Daily Priority Board

Each cell: top row = cost-per (7d → 3d → yday), bottom row = count. ▲ cost = worsening / ▲ volume = more (good). RED triggers: absolute CPVC ≥$180 or CPP ≥$150 (3× target). CPA is shown but NOT used for classification (attribution window too noisy for kill decisions).

🔗 Salesforce cross-check: Meta leads 7d = 4,368 • SF leads 7d = 4,716 • Variance 7.4% • ✅ within tolerance Leads are the direct comparison anchor. Downstream events (VC/Booked/Arr) inherit SF truth via the SF→Meta CRM push and match Ads Manager.

$77,198

Spend 7d

4368

Leads • $18 CPL

1059

Booked • $73 CPP

1321

VC • $58 CPVC

403

Arrived • $192 CPA

Red

Yellow

Green

Targets:CPL $15CPP $50CPVC $60CPA $80 Direction: ▲ worse / vol down→ stable▼ better / vol up Cost:1.5–3×≥3×

🔴 RED — Act Now (9)

Client	Dom	Spend 7d	CPL / Leads 7d → 3d → y	CPP / Booked 7d → 3d → y	CPVC / VC 7d → 3d → y	CPA / Arrived 7d → 3d → y
MEITAL StudiosCPP 7d $230 (3x+ target)	FTB	$4,139	$24 → $26 → $34 176 → 68 → 17	$230 → $196 → $286 18 ▲ 9 → 2	$88 ▼ $73 → $115 47 ▲ 24 → 5	$296 ▲ $352 → $143 14 ▼ 5 → 4
Moana CrystalsCPP 7d $182 (3x+ target)	ADVB	$2,186	$24 → $27 → $24 92 → 38 → 14	$182 ▼ $128 → $169 12 ▲ 8 → 2	$156 → $170 → — 14 → 6 → 0	$547 ▼ $341 → — 4 ▲ 3 → 0
Prime ClinicCPP 7d $177 (3x+ target)	ADVB	$1,943	$23 → $25 → $36 84 ▼ 29 → 7	$177 ▲ $368 → $249 11 ▼ 2 → 1	$93 ▲ $147 → — 21 ▼ 5 → 0	$486 ▼ $245 → $249 4 ▲ 3 → 1
Solei Beauty Lounge MOCPVC 7d $311 (3x+ target)	NNN	$1,868	$57 ▼ $48 → $56 33 ▲ 18 → 4	$133 ▼ $108 → $56 14 ▲ 8 → 4	$311 → $287 → $225 6 ▲ 3 → 1	$1,868 ▼ $862 → — 1 ▲ 1 → 0
Solei Beauty Lounge DenverCPP 7d $348 (3x+ target)	FTB	$1,740	$16 → $17 → $27 108 → 49 → 11	$348 ▼ $275 → $296 5 ▲ 3 → 1	$116 → $118 → $148 15 → 7 → 2	$348 ▲ $413 → — 5 → 2 → 0
Nova Aesthetics OakvilleVC collapsed -71%	FTB	$1,066	$17 ▲ $21 → $35 61 ▼ 22 → 4	$82 → $93 → $70 13 → 5 → 2	$67 ▲ $232 → $141 16 ▼ 2 → 1	$355 ▲ $464 → — 3 ▼ 1 → 0
Adore CookstownCPP 7d $176 (3x+ target)	NNN	$1,058	$19 → $19 → $15 57 → 24 → 11	$176 → $154 → $80 6 ▲ 3 → 2	$118 ▲ $230 → $80 9 ▼ 2 → 2	$1,058 ▼ $461 → $161 1 ▲ 1 → 1
Below Zero RochesterCPP 7d $520 (3x+ target)	FTB	$1,040	$8 → $8 → $9 132 ▲ 74 → 30	$520 ▼ $304 → $141 2 ▲ 2 → 2	$34 ▲ $43 → $56 31 → 14 → 5	— → — → — 0 → 0 → 0
Villagio Spa$0 spend yesterday	FTB	$450	$14 ▼ $10 → — 33 ▼ 6 → 0	$56 ▼ $19 → — 8 → 3 → 1	$50 ▼ $29 → — 9 ▼ 2 → 1	$112 ▼ $58 → — 4 ▼ 1 → 0

🟠 YELLOW — Watch (19)

Client	Dom	Spend 7d	CPL / Leads 7d → 3d → y	CPP / Booked 7d → 3d → y	CPVC / VC 7d → 3d → y	CPA / Arrived 7d → 3d → y
Bens Beauty PasadenaCPVC 7d $68 ▲55% • VC vol down -33%	NNN	$3,535	$40 → $34 → $16 89 ▲ 46 → 32	$71 → $69 → $43 50 → 23 → 12	$68 ▲ $105 → $64 52 ▼ 15 → 8	$154 ▲ $225 → $513 23 ▼ 7 → 1
Beauty LoungeCPP 7d $132 (2-3x target)	NNN	$3,435	$40 → $44 → $34 85 → 35 → 15	$132 ▲ $155 → $258 26 → 10 → 2	$90 → $91 → $86 38 → 17 → 6	$172 → $193 → $258 20 → 8 → 2
Kristals BurlingtonCPP 7d $102 (2-3x target)	NNN	$2,046	$30 → $31 → $21 68 → 30 → 13	$102 → $115 → $91 20 → 8 → 3	$102 → $102 → $68 20 → 9 → 4	$2,046 ▼ $921 → $273 1 ▲ 1 → 1
Parie Med SpaCPP 7d $90 ▲47%	NNN	$1,709	$32 ▲ $38 → $41 54 → 21 → 6	$90 ▲ $132 → — 19 ▼ 6 → 0	$71 → $72 → $61 24 → 11 → 4	$122 → $113 → $243 14 ▲ 7 → 1
TKO Beauty TechVC vol down -39%	FTB	$1,377	$16 ▲ $20 → $18 85 → 31 → 12	$60 ▲ $87 → $215 23 ▼ 7 → 1	$60 ▲ $102 → $72 23 ▼ 6 → 3	— → — → — 0 → 0 → 0
Round Rock Lavelier SpaCPP 7d $91 ▲57% • VC vol down -51%	NNN	$1,360	$12 → $12 → $58 112 ▼ 37 → 2	$91 ▲ $142 → — 15 ▼ 3 → 0	$57 ▲ $85 → $115 24 ▼ 5 → 1	$227 → $213 → $58 6 ▼ 2 → 2
Chantel Beauty SpaCPVC 7d $78 ▲53%	FTB	$1,177	$25 ▲ $30 → $29 48 → 20 → 8	$69 → $60 → $77 17 ▲ 10 → 3	$78 ▲ $120 → $116 15 ▼ 5 → 2	$168 → $150 → $77 7 ▲ 4 → 3
Renova Skin Med SpaCPVC 7d $62 ▲51% • CPP 7d $78 ▲139%	FTB	$1,174	$9 → $10 → $10 128 → 54 → 23	$78 ▲ $187 → — 15 ▼ 3 → 0	$62 ▲ $93 → — 19 ▼ 6 → 0	— → — → — 0 → 0 → 0
Oasis Aesthetics St MarysCPP 7d $114 (2-3x target)	NNN	$1,029	$27 ▼ $20 → $22 38 ▲ 25 → 7	$114 ▼ $81 → $77 9 ▲ 6 → 2	$37 ▼ $24 → $17 28 ▲ 20 → 9	$343 → — → — 3 ▼ 0 → 0
Donna Ella Med SpaCPP 7d $108 (2-3x target)	ADVB	$976	$9 → $8 → $6 111 ▲ 57 → 25	$108 → $115 → $155 9 → 4 → 1	$35 → $31 → — 28 ▲ 15 → 0	— → — → — 0 → 0 → 0
Skin Analytics DurhamCPP 7d $149 (2-3x target)	NNN	$897	$32 ▼ $26 → $33 28 ▲ 16 → 4	$149 ▼ $83 → $133 6 ▲ 5 → 1	$69 ▲ $83 → $66 13 → 5 → 2	$299 ▲ $415 → $133 3 ▼ 1 → 1
Pura Vida ABCPVC 7d $115 ▲36%	NNN	$691	$17 → $20 → $22 40 → 16 → 5	$115 → $104 → $108 6 ▲ 3 → 1	$115 ▲ $156 → — 6 ▼ 2 → 0	— → — → — 0 → 0 → 0
Joli VisageCPP 7d $75 ▲35%	NNN	$674	$28 → $28 → $24 24 → 11 → 4	$75 ▲ $101 → $97 9 ▼ 3 → 1	$40 → $43 → $97 17 → 7 → 1	$112 ▼ $51 → $32 6 ▲ 6 → 3
Queen Bee Palm SpringsCPVC 7d $92 ▲36% • CPP 7d $80 ▲56%	FTB	$642	$15 ▼ $11 → $12 44 ▲ 22 → 5	$80 ▲ $125 → — 8 ▼ 2 → 0	$92 ▲ $125 → — 7 ▼ 2 → 0	$642 ▼ $250 → — 1 ▲ 1 → 0
Florentine SkincareCPP 7d $111 (2-3x target)	NNN	$556	$19 → $17 → $34 29 ▲ 20 → 3	$111 ▼ $86 → — 5 ▲ 4 → 0	$93 → $86 → — 6 ▲ 4 → 0	— → — → — 0 → 0 → 0
Beauty Affairs BrookvaleCPP 7d $134 (2-3x target)	NNN	$401	$14 ▼ $10 → $7 28 ▲ 17 → 9	$134 ▼ $56 → $31 3 ▲ 3 → 2	$33 ▼ $24 → $21 12 ▲ 7 → 3	$57 → $56 → $63 7 → 3 → 1
Tesoro MioCPVC 7d $71 ▲124% • CPL 7d $25 w/o downstream	ADVB	$353	$25 ▲ $32 → $52 14 ▼ 5 → 1	— → — → — 0 → 0 → 0	$71 ▲ $158 → — 5 ▼ 1 → 0	— → — → — 0 → 0 → 0
Hermetise FayettevilleCPVC 7d $79 ▲41%	NNN	$237	$10 → $9 → $10 23 ▲ 12 → 4	$119 → $111 → $40 2 ▲ 1 → 1	$79 ▲ $111 → — 3 ▼ 1 → 0	$237 → — → — 1 ▼ 0 → 0
tag84CPVC 7d $162 (2-3x target)	NNN	$162	$7 → $7 → $7 23 ▲ 23 → 23	$81 → $81 → $81 2 ▲ 2 → 2	$162 → $162 → $162 1 ▲ 1 → 1	— → — → — 0 → 0 → 0

🟢 GREEN — Cruising (23)

Client	Dom	Spend 7d	CPL / Leads 7d → 3d → y	CPP / Booked 7d → 3d → y	CPVC / VC 7d → 3d → y	CPA / Arrived 7d → 3d → y
Skin Totale Orange	FTB	$6,692	$29 → $32 → $36 227 → 96 → 28	$44 → $46 → $45 153 → 67 → 22	$51 → $44 → $38 131 ▲ 69 → 26	$71 → $71 → $37 94 → 43 → 27
Skin Totale San Juan	NNN	$6,457	$35 → $36 → $39 185 → 78 → 24	$84 → $76 → $72 77 → 37 → 13	$86 → $91 → $85 75 → 31 → 11	$202 → $216 → $233 32 → 13 → 4
Equanimity Wellness	NNN	$5,092	$14 ▲ $16 → $17 368 → 136 → 44	$83 → $93 → $73 61 → 24 → 10	$116 → $124 → $81 44 → 18 → 9	$364 ▼ $203 → $146 14 ▲ 11 → 5
Terra AlmaDTB — 0 leads expected	FTB	$1,731	$5 → $5 → $3 338 → 137 → 50	$29 ▲ $34 → $31 60 ▼ 20 → 5	$14 ▲ $18 → $12 122 ▼ 39 → 13	$96 ▼ $49 → $31 18 ▲ 14 → 5
Below Zero Alpharetta	FTB	$1,696	$14 → $14 → $13 124 → 55 → 19	$53 → $50 → $84 32 ▲ 16 → 3	$50 → $47 → $32 34 ▲ 17 → 8	$424 → $397 → $252 4 ▲ 2 → 1
Elysium	NNN	$1,586	$25 → $26 → $24 63 → 27 → 9	$50 → $54 → $108 32 → 13 → 2	$59 → $64 → $108 27 → 11 → 2	$99 → $101 → $54 16 → 7 → 4
Dermalogy Med Spa	NNN	$1,426	$10 ▲ $13 → $25 142 → 65 → 21	$53 ▲ $61 → $132 27 ▲ 14 → 4	$53 → $47 → $66 27 ▲ 18 → 8	$475 → $426 → $526 3 ▲ 2 → 1
Aeternitas	FTB	$1,412	$23 → $20 → $28 61 ▲ 32 → 7	$47 → $49 → $98 30 → 13 → 2	$42 → $37 → $98 34 ▲ 17 → 2	$74 ▼ $53 → $65 19 ▲ 12 → 3
Lumera	ADVB	$1,388	$13 → $14 → $14 106 → 44 → 14	$26 → $24 → $24 53 → 26 → 8	$24 → $25 → $24 57 → 25 → 8	$107 ▼ $48 → $49 13 ▲ 13 → 4
Ora Medical Spa	FTB	$1,309	$20 → $18 → $19 67 ▲ 34 → 10	$38 ▼ $30 → $47 34 ▲ 20 → 4	$52 → $55 → $47 25 → 11 → 4	$119 ▼ $86 → $47 11 ▲ 7 → 4
Forest Hill Cosmetic Clinic	FTB	$1,216	$24 → $25 → $21 50 → 21 → 8	$94 → $89 → $169 13 → 6 → 1	$68 → $59 → $169 18 ▲ 9 → 1	$405 ▼ $267 → $169 3 ▲ 2 → 1
Oasis Aesthetics Marine	NNN	$1,088	$5 → $5 → $8 205 → 99 → 24	— → — → — 0 → 0 → 0	$28 → $32 → $50 39 → 16 → 4	$218 ▲ $254 → — 5 → 2 → 0
Nova Aesthetics	FTB	$1,062	$531 → — → — 2 ▼ 0 → 0	$89 ▼ $56 → $59 12 ▲ 8 → 2	$62 → $64 → $59 17 → 7 → 2	$354 ▲ $449 → — 3 ▼ 1 → 0
Oasis Aesthetics Ness	NNN	$1,036	$12 → $13 → $12 87 → 36 → 11	$69 → $76 → $68 15 → 6 → 2	$43 → $46 → $68 24 → 10 → 2	$259 ▲ $458 → — 4 ▼ 1 → 0
Oasis Aesthetics Henderson	NNN	$1,023	$15 → $16 → $16 69 → 29 → 9	$34 → $32 → $72 30 → 14 → 2	$38 → $38 → $48 27 → 12 → 3	$93 ▲ $113 → — 11 ▼ 4 → 0
Premier Naples	NNN	$817	$18 ▲ $21 → $12 45 → 17 → 9	$63 ▲ $91 → $105 13 ▼ 4 → 1	$51 ▼ $41 → $21 16 ▲ 9 → 5	$91 ▲ $122 → $105 9 ▼ 3 → 1
Queen Bee Limited Indiana	FTB	$745	$13 ▲ $15 → $22 58 → 22 → 5	$35 ▼ $30 → $54 21 ▲ 11 → 2	$53 ▼ $37 → $22 14 ▲ 9 → 5	— → — → — 0 → 0 → 0
MinarelleDTB — 0 leads expected	NNN	$721	$9 → $9 → $6 77 ▲ 38 → 20	$55 ▼ $43 → $32 13 ▲ 8 → 4	$36 → $34 → $26 20 ▲ 10 → 5	$180 ▼ $114 → $129 4 ▲ 3 → 1
Natural Blossom by Adore	NNN	$721	$10 → $10 → $28 73 → 33 → 4	$80 → $82 → $114 9 → 4 → 1	$103 ▼ $82 → $114 7 ▲ 4 → 1	— → — → — 0 → 0 → 0
Glameria	FTB	$695	$14 ▼ $10 → $12 48 ▲ 32 → 9	$53 ▼ $40 → $53 13 ▲ 8 → 2	$63 ▼ $40 → $26 11 ▲ 8 → 4	$695 → — → — 1 ▼ 0 → 0
Velora Med SpaDTB — 0 leads expected	ADVB	$645	$15 → $15 → $12 42 → 19 → 8	$46 → $48 → $97 14 → 6 → 1	$38 → $42 → $32 17 → 7 → 3	$323 → $291 → — 2 ▲ 1 → 0
Beauty Affairs CBD	NNN	$374	$9 ▲ $13 → $11 41 ▼ 12 → 4	$42 ▲ $75 → — 9 ▼ 2 → 0	$18 ▼ $13 → $9 21 ▲ 12 → 5	$53 ▲ $75 → $44 7 ▼ 2 → 1
Esthetix Raleigh	NNN	$345	$8 ▼ $6 → $5 43 ▲ 25 → 10	$69 → $79 → $52 5 → 2 → 1	$69 ▼ $53 → — 5 ▲ 3 → 0	$172 ▼ $79 → — 2 ▲ 2 → 0