7d $194 (3x+ target)	NNN	$1,358	$45.27 → $45.24 → $46.63 30 → 14 → 5	$113 ▲ $158 → $233 12 ▼ 4 → 1	$194 ▲ $317 → $233 7 ▼ 2 → 1	$194 ▼ $106 → $233 7 ▲ 6 → 1	0
Renova Skin Med Spa tag97 CPP 7d $164 (3x+ target)	FTB	$1,313	$11.32 ▲ $14.44 → $13.40 116 ▼ 42 → 14	$164 ▲ $202 → $188 8 ▼ 3 → 1	$62.54 ▲ $86.63 → $93.78 21 ▼ 7 → 2	$438 ▼ $303 → $188 3 ▲ 2 → 1	61
Below Zero Rochester tag133 CPP 7d $167 (3x+ target)	FTB	$1,169	$14.26 ▲ $17.66 → $22.12 82 ▼ 28 → 4	$167 ▼ $124 → $88.47 7 ▲ 4 → 1	$50.84 → $54.94 → $44.23 23 → 9 → 2	$292 ▼ $247 → $88.47 4 ▲ 2 → 1	65
Donna Ella Med Spa tag142 CPP 7d $353 (3x+ target)	ADVB	$1,058	$10.69 → $11.88 → $12.30 99 → 40 → 11	$353 ▲ $475 → — 3 ▼ 1 → 0	$81.42 → $79.23 → — 13 → 6 → 0	$353 → — → — 3 ▼ 0 → 0	28
Nova Aesthetics tag102 VC collapsed -71%	FTB	$1,049	$21.40 → $23.15 → $29.08 49 → 20 → 5	$87.38 → $92.59 → $72.69 12 → 5 → 2	$65.53 ▲ $231 → $145 16 ▼ 2 → 1	$131 → $116 → $48.46 8 ▲ 4 → 3	34
Round Rock Lavelier Spa tag72 $0 spend yesterday	NNN	$924	$17.43 → $15.33 → — 53 ▲ 28 → 0	$76.97 → $71.52 → — 12 ▲ 6 → 0	$103 ▼ $85.82 → — 9 ▲ 5 → 0	$61.57 ▲ $429 → — 15 ▼ 1 → 0	25
Nova Aesthetics Oakville tag147 CPP 7d $150 (3x+ target); $0 spend yesterday	FTB	$752	$12.53 ▲ $15.29 → — 60 ▼ 14 → 0	$150 ▼ $53.52 → — 5 ▲ 4 → 0	$107 ▲ $214 → — 7 ▼ 1 → 0	$251 → $214 → — 3 ▼ 1 → 0	40
Forest Hill Cosmetic Clinic tag112 CPP 7d $163 (3x+ target); $0 spend yesterday	FTB	$653	$43.55 ▼ $26.52 → — 15 ▼ 3 → 0	$163 → — → — 4 ▼ 0 → 0	$163 ▼ $79.55 → — 4 ▼ 1 → 0	$65.32 ▲ $79.55 → — 10 ▼ 1 → 0	31
Glameria tag25 CPP 7d $298 (3x+ target)	FTB	$596	$14.89 ▲ $20.13 → $15.65 40 ▼ 10 → 1	$298 → — → — 2 ▼ 0 → 0	$149 → — → — 4 ▼ 0 → 0	$298 ▼ $201 → — 2 ▲ 1 → 0	35
Florentine Skincare tag126 $0 spend yesterday	NNN	$532	$19.69 ▲ $23.48 → — 27 ▼ 6 → 0	$53.17 → $46.96 → — 10 ▼ 3 → 0	$75.96 → $70.44 → — 7 ▼ 2 → 0	$177 ▼ $70.44 → — 3 ▲ 2 → 0	13
Queen Bee Palm Springs tag76 CPVC 7d $210 (3x+ target); CPP 7d $421 (3x+ target)	FTB	$421	$38.27 ▼ $30.97 → $15.21 11 ▲ 9 → 2	$421 → — → — 1 ▼ 0 → 0	$210 ▼ $139 → $30.43 2 ▲ 2 → 1	— → — → — 0 → 0 → 0	16

YELLOW — Watch 17 Trending up or approaching limits

Client	Domain	Spend 7d	CPL / Leads 7d → 3d → y	CPP / Booked Online 7d → 3d → y	CPVC / Verbally Confirmed 7d → 3d → y	CPA / Arrivals 7d → 3d → y (Meta)	MTD Arrivals (Salesforce truth)
Skin Totale San Juan tag130 CPP 7d $140 (2-3x target)	NNN	$7,441	$42.04 → $37.39 → $29.02 177 ▲ 90 → 38	$140 → $160 → $91.91 53 → 21 → 12	$108 ▲ $135 → $110 69 ▼ 25 → 10	$191 → $177 → $100 39 ▲ 19 → 11	184
Equanimity Wellness tag93 CPVC 7d $165 (2-3x target)	NNN	$5,607	$20.61 → $21.40 → $17.95 272 → 117 → 39	$133 ▲ $156 → $233 42 ▼ 16 → 3	$165 ▼ $125 → $233 34 ▲ 20 → 3	$400 ▼ $228 → $350 14 ▲ 11 → 2	69
Beauty Lounge tag12 CPP 7d $118 (2-3x target)	NNN	$3,768	$32.48 → $31.57 → $33.30 116 ▲ 55 → 17	$118 → $124 → $283 32 → 14 → 2	$85.64 → $75.48 → $283 44 ▲ 23 → 2	$236 ▼ $145 → $80.87 16 ▲ 12 → 7	83
Kristals Burlington tag43 CPP 7d $149 (2-3x target)	NNN	$2,231	$38.47 → $38.75 → $35.50 58 ▲ 34 → 18	$149 → $146 → $160 15 ▲ 9 → 4	$106 ▼ $82.34 → $63.90 21 ▲ 16 → 10	$372 ▲ $439 → $319 6 ▲ 3 → 2	48
Parie Med Spa tag64 CPP 7d $112 (2-3x target); CPVC 7d $87 ▲40%	NNN	$1,911	$34.12 → $37.13 → $33.20 56 → 23 → 8	$112 → $107 → $88.54 17 → 8 → 3	$86.84 ▲ $122 → $266 22 ▼ 7 → 1	$136 ▼ $107 → $66.41 14 ▲ 8 → 4	67
Solei Beauty Lounge Denver tag146 CPP 7d $126 (2-3x target); CPVC 7d $82 ▲48%	FTB	$1,891	$18.36 → $18.49 → $17.99 103 → 46 → 15	$126 → $121 → $135 15 → 7 → 2	$82.23 ▲ $121 → $89.97 23 ▼ 7 → 3	$172 ▼ $106 → $135 11 ▲ 8 → 2	44
Below Zero Alpharetta tag114 CPP 7d $110 (2-3x target); CPVC 7d $80 ▲148%; VC vol down -58%	FTB	$1,754	$17.54 → $18.81 → $24.55 100 → 42 → 10	$110 ▲ $132 → $123 16 ▼ 6 → 2	$79.72 ▲ $197 → $246 22 ▼ 4 → 1	$219 ▲ $263 → $123 8 ▼ 3 → 2	64
Prime Clinic tag120 CPVC 7d $72 ▲41%	ADVB	$1,723	$39.16 → $42.71 → $138 44 → 19 → 2	$74.92 → $81.15 → $138 23 → 10 → 2	$71.79 ▲ $101 → $276 24 ▼ 8 → 1	$191 ▼ $162 → — 9 ▲ 5 → 0	36
Lumera tag129 VC vol down -44%	ADVB	$1,348	$14.82 → $15.87 → $16.17 91 → 36 → 10	$28.09 ▲ $43.96 → $53.89 48 ▼ 13 → 3	$32.10 ▲ $57.15 → $80.83 42 ▼ 10 → 2	$49.94 → $43.96 → $53.89 27 ▲ 13 → 3	145
Chantel Beauty Spa tag144 CPP 7d $122 (2-3x target)	FTB	$1,343	$30.52 → $26.89 → $38.59 44 → 20 → 4	$122 → $134 → $77.17 11 ▼ 4 → 2	$74.60 → $67.22 → $30.87 18 → 8 → 5	$134 ▼ $108 → $154 10 ▲ 5 → 1	42
Elysium tag23 CPVC 7d $73 ▲57%; VC vol down -35%	NNN	$1,316	$28.01 → $27.39 → $25.30 47 → 21 → 7	$45.39 ▲ $57.53 → $44.28 29 ▼ 10 → 4	$73.14 ▲ $115 → $88.56 18 ▼ 5 → 2	$132 ▲ $192 → — 10 ▼ 3 → 0	75
tag153 tag153 VC vol down -33%	NNN	$1,250	$16.23 → $18.02 → $39.44 77 → 33 → 5	$32.05 → $34.97 → $65.74 39 → 17 → 3	$59.51 ▲ $99.09 → $65.74 21 ▼ 6 → 3	$139 → $149 → $98.60 9 → 4 → 2	15
Esthetix Raleigh tag22 CPVC 7d $96 ▲41%	NNN	$1,157	$22.69 → $24.67 → $28.40 51 → 22 → 6	$82.66 → $77.52 → $42.59 14 ▲ 7 → 4	$96.44 ▲ $136 → $42.59 12 ▼ 4 → 4	$193 ▲ $271 → — 6 ▼ 2 → 0	16
Adore Cookstown tag2 CPVC 7d $119 ▲99%	NNN	$1,067	$20.14 → $18.92 → $23.23 53 ▲ 25 → 6	$4.14 ▼ $1.87 → — 258 ▲ 253 → 0	$119 ▲ $237 → — 9 ▼ 2 → 0	$267 ▼ $158 → — 4 ▲ 3 → 0	23
Oasis Aesthetics Ness tag57 CPP 7d $115 (2-3x target); VC vol down -31%	NNN	$1,035	$12.62 ▲ $15.14 → $13.50 82 ▼ 31 → 10	$115 ▲ $235 → — 9 ▼ 2 → 0	$38.32 ▲ $58.67 → $67.52 27 ▼ 8 → 2	$39.79 ▲ $58.67 → $45.01 26 ▼ 8 → 3	72
Skin Analytics Durham tag77 CPP 7d $135 (2-3x target); CPVC 7d $105 ▲46%	NNN	$944	$32.57 → $30.59 → $26.48 29 ▲ 15 → 6	$135 → $115 → $159 7 ▲ 4 → 1	$105 ▲ $153 → — 9 ▼ 3 → 0	$85.86 ▼ $65.54 → $39.73 11 ▲ 7 → 4	21
Minarelle tag125 CPP 7d $133 (2-3x target)	NNN	$266	$12.10 → — → — 22 ▼ 0 → 0	$133 → — → — 2 ▼ 0 → 0	$29.58 → — → — 9 ▼ 0 → 0	$88.75 → — → — 3 ▼ 0 → 0	15

GREEN — Cruising 21 Within targets — let them run

Client	Domain	Spend 7d	CPL / Leads 7d → 3d → y	CPP / Booked Online 7d → 3d → y	CPVC / Verbally Confirmed 7d → 3d → y	CPA / Arrivals 7d → 3d → y (Meta)	MTD Arrivals (Salesforce truth)
Skin Totale Orange tag105	FTB	$6,956	$34.26 → $35.17 → $46.25 203 → 86 → 22	$64.40 → $70.35 → $84.79 108 → 43 → 12	$68.87 ▲ $81.76 → $84.79 101 ▼ 37 → 12	$145 → $159 → — 48 → 19 → 0	265
Bens Beauty Pasadena tag14	NNN	$3,461	$22.92 ▲ $28.57 → $20.59 151 ▼ 55 → 23	$72.09 → $65.47 → $43.05 48 ▲ 24 → 11	$54.93 → $50.69 → $29.60 63 ▲ 31 → 16	$98.87 → $112 → $59.20 35 → 14 → 8	74
Terra Alma tag135 DTB — 0 leads expected	FTB	$3,244	$14.61 ▲ $17.47 → $28.70 222 ▼ 83 → 18	$37.29 ▲ $48.34 → $57.40 87 ▼ 30 → 9	$27.50 → $31.53 → $28.70 118 → 46 → 18	$57.94 ▲ $69.06 → $129 56 ▼ 21 → 4	269
Dermalogy Med Spa tag127	NNN	$2,977	$11.77 → $11.67 → $12.60 253 → 110 → 31	$63.34 ▲ $98.73 → $78.15 47 ▼ 13 → 5	$51.33 → $44.26 → $39.07 58 ▲ 29 → 10	$99.23 → $85.57 → $43.41 30 ▲ 15 → 9	80
Auraderma tag152	ADVB	$2,157	$29.95 → $28.82 → $38.84 72 ▲ 34 → 8	$45.88 → $46.67 → $51.79 47 → 21 → 6	$61.62 → $61.25 → $51.79 35 → 16 → 6	$103 ▲ $140 → $311 21 ▼ 7 → 1	36
Ora Medical Spa tag60	FTB	$1,486	$19.81 → $21.01 → $17.93 75 ▲ 36 → 14	$47.92 → $54.02 → $35.85 31 → 14 → 7	$67.52 → $75.62 → $62.74 22 → 10 → 4	$135 → $151 → $251 11 → 5 → 1	73
TKO Beauty Tech tag88	FTB	$1,414	$13.86 → $13.37 → $13.77 102 → 47 → 13	$58.90 → $62.84 → $35.81 24 → 10 → 5	$58.90 → $57.13 → $35.81 24 → 11 → 5	$353 ▼ $209 → $179 4 ▲ 3 → 1	49
Oasis Aesthetics St Marys tag140	NNN	$1,103	$26.90 → $23.58 → $23.93 41 ▲ 20 → 7	$68.93 → $58.96 → $83.77 16 ▲ 8 → 2	$50.13 → $42.88 → $55.84 22 ▲ 11 → 3	$91.91 ▼ $67.38 → $55.84 12 ▲ 7 → 3	75
Oasis Aesthetics Henderson tag56	NNN	$1,047	$14.15 ▲ $17.10 → $14.37 74 ▼ 28 → 10	$52.35 → $47.88 → $28.73 20 ▲ 10 → 5	$33.77 ▲ $47.88 → $35.91 31 ▼ 10 → 4	$95.17 ▼ $59.85 → $47.88 11 ▲ 8 → 3	94
Oasis Aesthetics Marine tag136	NNN	$1,046	$14.73 → $15.06 → $17.46 71 → 30 → 9	$24.89 → $26.57 → $31.44 42 → 17 → 5	$26.14 → $25.09 → $19.65 40 → 18 → 8	$52.28 ▼ $37.64 → $78.59 20 ▲ 12 → 2	122
tag84 tag84	NNN	$1,011	$9.53 → $10.28 → $11.94 106 → 42 → 9	$45.94 ▼ $35.99 → $21.48 22 ▲ 12 → 5	$48.13 ▼ $28.79 → $26.86 21 ▲ 15 → 4	$202 ▼ $144 → $107 5 ▲ 3 → 1	21
Natural Blossom by Adore tag3	NNN	$769	$24.02 → $24.47 → $15.91 32 → 13 → 6	$7.25 ▲ $53.01 → $23.86 106 ▼ 6 → 4	$110 → $106 → $47.73 7 → 3 → 2	$769 → — → — 1 ▼ 0 → 0	21
tag109 tag109	NNN	$742	$10.45 → $8.95 → $7.29 71 ▲ 35 → 12	$46.36 ▼ $31.33 → $43.76 16 ▲ 10 → 2	$43.63 ▼ $26.11 → $29.17 17 ▲ 12 → 3	$247 ▼ $104 → — 3 ▲ 3 → 0	0
Pura Vida AB tag68	NNN	$721	$14.43 → $15.36 → $36.23 50 → 22 → 3	$72.14 → $67.60 → — 10 ▲ 5 → 0	$36.07 ▼ $28.17 → — 20 ▲ 12 → 0	$180 ▼ $113 → $54.34 4 ▲ 3 → 2	19
Velora Med Spa tag117 DTB — 0 leads expected	ADVB	$690	$19.71 ▲ $24.63 → $36.42 35 ▼ 12 → 2	$68.97 ▼ $42.22 → — 10 ▲ 7 → 0	$49.27 → $49.26 → — 14 → 6 → 0	$98.53 ▲ $148 → — 7 ▼ 2 → 0	30
Queen Bee Limited Indiana tag143	FTB	$668	$17.57 → $18.53 → $14.46 38 → 15 → 6	$37.09 → $34.74 → $28.92 18 → 8 → 3	$51.36 ▲ $69.48 → $43.38 13 ▼ 4 → 2	$668 ▼ $278 → $86.76 1 ▲ 1 → 1	21
Premier Naples tag145	NNN	$575	$11.06 ▼ $9.15 → $6.54 52 ▲ 31 → 12	$57.51 → $56.72 → $26.14 10 ▲ 5 → 3	$44.24 → $47.27 → $26.14 13 → 6 → 3	$95.85 ▼ $70.90 → $78.43 6 ▲ 4 → 1	50
Joli Visage tag41	NNN	$406	$17.67 → $16.07 → $10.47 23 → 10 → 4	$22.58 → $22.96 → $13.96 18 → 7 → 3	$31.26 → $32.14 → $13.96 13 ▼ 5 → 3	$135 ▼ $53.57 → — 3 ▲ 3 → 0	30
Beauty Affairs Brookvale tag149	NNN	$247	$12.34 → $13.71 → $8.71 20 → 8 → 4	$20.57 → $21.94 → $17.41 12 → 5 → 2	$22.44 ▼ $18.28 → $17.41 11 ▲ 6 → 2	$123 → $110 → $34.82 2 ▲ 1 → 1	17
Beauty Affairs CBD tag148	NNN	$246	$12.31 → $12.44 → $11.42 20 → 9 → 3	$22.38 → $22.38 → $17.12 11 → 5 → 2	$27.36 ▼ $15.99 → $8.56 9 ▲ 7 → 4	$246 ▼ $112 → $34.25 1 ▲ 1 → 1	20
Hermetise Fayetteville tag101	NNN	$244	$6.10 → $6.94 → $7.49 40 → 17 → 5	$24.39 ▲ $29.49 → $37.45 10 → 4 → 1	$24.39 → $23.59 → $37.45 10 ▲ 5 → 1	$81.29 ▲ $118 → $37.45 3 ▼ 1 → 1	9