Lead Leak Report

Yesterday (2026-05-14) — Meta-generated vs Salesforce-received, per client

Why this matters: Any gap between Meta leads and SF leads means leads were generated but never reached the CRM — we paid for them but never called them. Clients flagged 🔴 need investigation today.

Meta leads

651

SF leads (attributed)

764

Network gap

-113

Network leak %

-17.4%

🔴 LEAK

🟠 WATCH

✅ OK

Client	Domain	Spend	Meta leads	SF leads	Gap	Leak %	Status
Below Zero Rochester tag133	FTB	$140	14	9	+5	35.7%	🔴 LEAK
Skin Analytics Durham tag77	NNN	$142	8	5	+3	37.5%	🔴 LEAK
MEITAL Studios tag96	FTB	$576	26	22	+4	15.4%	🟠 WATCH
Aeternitas tag138	FTB	$301	20	17	+3	15.0%	🟠 WATCH
Skin Totale San Juan tag130	NNN	$1,022	36	33	+3	8.3%	✅ OK
Pura Vida AB tag68	NNN	$48	14	12	+2	14.3%	✅ OK
Moana Crystals tag55	ADVB	$306	12	10	+2	16.7%	✅ OK
Arizona MedLaser Glendale tag156	—	$100	1	0	+1	100.0%	✅ OK
Below Zero Alpharetta tag114	FTB	$322	37	37	+0	0.0%	✅ OK
Oasis Aesthetics Henderson tag56	NNN	$139	15	15	+0	0.0%	✅ OK
Solei Beauty Lounge Denver tag146	FTB	$240	15	15	+0	0.0%	✅ OK
Oasis Aesthetics Marine tag136	NNN	$144	13	13	+0	0.0%	✅ OK
TKO Beauty Tech tag88	FTB	$180	12	12	+0	0.0%	✅ OK
Ora Medical Spa tag60	FTB	$187	11	11	+0	0.0%	✅ OK
Adore Cookstown tag2	NNN	$178	10	10	+0	0.0%	✅ OK
Kristals Burlington tag43	NNN	$291	6	6	+0	0.0%	✅ OK
Esthetix Raleigh tag22	NNN	$135	5	5	+0	0.0%	✅ OK
Glameria tag25	FTB	$118	5	5	+0	0.0%	✅ OK
Nova Aesthetics tag102	FTB	$95	3	3	+0	0.0%	✅ OK
Joli Visage tag41	NNN	$123	2	2	+0	0.0%	✅ OK
Hermetise Fayetteville tag101	NNN	$35	2	2	+0	0.0%	✅ OK
Round Rock Lavelier Spa tag72	NNN	$151	14	15	-1	-7.1%	✅ OK
Good Life Spa Daytona tag27	—	$242	14	15	-1	-7.1%	✅ OK
Elysium tag23	NNN	$254	10	11	-1	-10.0%	✅ OK
Oasis Aesthetics St Marys tag140	NNN	$195	7	8	-1	-14.3%	✅ OK
Beauty Affairs CBD tag148	NNN	$77	7	8	-1	-14.3%	✅ OK
Natural Blossom by Adore tag3	NNN	$96	4	5	-1	-25.0%	✅ OK
Beauty Affairs Brookvale tag149	NNN	$37	3	4	-1	-33.3%	✅ OK
Donna Ella Med Spa tag142	ADVB	$142	19	21	-2	-10.5%	✅ OK
Oasis Boutique Winter Park tag153	—	$233	19	21	-2	-10.5%	✅ OK
Chantel Beauty Spa tag144	FTB	$279	12	14	-2	-16.7%	✅ OK
Beauty Lounge tag12	NNN	$495	8	10	-2	-25.0%	✅ OK
Pearl De Flore Augusta tag65	—	$135	6	8	-2	-33.3%	✅ OK
Equanimity Wellness tag93	NNN	$209	5	7	-2	-40.0%	✅ OK
Minnesota Aesthetic Center tag154	—	$74	2	4	-2	-100.0%	✅ OK
The Beauty Lab Edmonton tag84	—	$144	18	21	-3	-16.7%	✅ OK
Oasis Aesthetics Ness tag57	NNN	$187	13	16	-3	-23.1%	✅ OK
Parie Med Spa tag64	NNN	$238	13	16	-3	-23.1%	✅ OK
Premier Naples tag145	NNN	$103	10	13	-3	-30.0%	✅ OK
Bee & Co Fernandina tag109	—	$104	9	13	-4	-44.4%	✅ OK
Queen Bee Palm Springs tag76	FTB	$89	6	10	-4	-66.7%	✅ OK
Velora Med Spa tag117	ADVB	$32	4	8	-4	-100.0%	✅ OK
Skin Totale Orange tag105	FTB	$907	34	39	-5	-14.7%	✅ OK
Dermalogy Med Spa tag127	NNN	$336	29	34	-5	-17.2%	✅ OK
Bens Beauty Pasadena tag14	NNN	$501	27	32	-5	-18.5%	✅ OK
Auraderma tag152	ADVB	$313	10	15	-5	-50.0%	✅ OK
Solei Beauty Lounge MO tag151	NNN	$240	9	14	-5	-55.6%	✅ OK
Lumera tag129	ADVB	$294	32	38	-6	-18.8%	✅ OK
Arizona MedLaser Scottsdale tag155	—	$126	7	13	-6	-85.7%	✅ OK
Renova Skin Med Spa tag97	FTB	$179	13	22	-9	-69.2%	✅ OK
Terra Alma tag135	FTB	$307	20	65	-45	-225.0%	✅ OK

Rules: 🔴 LEAK = gap ≥3 AND ≥30% loss · 🟠 WATCH = gap ≥3 AND 15–30% loss · ✅ OK = everything else. DTB campaigns excluded (0 leads by design).
Compared: Meta actions.lead (deduplicated, fallback onsite_conversion.lead_grouped) vs SF Lead.CreatedDate = YESTERDAY filtered to Campaign_Name__c IS NOT NULL.
Timezone caveat: Meta uses ad-account TZ, SF uses YESTERDAY in user locale. 1–2 lead noise at the day boundary is normal — the 3-lead floor absorbs it.